ID. BUZZ Audience in United States

ID. BUZZ has an estimated audience of 361,308 people in United States. 27.6% are female, 72.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Enterprise Rent-A-Car, Renault Kangoo, Indeed.com.

The average ID. BUZZ fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Enterprise Rent-A-Car, with strongest over-indexing on CarGurus (12.96× the country average). Demographically, the ID. BUZZ audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of ID. BUZZ fans

Demographic split for ID. BUZZ audience in United States
MetricValue
Female27.6%
Male72.4%
Average age38.5
Estimated audience size361,308

Audience persona

The typical ID. BUZZ fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for ID. BUZZ in United States
RegionReachAffinity
California88,0022.21×
Texas29,6790.96×
Florida26,0491.06×
Washington17,7602.45×
New York15,7680.78×
Illinois12,2351.02×
Virginia11,5401.31×
Pennsylvania11,2200.92×
North Carolina10,7330.99×
Georgia10,0120.9×
Colorado9,7561.71×
Ohio9,1400.82×
Michigan9,0150.95×
Massachusetts8,7281.23×
Oregon8,6922.1×
New Jersey8,5530.93×
Arizona7,9651.08×
Maryland7,1741.15×
Tennessee6,6760.92×
Minnesota5,7061.1×
Indiana5,6800.86×
Nevada5,1261.47×
Wisconsin4,7810.88×
Missouri4,7410.81×
Utah4,3591.35×
South Carolina4,1460.76×
Connecticut3,5960.99×
Alabama3,1380.62×
Oklahoma2,8950.72×
Kentucky2,7400.6×
Hawaii2,4771.59×
Kansas2,1390.75×
Louisiana2,0710.44×
Iowa2,0680.69×
New Hampshire1,7981.26×
Arkansas1,7900.6×
New Mexico1,6340.9×
Maine1,5071.16×
Idaho1,4520.8×
Nebraska1,4380.79×
Washington, District of Columbia1,4231.31×
Vermont1,0491.65×
Rhode Island9830.85×
West Virginia8630.51×
Delaware8550.86×
Mississippi8500.29×
Montana6900.69×
North Dakota4460.6×
South Dakota4220.51×
Alaska4130.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ID. BUZZ audience
BrandAffinityCategory
CarGurus12.96×Cars & Mobility
Google Maps8.31×Internet & Social Media
Enterprise Rent-A-Car11.63×Cars & Mobility
Renault Kangoo135.35×Cars & Mobility
Indeed.com6.77×Business & Career
Capital One6.1×Business & Career
Mercedes-Benz Vito1666.11×Cars & Mobility
Google News6.64×News
Ford Transit31.57×Cars & Mobility
Apple Store8.25×Shopping
Honda Accord14.52×Cars & Mobility
Kia Sportage18.75×Cars & Mobility
Google Earth8.53×Internet & Social Media
Aaron Rodgers5.48×Sports
Circle K5.9×Shopping
AccuWeather5.33×Home & Garden
Honda Motorcycles14.03×Cars & Mobility
ICloud7.15×Technology & Electronics
DuckDuckGo6.83×Internet & Social Media
Hyundai Elantra15.43×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ID. BUZZ audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.76
Family OrientationCONSERVATISM1.67
Early Adopter MentalityPOWER1.48
Need for SecurityCONSERVATISM1.34
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for ID. BUZZ
CountryShare
Germany19.7%
United States8.7%
France7.8%

See ID. BUZZ audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does ID. BUZZ have in United States?

ID. BUZZ has an estimated audience of 361,308 people in United States, concentrated in California and Texas.

What is the gender split and age of ID. BUZZ fans?

27.6% of ID. BUZZ fans are female, 72.4% are male, with an average age of 38.5 years.

Which brands do ID. BUZZ fans like most?

ID. BUZZ fans show strongest brand affinity for CarGurus (12.96×), Google Maps (8.31×), and Enterprise Rent-A-Car (11.63×) over the country average.

Where do ID. BUZZ fans live in United States?

ID. BUZZ fans in United States are most concentrated in California (reach 88,002), Texas (reach 29,679), and Florida (reach 26,049). These three regions account for the largest share of the active audience.

What other brands do ID. BUZZ fans also like?

Beyond ID. BUZZ itself, the audience over-indexes on Google Maps (8.31×), Enterprise Rent-A-Car (11.63×), Renault Kangoo (135.35×), and Indeed.com (6.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ID. BUZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.