How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | OOmoda | 1.6M | 21.3% | 44.4 | 28.9% | Car type |
| 2 | NNissan Qashqai | 1.3M | 6.7% | 47.6 | 31.0% | Car type |
| 3 | VVolkswagen Tiguan | 1.3M | 4.4% | 46.0 | 27.4% | Car type |
| 4 | AAudi Q3 | 1.2M | 6.0% | 45.4 | 22.2% | Car type |
| 5 | HHyundai Tucson | 1.2M | 5.3% | 47.0 | 27.0% | Car type |
| 6 | VVolkswagen Golf | 1.1M | 5.2% | 41.2 | 23.7% | Car type |
| 7 | PPeugeot 3008 | 1.1M | 6.5% | 47.4 | 27.3% | Car type |
| 8 | SSEAT Ibiza | 1.1M | 13.9% | 45.6 | 33.8% | Car type |
| 9 | TToyota Corolla | 1.1M | 3.1% | 42.2 | 25.9% | Car type |
| 10 | KKia Sportage | 1.1M | 4.6% | 48.2 | 29.1% | Car type |
| 11 | TToyota Yaris | 1.1M | 5.8% | 43.4 | 33.7% | Car type |
| 12 | TToyota RAV4 | 1.1M | 4.3% | 43.5 | 25.6% | Car type |
| 13 | PPeugeot 2008 | 1.1M | 6.8% | 48.1 | 30.2% | Car type |
| 14 | DDacia Sandero | 1.1M | 9.4% | 45.1 | 28.9% | Car type |
| 15 | SSeat Arona | 1M | 15.7% | 46.5 | 32.5% | Car type |
| 16 | SSEAT Leon | 1M | 14.7% | 45.3 | 30.5% | |
| 17 | AAudi A3 | 1M | 4.8% | 41.5 | 22.4% | Car type |
| 18 | BBMW 3 Series | 983k | 7.8% | 39.3 | 27.8% | Car type |
| 19 | HHonda Civic | 979k | 2.3% | 40.9 | 29.1% | Car type |
| 20 | TTesla Model 3 | 972k | 5.8% | 44.9 | 29.3% | Car type |
| 21 | BBMW 1 Series | 970k | 11.9% | 41.0 | 21.2% | Car type |
| 22 | PPeugeot 208 | 969k | 5.3% | 45.1 | 29.7% | Car type |
| 23 | TTesla Model S | 960k | 6.0% | 44.7 | 40.7% | Car type |
| 24 | SSEAT León | 925k | 22.3% | 45.6 | 25.3% | Car type |
| 25 | DDacia Duster | 920k | 6.7% | 48.1 | 28.5% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Spain?
Omoda currently leads with an estimated audience of 1.6M people in Spain.