Popularity ranking · Spain

The 100 most popular Car Models in Spain

This curated ranking covers the 100 largest car models in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.1k car models tracked in Spain, the 100 ranked here account for the largest measured audience reach. Omoda, Nissan Qashqai and Volkswagen Tiguan lead the list with a combined estimated audience of 4.1M people. Across all 100 entries the average audience size is 717k, and the largest, Omoda, reaches around 1.6M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each car model, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Hyundai i30 502k 45.0 26.7% Car type
77 Kia Niro 501k 45.3 28.3% Car type
78 Toyota C-HR 501k 50.6 32.9% Car type
79 Lamborghini Urus 499k 40.9 20.6% Car type
80 Range Rover Evoque 493k 47.9 22.3%
81 Mercedes-Benz G-Class 491k 39.2 22.8% Car type
82 BMW X6 491k 39.6 16.5% Car type
83 Volkswagen T-Roc 490k 45.9 0.0% Car type
84 Volkswagen Transporter 475k 44.1 27.6% Car type
85 Nissan Micra 466k 49.3 36.0% Car type
86 Porsche Panamera 464k 40.7 24.0%
87 Volkswagen Caddy 463k 44.1 25.9% Car type
88 Ford Transit 460k 46.8 26.1% Car type
89 Peugeot 5008 459k 47.1 22.1% Car type
90 Porsche Macan 457k 42.8 18.9% Car type
91 Jeep Grand Cherokee 455k 48.5 25.9%
92 Range Rover (L405) 454k 44.6 46.6%
93 Renault 5 449k 43.3 0.0% Car type
94 Volkswagen Touareg 440k 46.3 21.8% Car type
95 Kia Cee'd 431k 48.8 25.5%
96 BMW X3 429k 40.2 17.1% Car type
97 Ford Focus (third generation) 429k 45.8 18.2% Car type
98 BMW X2 426k 43.7 26.6% Car type
99 Suzuki Jimny 418k 44.0 37.6% Car type
100 Audi Q2 418k 44.2 26.5% Car type

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular car models compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest car model in Spain?

Omoda currently leads with an estimated audience of 1.6M people in Spain.

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