Rascasse Audience Intelligence

Skoda Enyaq Audience in Germany

A data profile of the people who buy, follow and care about Skoda Enyaq in Germany — modelled from more than twelve digital signal sources. Skoda Enyaq has an estimated audience of 1,726,926 people in Germany.

#8among Car Model in Germany#183in Cars & Mobility

The average Skoda Enyaq fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Škoda Auto, Nature, Used car, with strongest over-indexing on Škoda Auto (4.22× the country average).

Demographically, the Skoda Enyaq audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skoda Enyaq fan in Germany is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Škoda Auto.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skoda Enyaq profile in Germany.

Audience size
1.7M
in Germany
Gender
26.5%♀
73.5% male
Age
40.6
average years
Country rank
#3897
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skoda Enyaq fans

26.5% are female, 73.5% are male, average age 40.6.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Skoda Enyaq audience in Germany
MetricValue
Female26.5%
Male73.5%
Average age40.6
Estimated audience size1,726,926
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Skoda Enyaq audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Skoda Enyaq audience comes from Germany.

Worldwide audience distribution share by country for Skoda Enyaq
CountryShare
Germany26.5%
United Kingdom8.3%
Denmark8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skoda Enyaq audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skoda Enyaq fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.40×
02Bayern~300K1.32×
03Baden-Württemberg~300K1.26×
04Hessen~100K1.25×
05Nordrhein-Westfalen~400K1.18×
06Schleswig-Holstein~60K1.09×
07Hamburg~40K1.06×
08Rheinland-Pfalz~80K1.05×
09Sachsen~70K0.91×
10Brandenburg~40K0.87×
11Thüringen~30K0.87×
12Saarland~20K0.83×
13Sachsen-Anhalt~30K0.77×
14Mecklenburg-Vorpommern~20K0.77×
15Bremen~9K0.73×
16Berlin~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Skoda Enyaq, Germany
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skoda Enyaq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skoda Enyaq audience
#·InterestCategoryAffinity×
01Škoda AutoCars & Mobility4.22×
02Family carCars & Mobility3.38×
03CitroënCars & Mobility3.34×
04Automobile repair shopCars & Mobility3.32×
05HyundaiCars & Mobility3.29×
06Bedroom furnitureHome & Garden2.99×
07PeugeotCars & Mobility2.99×
08Plug-in hybridCars & Mobility2.90×
09HatchbackCars & Mobility2.84×
10Used carCars & Mobility2.78×
11Tesla MotorsCars & Mobility2.67×
12Solar energyHome & Garden2.39×
13NatureHome & Garden2.25×
14SUVsCars & Mobility2.24×
15AutoScout24Cars & Mobility2.15×
16ADACCars & Mobility2.00×
17VacationsTravel & Leisure1.84×
18VolkswagenCars & Mobility1.77×
19FamilyKids & Family1.64×
20CommerzbankBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skoda Enyaq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skoda Enyaq audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.45×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skoda Enyaq audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skoda Enyaq have in Germany?

Skoda Enyaq has an estimated audience of 1,726,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Skoda Enyaq fans?

26.5% of Skoda Enyaq fans are female, 73.5% are male, with an average age of 40.6 years.

03

Which brands do Skoda Enyaq fans like most?

Skoda Enyaq fans show strongest brand affinity for Škoda Auto (4.22×), Nature (2.25×), and Used car (2.78×) over the country average.

04

Where do Skoda Enyaq fans live in Germany?

Skoda Enyaq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Skoda Enyaq fans also like?

Beyond Skoda Enyaq itself, the audience over-indexes on Nature (2.25×), Used car (2.78×), AutoScout24 (2.15×), and Hyundai (3.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Skoda Enyaq audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skoda Enyaq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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