Skoda Enyaq Audience in Germany
Skoda Enyaq has an estimated audience of 1,042,501 people in Germany. 26.6% are female, 73.4% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Auto, Red Bull Records, Transfermarkt, SUVs, Hygiene.
The average Skoda Enyaq fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Auto, Red Bull Records, Transfermarkt, with strongest over-indexing on Škoda Auto (4.23× the country average). Demographically, the Skoda Enyaq audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Skoda Enyaq fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 40.7 |
| Estimated audience size | 1,042,501 |
Audience persona
The typical Skoda Enyaq fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Škoda Auto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 409,028 | 1.24× |
| Bayern | 326,475 | 1.35× |
| Baden-Württemberg | 266,737 | 1.29× |
| Niedersachsen | 208,004 | 1.42× |
| Hessen | 155,141 | 1.35× |
| Rheinland-Pfalz | 80,961 | 1.07× |
| Sachsen | 66,200 | 0.89× |
| Schleswig-Holstein | 57,145 | 1.05× |
| Berlin | 47,887 | 0.71× |
| Brandenburg | 40,005 | 0.85× |
| Hamburg | 37,604 | 1.1× |
| Thüringen | 31,745 | 0.83× |
| Sachsen-Anhalt | 27,747 | 0.71× |
| Mecklenburg-Vorpommern | 20,140 | 0.7× |
| Saarland | 14,221 | 0.77× |
| Bremen | 8,665 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Auto | 4.23× | Cars & Mobility |
| Red Bull Records | 10.77× | Music & Radio |
| Transfermarkt | 2.41× | Sports |
| SUVs | 2.34× | Cars & Mobility |
| Hygiene | 2.59× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Hyundai | 3.02× | Cars & Mobility |
| Used car | 2.28× | Cars & Mobility |
| North Rhine-Westphalia | 1.88× | Travel & Leisure |
| AutoScout24 | 1.7× | Cars & Mobility |
| Hatchback | 2.62× | Cars & Mobility |
| Vacations | 1.82× | Travel & Leisure |
| Ariana Grande | 3.32× | Music & Radio |
| Bedroom furniture | 2.99× | Home & Garden |
| Aluminium | 3.2× | Home & Garden |
| Family car | 2.86× | Cars & Mobility |
| Volkswagen | 1.75× | Cars & Mobility |
| Google Maps | 1.51× | Internet & Social Media |
| Audi | 1.87× | Cars & Mobility |
| Car dealership | 2.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.14 |
| Need for Security | CONSERVATISM | 1.13 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.8% |
| United Kingdom | 9.4% |
| Denmark | 8.9% |
See Skoda Enyaq audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Skoda Enyaq have in Germany?
Skoda Enyaq has an estimated audience of 1,042,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skoda Enyaq fans?
26.6% of Skoda Enyaq fans are female, 73.4% are male, with an average age of 40.7 years.
Which brands do Skoda Enyaq fans like most?
Skoda Enyaq fans show strongest brand affinity for Škoda Auto (4.23×), Red Bull Records (10.77×), and Transfermarkt (2.41×) over the country average.
Where do Skoda Enyaq fans live in Germany?
Skoda Enyaq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 409,028), Bayern (reach 326,475), and Baden-Württemberg (reach 266,737). These three regions account for the largest share of the active audience.
What other brands do Skoda Enyaq fans also like?
Beyond Skoda Enyaq itself, the audience over-indexes on Red Bull Records (10.77×), Transfermarkt (2.41×), SUVs (2.34×), and Hygiene (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skoda Enyaq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.