How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Ford Focus |
1.3M | 6.9% | 38.0 | 42.1% | Car type |
| 27 |  BMW X1 |
1.3M | 7.4% | 39.3 | 21.5% | Car type |
| 28 |  Kia Sportage |
1.3M | 5.5% | 44.0 | 27.6% | Car type |
| 29 |  Opel Mokka |
1.3M | 14.5% | 46.3 | 24.3% | Car type |
| 30 |  Toyota Land Cruiser |
1.3M | 5.3% | 36.7 | 51.3% | Car type |
| 31 |  Tesla Model 3 |
1.3M | 8.0% | 38.8 | 33.6% | Car type |
| 32 |  Audi A4 |
1.3M | 8.0% | 34.2 | 26.0% | Car type |
| 33 |  Volkswagen Passat |
1.2M | 10.6% | 38.2 | 26.0% | Car type |
| 34 |  Škoda Octavia |
1.2M | 15.3% | 40.1 | 17.1% | Car type |
| 35 |  Seat Arona |
1.2M | 19.0% | 42.0 | 29.9% | Car type |
| 36 |  Audi A5 |
1.2M | 9.5% | 37.8 | 18.4% | Car type |
| 37 |  BMW M3 |
1.2M | 6.4% | 29.1 | 21.5% | Car type |
| 38 |  Ford Kuga |
1.2M | 11.7% | 46.0 | 23.5% | Car type |
| 39 |  Volkswagen Transporter |
1.2M | 19.6% | 41.2 | 29.2% | Car type |
| 40 |  Mazda CX-5 |
1.2M | 5.2% | 43.7 | 26.8% | |
| 41 |  VW Taigo |
1.2M | 23.8% | 40.1 | 29.9% | Car type |
| 42 |  Hyundai Kona |
1.2M | 10.0% | 41.0 | 29.2% | Car type |
| 43 |  SEAT Ateca |
1.2M | 24.1% | 41.4 | 30.5% | |
| 44 |  Ford Fiesta |
1.2M | 6.8% | 37.3 | 31.8% | Car type |
| 45 |  BMW iX3 |
1.2M | 23.6% | 39.5 | 34.3% | Car type |
| 46 |  Volkswagen Touran |
1.1M | 17.9% | 44.4 | 20.9% | Car type |
| 47 |  Porsche Cayenne |
1.1M | 6.7% | 34.7 | 21.7% | Car type |
| 48 |  Volkswagen Touareg |
1.1M | 14.2% | 38.7 | 37.7% | Car type |
| 49 |  Tesla Model S |
1.1M | 8.5% | 37.5 | 23.6% | Car type |
| 50 |  Volvo XC60 |
1.1M | 7.6% | 40.9 | 22.6% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Germany?
Volkswagen Golf currently leads with an estimated audience of 2.5M people in Germany.