Soldier Audience in Germany
Soldier has an estimated audience of 817,711 people in Germany. 30.7% are female, 69.3% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, perfect getaway, Urban Outfitters, Haberler, Birthday Gifts.
The average Soldier fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, perfect getaway, Urban Outfitters, with strongest over-indexing on Unique Gifts (2.14× the country average). Demographically, the Soldier audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Soldier fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 36.7 |
| Estimated audience size | 817,711 |
Audience persona
The typical Soldier fan in Germany is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,330 | 0.96× |
| Bayern | 120,915 | 0.92× |
| Baden-Württemberg | 93,049 | 0.83× |
| Niedersachsen | 90,097 | 1.13× |
| Hessen | 52,133 | 0.84× |
| Sachsen | 45,336 | 1.13× |
| Rheinland-Pfalz | 38,140 | 0.93× |
| Berlin | 34,945 | 0.96× |
| Schleswig-Holstein | 28,785 | 0.98× |
| Brandenburg | 28,507 | 1.12× |
| Sachsen-Anhalt | 26,794 | 1.26× |
| Thüringen | 22,116 | 1.06× |
| Hamburg | 18,251 | 0.99× |
| Mecklenburg-Vorpommern | 17,828 | 1.14× |
| Saarland | 9,083 | 0.9× |
| Bremen | 5,804 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.14× | Shopping |
| perfect getaway | 20.21× | Movies & TV |
| Urban Outfitters | 2.33× | Shopping |
| Haberler | 1.63× | News |
| Birthday Gifts | 2× | Kids & Family |
| Progressive rock | 1.62× | Music & Radio |
| Israel | 2× | Travel & Leisure |
| Christmas Gift | 1.52× | Kids & Family |
| Superformance | 20× | Cars & Mobility |
| Grappling | 1.64× | Sports |
| Icon (magazine) | 1.68× | Arts & Culture |
| KLIX (AM) | 1.65× | Music & Radio |
| Palestine Polytechnic University | 6.28× | Business & Career |
| La Crosse, Wisconsin | 3.08× | Travel & Leisure |
| Emperor Entertainment Group | 2.02× | Business & Career |
| Gudrun Sjödén | 1.58× | Fashion & Accessoires |
| Malayalam | 3.33× | Politics & Society |
| JDSU | 1.57× | Business & Career |
| Noodle (Gorillaz) | 1.5× | Music & Radio |
| Preacher (comics) | 3.12× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.98 |
| Pet Ownership | JOY | 1.32 |
| DIY Mentality | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Brazil | 6.3% |
| Italy | 5.1% |
See Soldier audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Soldier have in Germany?
Soldier has an estimated audience of 817,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soldier fans?
30.7% of Soldier fans are female, 69.3% are male, with an average age of 36.7 years.
Which brands do Soldier fans like most?
Soldier fans show strongest brand affinity for Unique Gifts (2.14×), perfect getaway (20.21×), and Urban Outfitters (2.33×) over the country average.
Where do Soldier fans live in Germany?
Soldier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,330), Bayern (reach 120,915), and Baden-Württemberg (reach 93,049). These three regions account for the largest share of the active audience.
What other brands do Soldier fans also like?
Beyond Soldier itself, the audience over-indexes on perfect getaway (20.21×), Urban Outfitters (2.33×), Haberler (1.63×), and Birthday Gifts (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soldier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.