Soldier Audience in United States

Soldier logo

Soldier has an estimated audience of 6,463,365 people in United States. 37.8% are female, 62.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Lulu 黃路梓茵, Israel, nbc chicago, Minnesota.

The average Soldier fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Lulu 黃路梓茵, Israel, with strongest over-indexing on Urban Outfitters (13.83× the country average). Demographically, the Soldier audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Soldier fans

Demographic split for Soldier audience in United States
MetricValue
Female37.8%
Male62.2%
Average age41.7
Estimated audience size6,463,365

Audience persona

The typical Soldier fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Soldier in United States
RegionReachAffinity
California803,5741.13×
Texas698,7271.26×
Florida485,7631.11×
New York429,7321.19×
Georgia254,7661.28×
North Carolina208,3571.07×
Pennsylvania204,0650.94×
Illinois201,3250.94×
Ohio186,8130.94×
Virginia176,1161.12×
Michigan168,0080.99×
New Jersey153,6770.93×
Arizona143,2221.09×
Washington135,1831.04×
Tennessee130,9261.01×
Maryland119,3891.07×
Indiana113,4710.96×
South Carolina109,4021.13×
Missouri106,5631.02×
Massachusetts105,0240.82×
Alabama98,8751.1×
Louisiana98,2041.18×
Colorado94,9970.93×
Minnesota88,7400.96×
Wisconsin85,1330.88×
Kentucky82,8751.02×
Oklahoma79,9011.11×
Oregon67,6070.91×
Mississippi66,5701.25×
Nevada62,5271×
Kansas59,2411.16×
Arkansas57,0041.07×
Utah56,1000.97×
Connecticut56,0670.86×
Iowa53,0311×
Idaho33,3371.03×
New Mexico33,1571.02×
Nebraska31,5790.97×
Hawaii29,6571.07×
West Virginia29,5250.98×
New Hampshire19,7790.78×
Washington, District of Columbia19,4981×
Maine18,3970.79×
Rhode Island15,4470.75×
Montana15,2710.85×
Delaware15,1590.85×
Alaska14,9181.08×
South Dakota13,8480.93×
North Dakota12,5500.95×
Wyoming7,8780.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soldier audience
BrandAffinityCategory
Urban Outfitters13.83×Shopping
Lulu 黃路梓茵11.83×Movies & TV
Israel3.32×Travel & Leisure
nbc chicago7.34×Movies & TV
Minnesota1.53×Travel & Leisure
The Journey (1959 film)12.9×Movies & TV
Jeep Wagoneer3.99×Cars & Mobility
Home staging3.58×Home & Garden
Monogram2.48×Home & Garden
Nurse educator3.94×Kids & Family
JDSU1.59×Business & Career
Winemaking2.22×Food & Beverages
Jeep Grand Cherokee (WJ)2.95×Cars & Mobility
Wikia1.58×Internet & Social Media
INQUIRER.net5.42×News
Enfamil2.69×Kids & Family
MK1.62×Music & Radio
WESH1.76×Movies & TV
Jezebel (film)2.46×Movies & TV
Keith Stanfield2.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soldier audience
TraitClusterScore
PatriotismCONSERVATISM8.68
IndividualismJOY1.55
Risk AppetiteTHRILL1.37
Need for SecurityCONSERVATISM1.36
SpiritualityBALANCE1.24
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Soldier
CountryShare
United States27.8%
Brazil6.3%
Italy5.1%

See Soldier audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Soldier have in United States?

Soldier has an estimated audience of 6,463,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Soldier fans?

37.8% of Soldier fans are female, 62.2% are male, with an average age of 41.7 years.

Which brands do Soldier fans like most?

Soldier fans show strongest brand affinity for Urban Outfitters (13.83×), Lulu 黃路梓茵 (11.83×), and Israel (3.32×) over the country average.

Where do Soldier fans live in United States?

Soldier fans in United States are most concentrated in California (reach 803,574), Texas (reach 698,727), and Florida (reach 485,763). These three regions account for the largest share of the active audience.

What other brands do Soldier fans also like?

Beyond Soldier itself, the audience over-indexes on Lulu 黃路梓茵 (11.83×), Israel (3.32×), nbc chicago (7.34×), and Minnesota (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soldier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.