SEAT Leon Audience in Germany
SEAT Leon has an estimated audience of 784,312 people in Germany. 29.7% are female, 70.3% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hatchback, Hygiene, Škoda Auto, Hyundai, Transfermarkt.
The average SEAT Leon fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hatchback, Hygiene, Škoda Auto, with strongest over-indexing on Hatchback (3.78× the country average). Demographically, the SEAT Leon audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of SEAT Leon fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 39.1 |
| Estimated audience size | 784,312 |
Audience persona
The typical SEAT Leon fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hatchback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,233 | 1.11× |
| Bayern | 164,832 | 1.3× |
| Baden-Württemberg | 131,612 | 1.22× |
| Niedersachsen | 82,132 | 1.07× |
| Hessen | 70,404 | 1.17× |
| Sachsen | 44,311 | 1.15× |
| Rheinland-Pfalz | 43,252 | 1.09× |
| Berlin | 27,019 | 0.77× |
| Schleswig-Holstein | 23,775 | 0.84× |
| Thüringen | 22,198 | 1.1× |
| Brandenburg | 20,020 | 0.82× |
| Sachsen-Anhalt | 18,153 | 0.89× |
| Hamburg | 17,181 | 0.96× |
| Mecklenburg-Vorpommern | 12,066 | 0.8× |
| Saarland | 9,801 | 1.01× |
| Bremen | 5,277 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hatchback | 3.78× | Cars & Mobility |
| Hygiene | 3.11× | Beauty & Wellness |
| Škoda Auto | 2.64× | Cars & Mobility |
| Hyundai | 3.39× | Cars & Mobility |
| Transfermarkt | 2.22× | Sports |
| Used car | 2.39× | Cars & Mobility |
| Used Cars | 3.01× | Cars & Mobility |
| Aluminium | 3.77× | Home & Garden |
| Automobile repair shop | 3.36× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Tesla Motors | 2.92× | Cars & Mobility |
| Ruhr | 3.57× | Travel & Leisure |
| Bedroom furniture | 3.27× | Home & Garden |
| Family car | 3.12× | Cars & Mobility |
| Customer relationship management | 3.57× | Business & Career |
| Stuttgart | 2.24× | Travel & Leisure |
| Compact car | 3.13× | Cars & Mobility |
| AutoScout24 | 1.65× | Cars & Mobility |
| SUVs | 1.93× | Cars & Mobility |
| Hundeurlaub | 5.47× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.26 |
| Patriotism | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.0% |
| Spain | 13.2% |
| Poland | 8.9% |
See SEAT Leon audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does SEAT Leon have in Germany?
SEAT Leon has an estimated audience of 784,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SEAT Leon fans?
29.7% of SEAT Leon fans are female, 70.3% are male, with an average age of 39.1 years.
Which brands do SEAT Leon fans like most?
SEAT Leon fans show strongest brand affinity for Hatchback (3.78×), Hygiene (3.11×), and Škoda Auto (2.64×) over the country average.
Where do SEAT Leon fans live in Germany?
SEAT Leon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,233), Bayern (reach 164,832), and Baden-Württemberg (reach 131,612). These three regions account for the largest share of the active audience.
What other brands do SEAT Leon fans also like?
Beyond SEAT Leon itself, the audience over-indexes on Hygiene (3.11×), Škoda Auto (2.64×), Hyundai (3.39×), and Transfermarkt (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SEAT Leon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.