How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | TTesla Model X | 755k | 7.1% | 45.1 | 26.0% | Car type |
| 52 | PPeugeot 2008 | 754k | 4.8% | 47.0 | 30.9% | Car type |
| 53 | BBMW X1 | 752k | 4.2% | 42.8 | 23.3% | Car type |
| 54 | FFord Transit | 744k | 8.4% | 45.9 | 20.1% | Car type |
| 55 | AAudi R8 | 740k | 5.2% | 39.6 | 20.7% | Car type |
| 56 | OOmoda | 733k | 10.1% | 43.3 | 29.6% | Car type |
| 57 | TToyota RAV4 | 722k | 2.9% | 40.4 | 25.4% | Car type |
| 58 | BBMW 5 Series | 721k | 6.5% | 40.0 | 18.5% | Car type |
| 59 | SSuzuki Jimny | 719k | 5.6% | 42.3 | 40.0% | Car type |
| 60 | FFiat 500 (2007) | 712k | 5.6% | 42.2 | 41.0% | Car type |
| 61 | LLamborghini Urus | 710k | 5.6% | 41.2 | 15.4% | Car type |
| 62 | BBMW M3 | 709k | 3.8% | 33.2 | 19.6% | Car type |
| 63 | RRenault Clio | 704k | 5.0% | 44.3 | 30.8% | Car type |
| 64 | NNissan GT-R | 703k | 4.8% | 34.6 | 18.3% | Car type |
| 65 | JJeep Wrangler | 691k | 2.8% | 38.2 | 18.8% | |
| 66 | LLamborghini Aventador | 690k | 6.5% | 39.5 | 39.9% | Car type |
| 67 | HHyundai i10 | 689k | 7.6% | 46.3 | 33.1% | Car type |
| 68 | PPorsche Macan | 687k | 6.3% | 45.3 | 29.2% | Car type |
| 69 | AAudi Q2 | 686k | 13.0% | 43.6 | 27.7% | Car type |
| 70 | SSEAT Leon | 684k | 9.7% | 44.8 | 39.6% | |
| 71 | TToyota Hilux | 681k | 2.6% | 44.7 | 18.8% | Car type |
| 72 | DDacia Duster | 681k | 4.9% | 50.0 | 27.1% | |
| 73 | PPorsche Taycan | 676k | 7.7% | 43.6 | 28.7% | Car type |
| 74 | TToyota Aygo | 674k | 10.9% | 46.5 | 45.0% | Car type |
| 75 | RRenault 5 | 674k | 11.2% | 38.4 | 0.0% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United Kingdom?
Jaguar Land Rover currently leads with an estimated audience of 1.6M people in United Kingdom.