Summer Breeze Open Air Audience in Germany
Summer Breeze Open Air has an estimated audience of 306,904 people in Germany. 44.2% are female, 55.8% are male, average age 40.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Metal Hammer, Extreme metal, Normandie, Wetter.com, Wacken Open Air.
The average Summer Breeze Open Air fan in Germany is 40.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Metal Hammer, Extreme metal, Normandie, with strongest over-indexing on Metal Hammer (19.63× the country average). Demographically, the Summer Breeze Open Air audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Summer Breeze Open Air fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.4 |
| Estimated audience size | 306,904 |
Audience persona
The typical Summer Breeze Open Air fan in Germany is more male, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Metal Hammer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 163,522 | 2.85× |
| Baden-Württemberg | 122,205 | 2.51× |
| Nordrhein-Westfalen | 64,144 | 0.82× |
| Hessen | 49,512 | 1.82× |
| Niedersachsen | 22,679 | 0.65× |
| Sachsen | 16,163 | 0.92× |
| Rheinland-Pfalz | 11,414 | 0.64× |
| Berlin | 10,339 | 0.65× |
| Schleswig-Holstein | 8,636 | 0.67× |
| Thüringen | 6,966 | 0.77× |
| Hamburg | 6,071 | 0.75× |
| Saarland | 4,873 | 1.11× |
| Sachsen-Anhalt | 4,680 | 0.51× |
| Brandenburg | 4,510 | 0.41× |
| Mecklenburg-Vorpommern | 2,773 | 0.41× |
| Bremen | 1,534 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metal Hammer | 19.63× | Music & Radio |
| Extreme metal | 5.08× | Music & Radio |
| Normandie | 11.21× | Music & Radio |
| Wetter.com | 3× | Home & Garden |
| Wacken Open Air | 9.12× | Music & Radio |
| Wind Rose | 15.03× | Music & Radio |
| James Hetfield | 14.15× | Music & Radio |
| Caravan | 9.04× | Music & Radio |
| Bild | 1.99× | News |
| Lizzy Borden | 9.54× | Music & Radio |
| Ozzy Osbourne | 6.26× | Music & Radio |
| Powerwolf | 15.78× | Music & Radio |
| Shopping | 1.57× | Shopping |
| Avantasia | 27.82× | Music & Radio |
| Linkin Park | 6.36× | Music & Radio |
| Body modification | 4.57× | Beauty & Wellness |
| Alice Cooper (band) | 9.05× | Music & Radio |
| Stress (biology) | 2.84× | Health |
| Design | 1.61× | Home & Garden |
| Beauty | 1.63× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.97 |
| Pet Ownership | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.35 |
| Indulgence | JOY | 1.28 |
| Community Orientation | OPEN | 1.16 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.5% |
| Austria | 8.3% |
| Brazil | 4.0% |
See Summer Breeze Open Air audiences in other countries
- Summer Breeze Open Air — United States
- Summer Breeze Open Air — United Kingdom
- Summer Breeze Open Air — France
- Summer Breeze Open Air — Italy
- Summer Breeze Open Air — Spain
- Summer Breeze Open Air — Brazil
- Summer Breeze Open Air — Japan
- Summer Breeze Open Air — South Korea
- Summer Breeze Open Air — India
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Summer Breeze Open Air have in Germany?
Summer Breeze Open Air has an estimated audience of 306,904 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Summer Breeze Open Air fans?
44.2% of Summer Breeze Open Air fans are female, 55.8% are male, with an average age of 40.4 years.
Which brands do Summer Breeze Open Air fans like most?
Summer Breeze Open Air fans show strongest brand affinity for Metal Hammer (19.63×), Extreme metal (5.08×), and Normandie (11.21×) over the country average.
Where do Summer Breeze Open Air fans live in Germany?
Summer Breeze Open Air fans in Germany are most concentrated in Bayern (reach 163,522), Baden-Württemberg (reach 122,205), and Nordrhein-Westfalen (reach 64,144). These three regions account for the largest share of the active audience.
What other brands do Summer Breeze Open Air fans also like?
Beyond Summer Breeze Open Air itself, the audience over-indexes on Extreme metal (5.08×), Normandie (11.21×), Wetter.com (3×), and Wacken Open Air (9.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer Breeze Open Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.