Rascasse Audience Intelligence

Soldier Audience in United States

A data profile of the people who buy, follow and care about Soldier in United States — modelled from more than twelve digital signal sources. Soldier has an estimated audience of 6,463,365 people in United States.

#3199among Topic in United States#334in Politics & Society

The average Soldier fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cougar, Chuck Norris, Drudge Report, with strongest over-indexing on Cougar (11.21× the country average).

Demographically, the Soldier audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soldier fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Cougar.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soldier profile in United States.

Audience size
6.5M
in United States
Gender
37.8%♀
62.2% male
Age
41.7
average years
Country rank
#5379
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soldier fans

37.8% are female, 62.2% are male, average age 41.7.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Soldier audience in United States
MetricValue
Female37.8%
Male62.2%
Average age41.7
Estimated audience size6,463,365
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Soldier audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3916%
40-4922%
50+29%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Soldier audience comes from United States.

Worldwide audience distribution share by country for Soldier
CountryShare
United States27.8%
Brazil6.3%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soldier audience in United States is strongest.

Fig. 05

Top regions by affinity

Soldier fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~60K1.25×
02Georgia~200K1.22×
03Iowa~60K1.19×
04Texas~700K1.18×
05Mississippi~60K1.18×
06Alaska~20K1.15×
07New York~400K1.14×
08Louisiana~90K1.13×
09South Carolina~100K1.12×
10Alabama~100K1.12×
11North Dakota~10K1.10×
12North Carolina~200K1.09×
13Kentucky~90K1.09×
14Oklahoma~80K1.09×
15Hawaii~30K1.08×
16Arkansas~60K1.07×
17California~800K1.06×
18Virginia~200K1.06×
19New Mexico~30K1.06×
20South Dakota~20K1.06×
21Arizona~100K1.05×
22Idaho~30K1.04×
23Nebraska~30K1.04×
24Missouri~100K1.03×
25Maryland~100K1.02×
26West Virginia~30K1.00×
27Indiana~100K0.99×
28Florida~400K0.97×
29Pennsylvania~200K0.97×
30Washington~100K0.97×
31Nevada~60K0.97×
32Montana~20K0.96×
33Tennessee~100K0.95×
34Michigan~200K0.94×
35Utah~50K0.94×
36Ohio~200K0.93×
37Minnesota~90K0.93×
38New Jersey~100K0.90×
39Illinois~200K0.89×
40Wisconsin~90K0.88×
41Oregon~70K0.88×
42Washington, District of Columbia~20K0.88×
43Colorado~90K0.87×
44Maine~20K0.87×
45Delaware~20K0.87×
46Connecticut~50K0.84×
47New Hampshire~20K0.83×
48Vermont~9K0.83×
49Rhode Island~20K0.82×
50Massachusetts~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Soldier, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soldier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soldier audience
#·InterestCategoryAffinity×
01Pep GuardiolaSports12.90×
02Kevin De BruyneSports12.90×
03Antoine GriezmannSports12.90×
04Chevy TrucksCars & Mobility12.16×
05Wayne RooneySports11.25×
06CougarKids & Family11.21×
07War on TerrorPolitics & Society9.85×
08Drudge ReportSports3.81×
09Public securityPolitics & Society3.65×
10Chuck NorrisMovies & TV3.28×
11Atlanta BravesSports2.99×
12Self-defenseSports2.75×
13New York PostNews2.64×
14Fox News ChannelMovies & TV2.04×
15Discount TireShopping2.03×
16Real propertyHome & Garden1.83×
17GeneticsKids & Family1.75×
18NostalgiaHome & Garden1.66×
19TraditionPolitics & Society1.61×
20RedditInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soldier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soldier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.14×
IndividualismJOY1.82×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soldier audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
CreativityOPEN0.76×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soldier have in United States?

Soldier has an estimated audience of 6,463,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soldier fans?

37.8% of Soldier fans are female, 62.2% are male, with an average age of 41.7 years.

03

Which brands do Soldier fans like most?

Soldier fans show strongest brand affinity for Cougar (11.21×), Chuck Norris (3.28×), and Drudge Report (3.81×) over the country average.

04

Where do Soldier fans live in United States?

Soldier fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Soldier fans also like?

Beyond Soldier itself, the audience over-indexes on Chuck Norris (3.28×), Drudge Report (3.81×), Chevy Trucks (12.16×), and Fox News Channel (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Soldier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soldier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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