Murdoch's Ranch & Home Supply Audience in United States

Murdoch's Ranch & Home Supply has an estimated audience of 700,485 people in United States. 53.7% are female, 46.3% are male, average age 41.0. Top regions: Colorado, Texas, Montana. Top brand affinities: DuckDuckGo, TravelCenters of America, MSN, Katie Holmes, Great Clips.

The average Murdoch's Ranch & Home Supply fan in United States is 41.0 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, Montana. Top brand affinities include DuckDuckGo, TravelCenters of America, MSN, with strongest over-indexing on DuckDuckGo (30.71× the country average). Demographically, the Murdoch's Ranch & Home Supply audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Murdoch's Ranch & Home Supply fans

Demographic split for Murdoch's Ranch & Home Supply audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.0
Estimated audience size700,485

Audience persona

The typical Murdoch's Ranch & Home Supply fan in United States is balanced, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for DuckDuckGo.

Top regions in United States

Top regions ranked by reach for Murdoch's Ranch & Home Supply in United States
RegionReachAffinity
Colorado101,0169.03×
Texas66,5561.09×
Montana44,07522.38×
Wyoming16,75615.92×
Nebraska1,8820.53×
California1,7480.02×
Utah1,6920.27×
Idaho1,5600.44×
Washington8360.06×
Florida6920.01×
Arizona6280.04×
Illinois5940.03×
New York5150.01×
Missouri4550.04×
Tennessee4500.03×
Georgia4370.02×
Virginia4290.02×
North Carolina4290.02×
Minnesota3810.04×
Ohio3670.02×
Oklahoma3580.05×
Oregon3460.04×
Wisconsin3360.03×
Michigan3340.02×
Nevada3100.05×
Pennsylvania3070.01×
Kansas3020.05×
Indiana2720.02×
Iowa2370.04×
Louisiana2360.03×
New Mexico2360.07×
South Carolina1990.02×
Arkansas1960.03×
South Dakota1840.11×
Kentucky1790.02×
New Jersey1730.01×
Alabama1590.02×
North Dakota1520.1×
Maryland1520.01×
Massachusetts1400.01×
Mississippi1070.02×
Connecticut710.01×
Alaska650.04×
West Virginia610.02×
Hawaii580.02×
Maine480.02×
New Hampshire460.02×
Washington, District of Columbia460.02×
Rhode Island450.02×
Vermont440.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Murdoch's Ranch & Home Supply audience
BrandAffinityCategory
DuckDuckGo30.71×Internet & Social Media
TravelCenters of America38.23×Travel & Leisure
MSN4.17×News
Katie Holmes13.91×Movies & TV
Great Clips6.09×Beauty & Wellness
Quadratec40×Cars & Mobility
Staples (Canada)4.54×Business & Career
Family car8.86×Cars & Mobility
Yard House8.6×Food & Beverages
Planet Fitness3.22×Sports
City car11.08×Cars & Mobility
Love's Travel Stops & Country Stores10.55×Shopping
Colorado Avalanche9.65×Sports
Diaper bag4.77×Kids & Family
Hardware store3.98×Home & Garden
Livemusic3.79×Music & Radio
Indeed.com2.93×Business & Career
Bauer Hockey20×Sports
Stitch!7.23×Movies & TV
Google Maps2.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Murdoch's Ranch & Home Supply audience
TraitClusterScore
Family OrientationCONSERVATISM2.59
PatriotismCONSERVATISM2.22
DIY MentalityTHRILL2.05
Community OrientationOPEN1.85
Luxury OrientationPREMIUM1.64
Quality AwarenessPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Murdoch's Ranch & Home Supply
CountryShare
United States99.2%
Mexico0.4%
Canada0.2%

See Murdoch's Ranch & Home Supply audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Murdoch's Ranch & Home Supply have in United States?

Murdoch's Ranch & Home Supply has an estimated audience of 700,485 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Murdoch's Ranch & Home Supply fans?

53.7% of Murdoch's Ranch & Home Supply fans are female, 46.3% are male, with an average age of 41.0 years.

Which brands do Murdoch's Ranch & Home Supply fans like most?

Murdoch's Ranch & Home Supply fans show strongest brand affinity for DuckDuckGo (30.71×), TravelCenters of America (38.23×), and MSN (4.17×) over the country average.

Where do Murdoch's Ranch & Home Supply fans live in United States?

Murdoch's Ranch & Home Supply fans in United States are most concentrated in Colorado (reach 101,016), Texas (reach 66,556), and Montana (reach 44,075). These three regions account for the largest share of the active audience.

What other brands do Murdoch's Ranch & Home Supply fans also like?

Beyond Murdoch's Ranch & Home Supply itself, the audience over-indexes on TravelCenters of America (38.23×), MSN (4.17×), Katie Holmes (13.91×), and Great Clips (6.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Murdoch's Ranch & Home Supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.