Rascasse Audience Intelligence

Volkswagen Sharan Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Sharan in Germany — modelled from more than twelve digital signal sources. Volkswagen Sharan has an estimated audience of 281,016 people in Germany.

#286among Car type in Germany#284among Car Model in Germany#795in Cars & Mobility

The average Volkswagen Sharan fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ID. BUZZ, Targobank, Volkswagen Touran, with strongest over-indexing on ID. BUZZ (13.04× the country average).

Demographically, the Volkswagen Sharan audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Sharan fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for ID. BUZZ.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Sharan profile in Germany.

Audience size
281K
in Germany
Gender
27.0%♀
73.0% male
Age
41.2
average years
Country rank
#18193
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Sharan fans

27.0% are female, 73.0% are male, average age 41.2.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Volkswagen Sharan audience in Germany
MetricValue
Female27.0%
Male73.0%
Average age41.2
Estimated audience size281,016
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Volkswagen Sharan audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3926%
40-4926%
50+19%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Volkswagen Sharan audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Sharan
CountryShare
Germany17.3%
United Kingdom7.7%
Poland6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Sharan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Sharan fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.16×
02Baden-Württemberg~50K1.16×
03Nordrhein-Westfalen~70K1.13×
04Niedersachsen~30K1.12×
05Hamburg~7K1.09×
06Hessen~20K1.07×
07Sachsen~10K1.01×
08Rheinland-Pfalz~10K0.99×
09Brandenburg~9K0.98×
10Schleswig-Holstein~10K0.95×
11Sachsen-Anhalt~7K0.93×
12Thüringen~7K0.93×
13Mecklenburg-Vorpommern~5K0.92×
14Bremen~2K0.89×
15Saarland~3K0.88×
16Berlin~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Sharan, Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Sharan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Sharan audience
#·InterestCategoryAffinity×
01Rear WindowCars & Mobility14.38×
02ID. BUZZCars & Mobility13.04×
03Volkswagen TouranCars & Mobility7.62×
04XenonCars & Mobility7.10×
05Volkswagen CaddyCars & Mobility4.69×
06TargobankBusiness & Career4.59×
07Center ParcsTravel & Leisure2.44×
08Alles was zähltMovies & TV2.05×
09Gute Zeiten, schlechte ZeitenMovies & TV1.93×
10FRITZ!BoxTechnology & Electronics1.73×
11Model (people)Fashion & Accessoires1.71×
12QVCMovies & TV1.69×
13Ernsting's familyShopping1.69×
14DeichmannShopping1.64×
15ADACCars & Mobility1.64×
16VolkswagenCars & Mobility1.60×
17Škoda AutoCars & Mobility1.60×
18Let's Dance (German TV series)Movies & TV1.58×
19Wetter.comHome & Garden1.57×
20TchiboShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Sharan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Sharan audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.13×
Family OrientationCONSERVATISM1.10×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Sharan audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.45×
Risk AppetiteTHRILL0.52×
Early Adopter MentalityPOWER0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Sharan have in Germany?

Volkswagen Sharan has an estimated audience of 281,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Sharan fans?

27.0% of Volkswagen Sharan fans are female, 73.0% are male, with an average age of 41.2 years.

03

Which brands do Volkswagen Sharan fans like most?

Volkswagen Sharan fans show strongest brand affinity for ID. BUZZ (13.04×), Targobank (4.59×), and Volkswagen Touran (7.62×) over the country average.

04

Where do Volkswagen Sharan fans live in Germany?

Volkswagen Sharan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Sharan fans also like?

Beyond Volkswagen Sharan itself, the audience over-indexes on Targobank (4.59×), Volkswagen Touran (7.62×), Deichmann (1.64×), and Gute Zeiten, schlechte Zeiten (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Sharan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Sharan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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