A data profile of the people who buy, follow and care about Harry Potter in Mexico — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 2,756,212 people in Mexico.
The average Harry Potter fan in Mexico is 27.9 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Stranger Things, Wattpad, HBO MAX, with strongest over-indexing on Stranger Things (2.65× the country average).
Demographically, the Harry Potter audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Harry Potter fan in Mexico is balanced, around 27.9 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Harry Potter profile in Mexico.
54.7% are female, 45.3% are male, average age 27.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 27.9 |
| Estimated audience size | 2,756,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Harry Potter audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.8% |
| Brazil | 14.6% |
| Germany | 9.3% |
Where the Harry Potter audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~500K | 1.25× | |
| 02 | Chihuahua | ~100K | 1.25× | |
| 03 | Puebla | ~200K | 1.22× | |
| 04 | Baja California | ~100K | 1.20× | |
| 05 | Jalisco | ~200K | 1.19× | |
| 06 | Guanajuato | ~200K | 1.16× | |
| 07 | Coahuila de Zaragoza | ~100K | 1.16× | |
| 08 | Nuevo Leon | ~200K | 1.14× | |
| 09 | Veracruz (state) | ~200K | 1.09× | |
| 10 | Aguascalientes | ~40K | 1.07× | |
| 11 | Hidalgo | ~70K | 1.06× | |
| 12 | Michoacan de Ocampo | ~100K | 1.04× | |
| 13 | Morelos | ~50K | 1.04× | |
| 14 | Yucatan | ~60K | 1.03× | |
| 15 | Durango | ~40K | 0.97× | |
| 16 | Tlaxcala | ~30K | 0.93× | |
| 17 | Chiapas | ~80K | 0.92× | |
| 18 | Baja California Sur | ~20K | 0.89× | |
| 19 | Zacatecas | ~30K | 0.87× | |
| 20 | Sinaloa | ~60K | 0.85× | |
| 21 | Guerrero | ~60K | 0.83× | |
| 22 | Campeche | ~20K | 0.83× | |
| 23 | Nayarit | ~20K | 0.82× | |
| 24 | Oaxaca | ~60K | 0.78× | |
| 25 | Colima | ~10K | 0.73× | |
| 26 | Distrito Federal | ~300K | 0.72× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Radcliffe | Movies & TV | 3.77× | ||
| 02 | Wattpad | Internet & Social Media | 2.99× | ||
| 03 | Stranger Things | Movies & TV | 2.65× | ||
| 04 | BTS | Music & Radio | 2.38× | ||
| 05 | Sabrina Carpenter | Music & Radio | 2.33× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.22× | ||
| 07 | Superman | Movies & TV | 1.94× | ||
| 08 | Taylor Swift | Music & Radio | 1.93× | ||
| 09 | Local food | Food & Beverages | 1.91× | ||
| 10 | Self-love | Health | 1.90× | ||
| 11 | Ariana Grande | Music & Radio | 1.89× | ||
| 12 | YouTube Music | Internet & Social Media | 1.86× | ||
| 13 | HBO MAX | Movies & TV | 1.80× | ||
| 14 | Home business | Business & Career | 1.78× | ||
| 15 | Twitch | Games | 1.71× | ||
| 16 | Self care | Health | 1.67× | ||
| 17 | Self-awareness | Health | 1.67× | ||
| 18 | Epic Games | Games | 1.59× | ||
| 19 | Telegram | Internet & Social Media | 1.55× | ||
| 20 | Stitch! | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.49× | |
| Extroversion | THRILL | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.94× |
Harry Potter has an estimated audience of 2,756,212 people in Mexico, concentrated in State of Mexico and Distrito Federal.
54.7% of Harry Potter fans are female, 45.3% are male, with an average age of 27.9 years.
Harry Potter fans show strongest brand affinity for Stranger Things (2.65×), Wattpad (2.99×), and HBO MAX (1.8×) over the country average.
Harry Potter fans in Mexico are most concentrated in State of Mexico (reach ~500K), Distrito Federal (reach ~300K), and Jalisco (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Wattpad (2.99×), HBO MAX (1.8×), BTS (2.38×), and YouTube Music (1.86×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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