Rascasse Audience Intelligence

Summer Breeze Open Air Audience in Germany

A data profile of the people who buy, follow and care about Summer Breeze Open Air in Germany — modelled from more than twelve digital signal sources. Summer Breeze Open Air has an estimated audience of 357,401 people in Germany.

#22among Music festival in Germany#207among Event in Germany#1882in Music & Radio

The average Summer Breeze Open Air fan in Germany is 40.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Metal Hammer, dB’s, Wind Rose, with strongest over-indexing on Metal Hammer (19.63× the country average).

Demographically, the Summer Breeze Open Air audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Summer Breeze Open Air fan in Germany is more male, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Metal Hammer.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer Breeze Open Air profile in Germany.

Audience size
357K
in Germany
Gender
44.2%♀
55.8% male
Age
40.4
average years
Country rank
#15279
Event in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer Breeze Open Air fans

44.2% are female, 55.8% are male, average age 40.4.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Summer Breeze Open Air audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age40.4
Estimated audience size357,401
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Summer Breeze Open Air audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3923%
40-4926%
50+17%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Summer Breeze Open Air audience comes from Germany.

Worldwide audience distribution share by country for Summer Breeze Open Air
CountryShare
Germany54.9%
Austria7.8%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer Breeze Open Air audience in Germany is strongest.

Fig. 05

Top regions by affinity

Summer Breeze Open Air fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K3.01×
02Baden-Württemberg~100K2.44×
03Hessen~40K1.57×
04Saarland~5K1.13×
05Rheinland-Pfalz~20K0.98×
06Sachsen~20K0.91×
07Thüringen~8K0.85×
08Nordrhein-Westfalen~60K0.78×
09Hamburg~6K0.72×
10Bremen~2K0.68×
11Schleswig-Holstein~9K0.67×
12Niedersachsen~20K0.64×
13Sachsen-Anhalt~6K0.60×
14Berlin~9K0.59×
15Mecklenburg-Vorpommern~4K0.54×
16Brandenburg~6K0.53×
Fig. 06

Affinity by region

Affinity by region — Summer Breeze Open Air, Germany
0.53×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer Breeze Open Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer Breeze Open Air audience
#·InterestCategoryAffinity×
01AvantasiaMusic & Radio27.82×
02Metal HammerMusic & Radio19.63×
03PowerwolfMusic & Radio15.78×
04DeadlockMusic & Radio15.23×
05Wind RoseMusic & Radio15.03×
06James HetfieldMusic & Radio14.15×
07NormandieMusic & Radio11.21×
08Lizzy BordenMusic & Radio9.54×
09Wacken Open AirMusic & Radio9.12×
10Alice Cooper (band)Music & Radio9.05×
11CaravanMusic & Radio9.04×
12Ozzy OsbourneMusic & Radio6.26×
13Extreme metalMusic & Radio5.08×
14Body modificationBeauty & Wellness4.57×
15Stress (biology)Health2.84×
16dB’sMusic & Radio2.04×
17UkrainiansMusic & Radio2.03×
18BildNews1.99×
19DesignHome & Garden1.61×
20ShoppingShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer Breeze Open Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer Breeze Open Air audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.64×
SpiritualityBALANCE1.76×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer Breeze Open Air audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Early Adopter MentalityPOWER1.01×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer Breeze Open Air have in Germany?

Summer Breeze Open Air has an estimated audience of 357,401 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Summer Breeze Open Air fans?

44.2% of Summer Breeze Open Air fans are female, 55.8% are male, with an average age of 40.4 years.

03

Which brands do Summer Breeze Open Air fans like most?

Summer Breeze Open Air fans show strongest brand affinity for Metal Hammer (19.63×), dB’s (2.04×), and Wind Rose (15.03×) over the country average.

04

Where do Summer Breeze Open Air fans live in Germany?

Summer Breeze Open Air fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Summer Breeze Open Air fans also like?

Beyond Summer Breeze Open Air itself, the audience over-indexes on dB’s (2.04×), Wind Rose (15.03×), Normandie (11.21×), and Extreme metal (5.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Summer Breeze Open Air audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Summer Breeze Open Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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