Popularity ranking · Spain

The 100 most popular Car Models in Spain

This curated ranking covers the 100 largest car models in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.1k car models tracked in Spain, the 100 ranked here account for the largest measured audience reach. Omoda, Nissan Qashqai and Volkswagen Tiguan lead the list with a combined estimated audience of 4.1M people. Across all 100 entries the average audience size is 717k, and the largest, Omoda, reaches around 1.6M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each car model, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Peugeot 308 647k 44.8 29.3% Car type
52 Toyota Hilux 644k 46.0 22.4% Car type
53 Porsche 911 639k 38.1 24.7% Car type
54 Mazda3 637k 45.2 20.7%
55 Volvo XC40 622k 42.5 30.7%
56 Skoda Kodiaq 621k 45.6 29.0% Car type
57 Tesla Model Y 615k 44.6 26.4% Car type
58 Volvo XC60 608k 46.6 18.4% Car type
59 Audi A1 603k 44.2 23.4% Car type
60 Fiat 500 592k 42.5 36.7% Car type
61 Ford Puma 591k 45.8 31.0% Car type
62 Honda CR-V 590k 49.0 23.2% Car type
63 Volkswagen Passat 582k 44.0 24.9% Car type
64 Dacia Jogger 576k 48.7 35.1% Car type
65 Hyundai i20 569k 44.2 33.8% Car type
66 Skoda Karoq 560k 46.3 29.4% Car type
67 Audi R8 557k 40.8 20.6% Car type
68 Opel Mokka 554k 48.3 28.6% Car type
69 Range Rover (L322) 552k 49.2 13.7% Car type
70 Audi A5 543k 43.3 19.9% Car type
71 Jeep Wrangler 538k 41.0 16.4%
72 Mazda CX-30 532k 46.2 29.0%
73 Audi Q7 532k 45.4 23.6% Car type
74 BMW 3 Series (E36) 528k 32.8 17.8%
75 BMW M3 526k 34.7 20.0% Car type

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular car models compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest car model in Spain?

Omoda currently leads with an estimated audience of 1.6M people in Spain.

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