Firefly (airline) Audience in United States
Firefly (airline) has an estimated audience of 2,167,951 people in United States. 64.5% are female, 35.5% are male, average age 38.8. Top regions: California, Texas, Florida.
The average Firefly (airline) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Firefly (airline) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Firefly (airline) fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 38.8 |
| Estimated audience size | 2,167,951 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 254,822 | 1.07× |
| Texas | 171,121 | 0.92× |
| Florida | 146,472 | 1× |
| New York | 120,960 | 1× |
| Georgia | 69,086 | 1.03× |
| Illinois | 66,301 | 0.92× |
| Pennsylvania | 65,147 | 0.89× |
| Michigan | 63,425 | 1.12× |
| Virginia | 62,858 | 1.19× |
| North Carolina | 57,586 | 0.88× |
| Ohio | 56,051 | 0.84× |
| Massachusetts | 52,879 | 1.24× |
| Indiana | 52,770 | 1.33× |
| Washington | 49,470 | 1.14× |
| Arizona | 45,801 | 1.03× |
| New Jersey | 44,126 | 0.8× |
| South Carolina | 41,723 | 1.28× |
| Tennessee | 41,606 | 0.96× |
| Missouri | 35,035 | 1× |
| Maryland | 33,918 | 0.91× |
| Wisconsin | 32,536 | 1× |
| Colorado | 32,191 | 0.94× |
| Alabama | 29,366 | 0.97× |
| Minnesota | 28,540 | 0.92× |
| Oregon | 28,343 | 1.14× |
| Nevada | 25,477 | 1.22× |
| Oklahoma | 23,134 | 0.96× |
| Kentucky | 22,043 | 0.81× |
| Utah | 21,981 | 1.13× |
| Connecticut | 21,865 | 1.01× |
| Nebraska | 19,839 | 1.82× |
| Louisiana | 18,025 | 0.64× |
| New Hampshire | 15,692 | 1.84× |
| Kansas | 15,442 | 0.9× |
| Iowa | 14,476 | 0.81× |
| Arkansas | 14,434 | 0.81× |
| Mississippi | 11,287 | 0.63× |
| Idaho | 10,610 | 0.98× |
| Maine | 8,972 | 1.16× |
| Washington, District of Columbia | 8,718 | 1.34× |
| New Mexico | 8,253 | 0.76× |
| West Virginia | 7,364 | 0.73× |
| Hawaii | 6,951 | 0.75× |
| Rhode Island | 6,574 | 0.95× |
| Montana | 5,927 | 0.99× |
| Alaska | 5,445 | 1.17× |
| Delaware | 4,572 | 0.76× |
| Vermont | 4,126 | 1.08× |
| South Dakota | 3,754 | 0.75× |
| North Dakota | 3,180 | 0.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.42 |
| Risk Appetite | THRILL | 2 |
| Travelling | THRILL | 1.62 |
| Family Orientation | CONSERVATISM | 1.42 |
| Quality Awareness | PREMIUM | 1.31 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Malaysia | 10.4% |
| Japan | 6.4% |
See Firefly (airline) audiences in other countries
More Airline audiences in United States
- American Airlines (64,340,193)
- United Airlines (37,157,867)
- southwest airlines (32,217,975)
- JetBlue (19,885,639)
- Alaska Airlines (17,342,635)
How to read this data
Audience size is the estimated number of people in United States who actively search for Firefly (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.