Welsh Pony and Cob Audience in Germany
Welsh Pony and Cob has an estimated audience of 351,559 people in Germany. 78.6% are female, 21.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: JACK & JONES, Haflinger, Arabian horse, Staples (Canada), Cowboy boot.
The average Welsh Pony and Cob fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include JACK & JONES, Haflinger, Arabian horse, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Welsh Pony and Cob audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Welsh Pony and Cob fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 37.8 |
| Estimated audience size | 351,559 |
Audience persona
The typical Welsh Pony and Cob fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,728 | 1.1× |
| Bayern | 58,780 | 1.04× |
| Niedersachsen | 57,613 | 1.69× |
| Baden-Württemberg | 43,467 | 0.91× |
| Hessen | 24,248 | 0.91× |
| Schleswig-Holstein | 21,263 | 1.68× |
| Rheinland-Pfalz | 16,364 | 0.93× |
| Sachsen | 14,776 | 0.86× |
| Brandenburg | 11,021 | 1.01× |
| Berlin | 9,689 | 0.62× |
| Hamburg | 8,528 | 1.07× |
| Thüringen | 7,901 | 0.88× |
| Sachsen-Anhalt | 7,498 | 0.82× |
| Mecklenburg-Vorpommern | 7,470 | 1.11× |
| Saarland | 3,175 | 0.74× |
| Bremen | 1,910 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Haflinger | 49.86× | Fashion & Accessoires |
| Arabian horse | 11.81× | Pets & Animals |
| Staples (Canada) | 48.18× | Business & Career |
| Cowboy boot | 32.18× | Fashion & Accessoires |
| Ariat | 41.13× | Fashion & Accessoires |
| Spy Game | 33.25× | Movies & TV |
| Isabell Werth | 17× | Sports |
| Endurance riding | 30.18× | Sports |
| Fressnapf | 4.62× | Shopping |
| PIKEUR | 28.28× | Sports |
| Cat food | 4.4× | Pets & Animals |
| Monty Roberts | 74.43× | Pets & Animals |
| Osteopathy | 17.48× | Health |
| Marshalls | 17.83× | Fashion & Accessoires |
| Paul Schockemöhle | 30.7× | Sports |
| Christian Ahlmann | 51.45× | Sports |
| Maine Coon | 4.78× | Pets & Animals |
| Tagesschau | 1.97× | Movies & TV |
| Heartland (Canadian TV series) | 15.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.58 |
| Sustainability | BALANCE | 1.69 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Sports Activity | POWER | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Germany | 15.9% |
| United Kingdom | 11.7% |
See Welsh Pony and Cob audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Welsh Pony and Cob have in Germany?
Welsh Pony and Cob has an estimated audience of 351,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Welsh Pony and Cob fans?
78.6% of Welsh Pony and Cob fans are female, 21.4% are male, with an average age of 37.8 years.
Which brands do Welsh Pony and Cob fans like most?
Welsh Pony and Cob fans show strongest brand affinity for JACK & JONES (75.56×), Haflinger (49.86×), and Arabian horse (11.81×) over the country average.
Where do Welsh Pony and Cob fans live in Germany?
Welsh Pony and Cob fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,728), Bayern (reach 58,780), and Niedersachsen (reach 57,613). These three regions account for the largest share of the active audience.
What other brands do Welsh Pony and Cob fans also like?
Beyond Welsh Pony and Cob itself, the audience over-indexes on Haflinger (49.86×), Arabian horse (11.81×), Staples (Canada) (48.18×), and Cowboy boot (32.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Welsh Pony and Cob. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.