How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | JJaguar Land Rover | 1.6M | 22.4% | 46.5 | 25.1% | |
| 2 | NNissan Qashqai | 1.6M | 8.0% | 47.3 | 32.1% | Car type |
| 3 | VVolkswagen Golf | 1.6M | 7.2% | 40.7 | 23.1% | Car type |
| 4 | VVolkswagen Tiguan | 1.5M | 5.3% | 45.9 | 28.6% | Car type |
| 5 | KKia Sportage | 1.5M | 6.2% | 48.5 | 30.4% | Car type |
| 6 | AAudi A3 | 1.5M | 6.9% | 39.8 | 24.1% | Car type |
| 7 | FFord Fiesta | 1.4M | 7.9% | 42.4 | 29.1% | Car type |
| 8 | SSkoda Kodiaq | 1.3M | 9.6% | 45.7 | 30.2% | Car type |
| 9 | FFord Puma | 1.3M | 14.9% | 45.0 | 31.8% | Car type |
| 10 | BBMW 3 Series | 1.3M | 10.4% | 38.2 | 27.9% | Car type |
| 11 | VVolkswagen Polo | 1.2M | 6.4% | 41.6 | 27.5% | Car type |
| 12 | AAudi Q3 | 1.2M | 5.8% | 44.0 | 25.3% | Car type |
| 13 | FFord Mustang | 1.2M | 4.3% | 38.4 | 18.7% | Car type |
| 14 | RRange Rover Evoque | 1.2M | 11.1% | 45.6 | 28.3% | |
| 15 | FFord Focus | 1.1M | 5.5% | 42.9 | 23.8% | Car type |
| 16 | PPeugeot 3008 | 1.1M | 6.2% | 47.4 | 33.2% | Car type |
| 17 | HHonda Civic | 1.1M | 2.6% | 39.1 | 28.4% | Car type |
| 18 | FFirefly | 1.1M | 33.3% | 43.1 | 28.7% | Car type |
| 19 | AAudi A1 | 1M | 10.7% | 41.6 | 25.2% | Car type |
| 20 | BBMW X5 | 1M | 4.7% | 40.5 | 31.5% | Car type |
| 21 | HHyundai Tucson | 1M | 4.6% | 46.7 | 28.7% | Car type |
| 22 | PPorsche 911 | 1M | 4.4% | 38.6 | 22.6% | Car type |
| 23 | VVolvo XC40 | 1M | 9.3% | 42.0 | 31.4% | |
| 24 | TToyota Yaris | 999k | 5.5% | 40.9 | 33.2% | Car type |
| 25 | RRange Rover (L405) | 987k | 5.5% | 45.4 | 22.8% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United Kingdom?
Jaguar Land Rover currently leads with an estimated audience of 1.6M people in United Kingdom.