Firefly (airline) Audience in United States
Firefly (airline) has an estimated audience of 2,167,951 people in United States. 64.5% are female, 35.5% are male, average age 38.8. Top regions: California, Texas, Florida.
The average Firefly (airline) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Firefly (airline) fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 38.8 |
| Estimated audience size | 2,167,951 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 254,821 | 1.07× |
| Texas | 171,120 | 0.92× |
| Florida | 146,472 | 1.0× |
| New York | 120,959 | 1.0× |
| Georgia | 69,085 | 1.03× |
| Illinois | 66,300 | 0.92× |
| Pennsylvania | 65,147 | 0.89× |
| Michigan | 63,424 | 1.12× |
| Virginia | 62,857 | 1.19× |
| North Carolina | 57,586 | 0.88× |
| Ohio | 56,050 | 0.84× |
| Massachusetts | 52,878 | 1.24× |
| Indiana | 52,769 | 1.33× |
| Washington | 49,469 | 1.14× |
| Arizona | 45,801 | 1.03× |
| New Jersey | 44,125 | 0.8× |
| South Carolina | 41,722 | 1.28× |
| Tennessee | 41,605 | 0.96× |
| Missouri | 35,035 | 1.0× |
| Maryland | 33,917 | 0.91× |
| Wisconsin | 32,536 | 1.0× |
| Colorado | 32,190 | 0.94× |
| Alabama | 29,366 | 0.97× |
| Minnesota | 28,540 | 0.92× |
| Oregon | 28,342 | 1.14× |
| Nevada | 25,477 | 1.22× |
| Oklahoma | 23,134 | 0.96× |
| Kentucky | 22,043 | 0.81× |
| Utah | 21,981 | 1.13× |
| Connecticut | 21,865 | 1.01× |
| Nebraska | 19,838 | 1.82× |
| Louisiana | 18,024 | 0.64× |
| New Hampshire | 15,691 | 1.84× |
| Kansas | 15,442 | 0.9× |
| Iowa | 14,475 | 0.81× |
| Arkansas | 14,434 | 0.81× |
| Mississippi | 11,286 | 0.63× |
| Idaho | 10,610 | 0.98× |
| Maine | 8,971 | 1.16× |
| Washington, District of Columbia | 8,717 | 1.34× |
| New Mexico | 8,253 | 0.76× |
| West Virginia | 7,364 | 0.73× |
| Hawaii | 6,951 | 0.75× |
| Rhode Island | 6,574 | 0.95× |
| Montana | 5,927 | 0.99× |
| Alaska | 5,444 | 1.17× |
| Delaware | 4,571 | 0.76× |
| Vermont | 4,126 | 1.08× |
| South Dakota | 3,754 | 0.75× |
| North Dakota | 3,179 | 0.71× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Malaysia | 10.1% |
| India | 6.9% |
See Firefly (airline) audiences in other countries
More Airline audiences in United States
- American Airlines (64,340,193)
- United Airlines (37,157,867)
- southwest airlines (32,217,975)
- JetBlue (19,885,639)
- Alaska Airlines (17,342,635)
How to read this data
Audience size is the estimated number of people in United States who actively search for Firefly (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.