How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | HHyundai Kona | 655k | 5.3% | 45.9 | 28.8% | Car type |
| 77 | KKia Niro | 645k | 10.9% | 46.1 | 24.5% | Car type |
| 78 | SSEAT Ibiza | 641k | 8.0% | 43.2 | 27.2% | Car type |
| 79 | MMercedes-Benz C-Class | 640k | 11.7% | 41.4 | 20.7% | Car type |
| 80 | VVolkswagen Caddy | 637k | 7.7% | 43.9 | 23.6% | Car type |
| 81 | FFiat 500 | 631k | 4.8% | 40.2 | 44.3% | Car type |
| 82 | RRenault Captur | 614k | 5.9% | 47.9 | 32.5% | Car type |
| 83 | FFord Transit Custom | 607k | 21.0% | 45.7 | 16.4% | Car type |
| 84 | MMazda CX-5 | 605k | 2.6% | 43.7 | 38.1% | |
| 85 | SSuzuki Swift | 597k | 3.9% | 44.7 | 38.8% | Car type |
| 86 | KKia Picanto | 595k | 5.7% | 44.9 | 40.1% | |
| 87 | BBMW 3 Series (E36) | 592k | 9.2% | 32.7 | 15.7% | |
| 88 | BBMW 3 Series (E46) | 587k | 8.9% | 33.0 | 16.5% | Car type |
| 89 | PPeugeot 5008 | 582k | 8.0% | 46.4 | 29.6% | Car type |
| 90 | BBMW 3 Series (E21) | 574k | 11.5% | 40.1 | 31.2% | |
| 91 | BBugatti Veyron | 570k | 7.5% | 40.9 | 19.3% | Car type |
| 92 | SSkoda Karoq | 567k | 7.5% | 47.1 | 29.7% | Car type |
| 93 | TToyota Supra | 567k | 4.1% | 34.5 | 19.7% | Car type |
| 94 | PPolestar 2 | 560k | 11.1% | 43.6 | 29.1% | Car type |
| 95 | VVolkswagen Passat | 547k | 4.6% | 43.0 | 21.6% | Car type |
| 96 | SSkoda Enyaq | 545k | 8.3% | 45.6 | 31.0% | |
| 97 | SSeat Arona | 543k | 8.2% | 47.2 | 37.7% | Car type |
| 98 | KKia EV6 | 542k | 7.4% | 45.9 | 29.1% | Car type |
| 99 | HHyundai Santa Fe | 539k | 4.7% | 46.3 | 24.0% | Car type |
| 100 | NNissan Micra | 537k | 6.2% | 46.6 | 33.9% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United Kingdom?
Jaguar Land Rover currently leads with an estimated audience of 1.6M people in United Kingdom.