Volkswagen Sharan Audience in Germany
Volkswagen Sharan has an estimated audience of 297,801 people in Germany. 27.0% are female, 73.0% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Targobank, ID. BUZZ, Volkswagen Touran, Aral AG, Wetter.com.
The average Volkswagen Sharan fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Targobank, ID. BUZZ, Volkswagen Touran, with strongest over-indexing on Targobank (4.59× the country average). Demographically, the Volkswagen Sharan audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Sharan fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 41.2 |
| Estimated audience size | 297,801 |
Audience persona
The typical Volkswagen Sharan fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Targobank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,154 | 1.15× |
| Bayern | 56,186 | 1.17× |
| Baden-Württemberg | 48,289 | 1.19× |
| Niedersachsen | 32,987 | 1.14× |
| Hessen | 24,685 | 1.09× |
| Sachsen | 14,962 | 1.02× |
| Rheinland-Pfalz | 14,724 | 0.99× |
| Berlin | 11,530 | 0.87× |
| Schleswig-Holstein | 9,982 | 0.93× |
| Brandenburg | 8,971 | 0.97× |
| Hamburg | 7,470 | 1.11× |
| Thüringen | 6,946 | 0.92× |
| Sachsen-Anhalt | 6,834 | 0.89× |
| Mecklenburg-Vorpommern | 4,967 | 0.87× |
| Saarland | 3,050 | 0.83× |
| Bremen | 2,179 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Targobank | 4.59× | Business & Career |
| ID. BUZZ | 13.04× | Cars & Mobility |
| Volkswagen Touran | 7.62× | Cars & Mobility |
| Aral AG | 1.57× | Cars & Mobility |
| Wetter.com | 1.57× | Home & Garden |
| Gala | 1.51× | News |
| Deichmann | 1.64× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.93× | Movies & TV |
| FRITZ!Box | 1.73× | Technology & Electronics |
| Volkswagen | 1.6× | Cars & Mobility |
| Rear Window | 14.38× | Cars & Mobility |
| Center Parcs | 2.44× | Travel & Leisure |
| Model (people) | 1.71× | Fashion & Accessoires |
| Škoda Auto | 1.6× | Cars & Mobility |
| ADAC | 1.64× | Cars & Mobility |
| Xenon | 7.1× | Cars & Mobility |
| Volkswagen Caddy | 4.69× | Cars & Mobility |
| Let's Dance (German TV series) | 1.58× | Movies & TV |
| QVC | 1.69× | Movies & TV |
| Tchibo | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Family Orientation | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Pet Ownership | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.4% |
| United Kingdom | 7.8% |
| Poland | 6.4% |
See Volkswagen Sharan audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Sharan have in Germany?
Volkswagen Sharan has an estimated audience of 297,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Sharan fans?
27.0% of Volkswagen Sharan fans are female, 73.0% are male, with an average age of 41.2 years.
Which brands do Volkswagen Sharan fans like most?
Volkswagen Sharan fans show strongest brand affinity for Targobank (4.59×), ID. BUZZ (13.04×), and Volkswagen Touran (7.62×) over the country average.
Where do Volkswagen Sharan fans live in Germany?
Volkswagen Sharan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,154), Bayern (reach 56,186), and Baden-Württemberg (reach 48,289). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Sharan fans also like?
Beyond Volkswagen Sharan itself, the audience over-indexes on ID. BUZZ (13.04×), Volkswagen Touran (7.62×), Aral AG (1.57×), and Wetter.com (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Sharan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.