Rascasse Audience Intelligence

Murdoch's Ranch & Home Supply Target Market in United States

A data profile of the people who buy, follow and care about Murdoch's Ranch & Home Supply in United States — modelled from more than twelve digital signal sources. Murdoch's Ranch & Home Supply has an estimated audience of 713,955 people in United States.

#3044among Brand in United States#1299in Home & Garden

The average Murdoch's Ranch & Home Supply fan in United States is 41.0 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, Montana.

Top brand affinities include TravelCenters of America, DuckDuckGo, Quadratec, with strongest over-indexing on TravelCenters of America (48.1× the country average).

Demographically, the Murdoch's Ranch & Home Supply audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Murdoch's Ranch & Home Supply fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for TravelCenters of America.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Murdoch's Ranch & Home Supply profile in United States.

Audience size
714K
in United States
Gender
53.7%♀
46.3% male
Age
41.0
average years
Country rank
#29553
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Murdoch's Ranch & Home Supply

53.7% are female, 46.3% are male, average age 41.0.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Murdoch's Ranch & Home Supply audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.0
Estimated audience size713,955
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Murdoch's Ranch & Home Supply audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Murdoch's Ranch & Home Supply audience comes from United States.

Worldwide audience distribution share by country for Murdoch's Ranch & Home Supply
CountryShare
United States99.2%
Mexico0.4%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Murdoch's Ranch & Home Supply audience in United States is strongest.

Fig. 05

Top regions by affinity

Murdoch's Ranch & Home Supply customers by region in United States
#RegionReachAffinity×
01Montana~50K25.23×
02Wyoming~20K15.23×
03Colorado~80K7.38×
04New Hampshire~2K0.89×
05Rhode Island~2K0.89×
06Vermont~1K0.89×
07Texas~50K0.88×
08Delaware~2K0.88×
09West Virginia~3K0.87×
10Maine~2K0.86×
11Hawaii~3K0.85×
12Alaska~1K0.85×
13Mississippi~5K0.82×
14Washington, District of Columbia~2K0.81×
15Connecticut~5K0.77×
16Massachusetts~9K0.67×
17Maryland~8K0.67×
18Kentucky~6K0.67×
19Arkansas~4K0.67×
20South Dakota~1K0.66×
21Alabama~6K0.64×
22Louisiana~6K0.64×
23South Carolina~7K0.63×
24New Jersey~10K0.58×
25New Mexico~2K0.58×
26Nevada~4K0.56×
27Indiana~7K0.55×
28Iowa~3K0.55×
29Oklahoma~4K0.54×
30Nebraska~2K0.52×
31Kansas~3K0.51×
32Michigan~9K0.50×
33Wisconsin~5K0.50×
34Tennessee~7K0.49×
35Idaho~2K0.49×
36Oregon~4K0.48×
37Ohio~10K0.47×
38Missouri~5K0.47×
39Virginia~8K0.45×
40Pennsylvania~10K0.44×
41Georgia~10K0.44×
42North Carolina~9K0.43×
43Minnesota~4K0.42×
44Arizona~5K0.36×
45Illinois~8K0.34×
46Florida~20K0.32×
47New York~10K0.31×
48Utah~2K0.29×
49Washington~4K0.26×
50California~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Murdoch's Ranch & Home Supply, United States
0.16×1.00×25.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Murdoch's Ranch & Home Supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Murdoch's Ranch & Home Supply audience
#·InterestCategoryAffinity×
01QuadratecCars & Mobility61.98×
02TravelCenters of AmericaTravel & Leisure48.10×
03Ford RangerCars & Mobility28.37×
04SizzlerFood & Beverages20.00×
05Bauer HockeySports20.00×
06Honda PilotCars & Mobility17.44×
07City carCars & Mobility14.72×
08DuckDuckGoInternet & Social Media14.04×
09Yard HouseFood & Beverages13.18×
10Love's Travel Stops & Country StoresShopping11.14×
11Colorado AvalancheSports10.06×
12Family carCars & Mobility9.24×
13Hardware storeHome & Garden5.38×
14Weather forecastingHome & Garden5.31×
15Renewable energyBusiness & Career4.83×
16Tractor Supply CompanyShopping4.56×
17FedExBusiness & Career3.61×
18Solar energyHome & Garden3.51×
19Mortgage loansBusiness & Career3.14×
20PinterestInternet & Social Media2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Murdoch's Ranch & Home Supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Murdoch's Ranch & Home Supply audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.57×
Family OrientationCONSERVATISM3.05×
DIY MentalityTHRILL2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Murdoch's Ranch & Home Supply audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Early Adopter MentalityPOWER0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Murdoch's Ranch & Home Supply's target market in United States?

Murdoch's Ranch & Home Supply's target market in United States covers an estimated 713,955 people, concentrated in Colorado and Texas.

02

What is the gender split and age of Murdoch's Ranch & Home Supply customers?

53.7% of the Murdoch's Ranch & Home Supply audience are female, 46.3% are male, with an average age of 41.0 years.

03

Which brands do Murdoch's Ranch & Home Supply fans like most?

Murdoch's Ranch & Home Supply fans show strongest brand affinity for TravelCenters of America (48.1×), DuckDuckGo (14.04×), and Quadratec (61.98×) over the country average.

04

Where do Murdoch's Ranch & Home Supply fans live in United States?

Murdoch's Ranch & Home Supply fans in United States are most concentrated in Colorado (reach ~80K), Texas (reach ~50K), and Montana (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Murdoch's Ranch & Home Supply fans also like?

Beyond Murdoch's Ranch & Home Supply itself, the audience over-indexes on DuckDuckGo (14.04×), Quadratec (61.98×), Ford Ranger (28.37×), and Yard House (13.18×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Murdoch's Ranch & Home Supply audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Murdoch's Ranch & Home Supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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