Rascasse Audience Intelligence

SEAT Ateca Audience in Germany

A data profile of the people who buy, follow and care about SEAT Ateca in Germany — modelled from more than twelve digital signal sources. SEAT Ateca has an estimated audience of 1,136,917 people in Germany.

#44among Car Model in Germany#282in Cars & Mobility

The average SEAT Ateca fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, AutoScout24, with strongest over-indexing on Nature (2.33× the country average).

Demographically, the SEAT Ateca audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SEAT Ateca fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEAT Ateca profile in Germany.

Audience size
1.1M
in Germany
Gender
32.2%♀
67.8% male
Age
41.2
average years
Country rank
#5810
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SEAT Ateca fans

32.2% are female, 67.8% are male, average age 41.2.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for SEAT Ateca audience in Germany
MetricValue
Female32.2%
Male67.8%
Average age41.2
Estimated audience size1,136,917
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the SEAT Ateca audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

24.5%

of the worldwide SEAT Ateca audience comes from Germany.

Worldwide audience distribution share by country for SEAT Ateca
CountryShare
Germany24.5%
Spain14.2%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEAT Ateca audience in Germany is strongest.

Fig. 05

Top regions by affinity

SEAT Ateca fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.32×
02Baden-Württemberg~200K1.22×
03Niedersachsen~100K1.19×
04Saarland~20K1.18×
05Nordrhein-Westfalen~300K1.13×
06Hessen~100K1.10×
07Rheinland-Pfalz~60K1.10×
08Thüringen~30K0.98×
09Sachsen~60K0.96×
10Mecklenburg-Vorpommern~20K0.92×
11Schleswig-Holstein~40K0.91×
12Hamburg~20K0.90×
13Sachsen-Anhalt~30K0.89×
14Brandenburg~30K0.88×
15Bremen~7K0.70×
16Berlin~30K0.65×
Fig. 06

Affinity by region

Affinity by region — SEAT Ateca, Germany
0.65×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEAT Ateca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEAT Ateca audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden2.86×
02Automobile repair shopCars & Mobility2.52×
03PeugeotCars & Mobility2.51×
04Plug-in hybridCars & Mobility2.43×
05Solar energyHome & Garden2.38×
06HyundaiCars & Mobility2.34×
07NatureHome & Garden2.33×
08SEATCars & Mobility2.31×
09Used carCars & Mobility2.22×
10LodgingTravel & Leisure2.07×
11Electric vehicleCars & Mobility2.05×
12SUVsCars & Mobility2.04×
13AutoScout24Cars & Mobility1.87×
14VacationsTravel & Leisure1.86×
15Škoda AutoCars & Mobility1.86×
16ADACCars & Mobility1.73×
17FamilyKids & Family1.70×
18EmailTechnology & Electronics1.68×
19FRITZ!BoxTechnology & Electronics1.63×
20VolkswagenCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEAT Ateca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEAT Ateca audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.36×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEAT Ateca audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
MindfulnessBALANCE0.78×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEAT Ateca have in Germany?

SEAT Ateca has an estimated audience of 1,136,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SEAT Ateca fans?

32.2% of SEAT Ateca fans are female, 67.8% are male, with an average age of 41.2 years.

03

Which brands do SEAT Ateca fans like most?

SEAT Ateca fans show strongest brand affinity for Nature (2.33×), Family (1.7×), and AutoScout24 (1.87×) over the country average.

04

Where do SEAT Ateca fans live in Germany?

SEAT Ateca fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SEAT Ateca fans also like?

Beyond SEAT Ateca itself, the audience over-indexes on Family (1.7×), AutoScout24 (1.87×), Used car (2.22×), and Solar energy (2.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See SEAT Ateca audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SEAT Ateca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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