Rascasse Audience Intelligence

SEAT Leon Audience in Germany

A data profile of the people who buy, follow and care about SEAT Leon in Germany — modelled from more than twelve digital signal sources. SEAT Leon has an estimated audience of 1,089,223 people in Germany.

#48among Car Model in Germany#292in Cars & Mobility

The average SEAT Leon fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Compact car, Used Cars, Hatchback, with strongest over-indexing on Compact car (6.25× the country average).

Demographically, the SEAT Leon audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SEAT Leon fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Compact car.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEAT Leon profile in Germany.

Audience size
1.1M
in Germany
Gender
29.8%♀
70.2% male
Age
39.2
average years
Country rank
#6046
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SEAT Leon fans

29.8% are female, 70.2% are male, average age 39.2.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for SEAT Leon audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age39.2
Estimated audience size1,089,223
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the SEAT Leon audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

15.5%

of the worldwide SEAT Leon audience comes from Germany.

Worldwide audience distribution share by country for SEAT Leon
CountryShare
Germany15.5%
Spain14.7%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEAT Leon audience in Germany is strongest.

Fig. 05

Top regions by affinity

SEAT Leon fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.26×
02Baden-Württemberg~100K1.19×
03Hessen~70K1.15×
04Sachsen~40K1.14×
05Thüringen~20K1.11×
06Rheinland-Pfalz~40K1.09×
07Nordrhein-Westfalen~200K1.08×
08Niedersachsen~80K1.08×
09Saarland~10K1.07×
10Hamburg~20K0.94×
11Sachsen-Anhalt~20K0.92×
12Schleswig-Holstein~20K0.86×
13Mecklenburg-Vorpommern~10K0.86×
14Brandenburg~20K0.83×
15Bremen~5K0.81×
16Berlin~30K0.73×
Fig. 06

Affinity by region

Affinity by region — SEAT Leon, Germany
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEAT Leon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEAT Leon audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility11.18×
02Compact carCars & Mobility6.25×
03Used CarsCars & Mobility5.00×
04Automobile repair shopCars & Mobility3.89×
05HatchbackCars & Mobility3.62×
06Family carCars & Mobility3.27×
07HyundaiCars & Mobility3.17×
08Motorcycle helmetCars & Mobility3.15×
09PeugeotCars & Mobility3.14×
10Tesla MotorsCars & Mobility2.89×
11CarcareCars & Mobility2.85×
12Bedroom furnitureHome & Garden2.74×
13Used carCars & Mobility2.55×
14Solar energyHome & Garden2.49×
15Electric vehicleCars & Mobility2.37×
16Plug-in hybridCars & Mobility2.34×
17ToyotaCars & Mobility2.26×
18Škoda AutoCars & Mobility1.98×
19Formula OneSports1.89×
20AutoScout24Cars & Mobility1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEAT Leon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEAT Leon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Quality AwarenessPREMIUM1.38×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEAT Leon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
MindfulnessBALANCE0.79×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEAT Leon have in Germany?

SEAT Leon has an estimated audience of 1,089,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SEAT Leon fans?

29.8% of SEAT Leon fans are female, 70.2% are male, with an average age of 39.2 years.

03

Which brands do SEAT Leon fans like most?

SEAT Leon fans show strongest brand affinity for Compact car (6.25×), Used Cars (5×), and Hatchback (3.62×) over the country average.

04

Where do SEAT Leon fans live in Germany?

SEAT Leon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SEAT Leon fans also like?

Beyond SEAT Leon itself, the audience over-indexes on Used Cars (5×), Hatchback (3.62×), Automobile repair shop (3.89×), and Used car (2.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See SEAT Leon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SEAT Leon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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