ID. BUZZ Audience in United States

ID. BUZZ logo

ID. BUZZ has an estimated audience of 361,308 people in United States. 27.6% are female, 72.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Embroidery Library, Historic site, Hipster, Vocal harmony, N1 road (South Africa).

The average ID. BUZZ fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Embroidery Library, Historic site, Hipster, with strongest over-indexing on Embroidery Library (100.88× the country average). Demographically, the ID. BUZZ audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of ID. BUZZ fans

Demographic split for ID. BUZZ audience in United States
MetricValue
Female27.6%
Male72.4%
Average age38.5
Estimated audience size361,308

Audience persona

The typical ID. BUZZ fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Embroidery Library.

Top regions in United States

Top regions ranked by reach for ID. BUZZ in United States
RegionReachAffinity
California88,0022.21×
Texas29,6790.96×
Florida26,0491.06×
Washington17,7602.45×
New York15,7680.78×
Illinois12,2351.02×
Virginia11,5401.31×
Pennsylvania11,2200.92×
North Carolina10,7330.99×
Georgia10,0120.9×
Colorado9,7561.71×
Ohio9,1400.82×
Michigan9,0150.95×
Massachusetts8,7281.23×
Oregon8,6922.1×
New Jersey8,5530.93×
Arizona7,9651.08×
Maryland7,1741.15×
Tennessee6,6760.92×
Minnesota5,7061.1×
Indiana5,6800.86×
Nevada5,1261.47×
Wisconsin4,7810.88×
Missouri4,7410.81×
Utah4,3591.35×
South Carolina4,1460.76×
Connecticut3,5960.99×
Alabama3,1380.62×
Oklahoma2,8950.72×
Kentucky2,7400.6×
Hawaii2,4771.59×
Kansas2,1390.75×
Louisiana2,0710.44×
Iowa2,0680.69×
New Hampshire1,7981.26×
Arkansas1,7900.6×
New Mexico1,6340.9×
Maine1,5071.16×
Idaho1,4520.8×
Nebraska1,4380.79×
Washington, District of Columbia1,4231.31×
Vermont1,0491.65×
Rhode Island9830.85×
West Virginia8630.51×
Delaware8550.86×
Mississippi8500.29×
Montana6900.69×
North Dakota4460.6×
South Dakota4220.51×
Alaska4130.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ID. BUZZ audience
BrandAffinityCategory
Embroidery Library100.88×Home & Garden
Historic site7.51×Arts & Culture
Hipster14.52×Politics & Society
Vocal harmony6.46×Music & Radio
N1 road (South Africa)5.42×Travel & Leisure
Elsword18.75×Games
Life of Pi9.43×Movies & TV
Governor of Michigan6.9×Politics & Society
Tipsy Elves8.68×Shopping
Grinch3.06×Movies & TV
Arrietty10.51×Movies & TV
Northrop Grumman4.56×Business & Career
Fairy godmother5.3×Literature
Mathcore5.67×Music & Radio
Wow! Wow! Wubbzy!5.43×Movies & TV
Acoustic music3.17×Music & Radio
Goop3.64×Internet & Social Media
UK garage3.72×Music & Radio
Title Nine6.98×Fashion & Accessoires
Iyanla Vanzant9.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ID. BUZZ audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.76
Family OrientationCONSERVATISM1.67
Early Adopter MentalityPOWER1.48
Need for SecurityCONSERVATISM1.34
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for ID. BUZZ
CountryShare
Germany19.7%
United States8.7%
France7.8%

See ID. BUZZ audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does ID. BUZZ have in United States?

ID. BUZZ has an estimated audience of 361,308 people in United States, concentrated in California and Texas.

What is the gender split and age of ID. BUZZ fans?

27.6% of ID. BUZZ fans are female, 72.4% are male, with an average age of 38.5 years.

Which brands do ID. BUZZ fans like most?

ID. BUZZ fans show strongest brand affinity for Embroidery Library (100.88×), Historic site (7.51×), and Hipster (14.52×) over the country average.

Where do ID. BUZZ fans live in United States?

ID. BUZZ fans in United States are most concentrated in California (reach 88,002), Texas (reach 29,679), and Florida (reach 26,049). These three regions account for the largest share of the active audience.

What other brands do ID. BUZZ fans also like?

Beyond ID. BUZZ itself, the audience over-indexes on Historic site (7.51×), Hipster (14.52×), Vocal harmony (6.46×), and N1 road (South Africa) (5.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ID. BUZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.