SEAT Ateca Audience in Germany
SEAT Ateca has an estimated audience of 1,171,085 people in Germany. 30.2% are female, 69.8% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Building insulation, Golem, Home Delivery.
The average SEAT Ateca fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Building insulation, with strongest over-indexing on Gil Ofarim (2.37× the country average). Demographically, the SEAT Ateca audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of SEAT Ateca fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 41.4 |
| Estimated audience size | 1,171,085 |
Audience persona
The typical SEAT Ateca fan in Germany is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,748 | 1.15× |
| Bayern | 258,193 | 1.37× |
| Baden-Württemberg | 199,463 | 1.25× |
| Niedersachsen | 135,125 | 1.19× |
| Hessen | 100,145 | 1.12× |
| Rheinland-Pfalz | 65,913 | 1.12× |
| Sachsen | 54,760 | 0.95× |
| Schleswig-Holstein | 37,800 | 0.9× |
| Berlin | 36,144 | 0.69× |
| Brandenburg | 31,286 | 0.86× |
| Thüringen | 28,072 | 0.94× |
| Sachsen-Anhalt | 25,706 | 0.85× |
| Hamburg | 24,454 | 0.92× |
| Mecklenburg-Vorpommern | 19,685 | 0.88× |
| Saarland | 16,255 | 1.13× |
| Bremen | 6,639 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.37× | Music & Radio |
| CAC 40 | 1.64× | Business & Career |
| Building insulation | 3.29× | Home & Garden |
| Golem | 2.42× | Technology & Electronics |
| Home Delivery | 1.93× | Food & Beverages |
| Metamorphoses | 1.98× | Literature |
| Buddy – The Buddy Holly Story | 2.75× | Music & Radio |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| Hammock camping | 3.79× | Travel & Leisure |
| Carrie (novel) | 2.88× | Literature |
| Apostrophe | 2.37× | Literature |
| Jaguar F-Pace | 2.98× | Cars & Mobility |
| Acoustic music | 1.81× | Music & Radio |
| Alaska | 1.6× | Travel & Leisure |
| Flash memory | 2.11× | Technology & Electronics |
| Staycation | 1.62× | Home & Garden |
| Tuscany | 1.94× | Travel & Leisure |
| Pro-Ject | 2.68× | Music & Radio |
| Chalkidiki | 1.65× | Travel & Leisure |
| Haugesund | 2.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.1 |
| DIY Mentality | THRILL | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.7% |
| Spain | 14.5% |
| United Kingdom | 8.5% |
See SEAT Ateca audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does SEAT Ateca have in Germany?
SEAT Ateca has an estimated audience of 1,171,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SEAT Ateca fans?
30.2% of SEAT Ateca fans are female, 69.8% are male, with an average age of 41.4 years.
Which brands do SEAT Ateca fans like most?
SEAT Ateca fans show strongest brand affinity for Gil Ofarim (2.37×), CAC 40 (1.64×), and Building insulation (3.29×) over the country average.
Where do SEAT Ateca fans live in Germany?
SEAT Ateca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,748), Bayern (reach 258,193), and Baden-Württemberg (reach 199,463). These three regions account for the largest share of the active audience.
What other brands do SEAT Ateca fans also like?
Beyond SEAT Ateca itself, the audience over-indexes on CAC 40 (1.64×), Building insulation (3.29×), Golem (2.42×), and Home Delivery (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SEAT Ateca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.