Rascasse Audience Intelligence

ID. BUZZ Audience in United States

A data profile of the people who buy, follow and care about ID. BUZZ in United States — modelled from more than twelve digital signal sources. ID. BUZZ has an estimated audience of 360,206 people in United States.

#367among Car Model in United States#1199in Cars & Mobility

The average ID. BUZZ fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mercedes-Benz Vito, Renault Kangoo, Ford Transit, with strongest over-indexing on Mercedes-Benz Vito (1828.82× the country average).

Demographically, the ID. BUZZ audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ID. BUZZ fan in United States is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mercedes-Benz Vito.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ID. BUZZ profile in United States.

Audience size
360K
in United States
Gender
27.6%♀
72.4% male
Age
38.4
average years
Country rank
#43966
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ID. BUZZ fans

27.6% are female, 72.4% are male, average age 38.4.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for ID. BUZZ audience in United States
MetricValue
Female27.6%
Male72.4%
Average age38.4
Estimated audience size360,206
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the ID. BUZZ audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

8.2%

of the worldwide ID. BUZZ audience comes from United States.

Worldwide audience distribution share by country for ID. BUZZ
CountryShare
Germany20.1%
United States8.2%
France8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ID. BUZZ audience in United States is strongest.

Fig. 05

Top regions by affinity

ID. BUZZ fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K2.62×
02California~100K2.41×
03Oregon~8K1.91×
04Hawaii~3K1.61×
05Colorado~9K1.60×
06Nevada~5K1.43×
07Washington, District of Columbia~1K1.34×
08Virginia~10K1.26×
09Utah~4K1.23×
10Maryland~8K1.21×
11Florida~30K1.15×
12Arizona~8K1.14×
13Vermont<1K1.13×
14Massachusetts~8K1.11×
15Minnesota~6K1.09×
16Tennessee~8K1.03×
17Illinois~10K1.02×
18North Carolina~10K1.00×
19Georgia~10K0.98×
20Connecticut~4K0.98×
21Texas~30K0.97×
22Maine~1K0.96×
23New Hampshire~1K0.95×
24Delaware<1K0.95×
25Michigan~9K0.94×
26New Mexico~2K0.94×
27Indiana~6K0.91×
28Wisconsin~5K0.91×
29Rhode Island~1K0.91×
30Nebraska~2K0.89×
31Idaho~2K0.87×
32South Dakota<1K0.87×
33Alaska<1K0.87×
34Missouri~5K0.85×
35South Carolina~5K0.85×
36North Dakota<1K0.85×
37Kansas~2K0.84×
38Montana<1K0.84×
39New Jersey~8K0.82×
40Oklahoma~3K0.82×
41Ohio~9K0.81×
42Pennsylvania~10K0.79×
43West Virginia~1K0.79×
44Arkansas~2K0.78×
45Iowa~2K0.77×
46Kentucky~3K0.75×
47New York~10K0.73×
48Alabama~4K0.72×
49Mississippi~2K0.71×
50Louisiana~3K0.69×
Fig. 06

Affinity by region

Affinity by region — ID. BUZZ, United States
0.69×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ID. BUZZ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ID. BUZZ audience
#·InterestCategoryAffinity×
01Mercedes-Benz VitoCars & Mobility1828.82×
02Renault KangooCars & Mobility108.21×
03Ford TransitCars & Mobility34.82×
04Mercedes-Benz SprinterCars & Mobility26.51×
05PeugeotCars & Mobility9.96×
06VanCars & Mobility8.90×
07Toyota Land CruiserCars & Mobility6.44×
08Electric motorcycles and scootersCars & Mobility5.36×
09VolkswagenCars & Mobility5.03×
10Family carCars & Mobility4.88×
11CarcareCars & Mobility4.45×
12HatchbackCars & Mobility3.92×
13Electric vehicleCars & Mobility3.78×
14Enterprise Rent-A-CarCars & Mobility3.33×
15Used CarsCars & Mobility2.97×
16Discount TireShopping2.94×
17O'Reilly Auto PartsCars & Mobility2.71×
18CarMaxCars & Mobility2.58×
19Used carCars & Mobility2.32×
20AutoZoneCars & Mobility2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ID. BUZZ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ID. BUZZ audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.95×
Family OrientationCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ID. BUZZ audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.85×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ID. BUZZ have in United States?

ID. BUZZ has an estimated audience of 360,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ID. BUZZ fans?

27.6% of ID. BUZZ fans are female, 72.4% are male, with an average age of 38.4 years.

03

Which brands do ID. BUZZ fans like most?

ID. BUZZ fans show strongest brand affinity for Mercedes-Benz Vito (1828.82×), Renault Kangoo (108.21×), and Ford Transit (34.82×) over the country average.

04

Where do ID. BUZZ fans live in United States?

ID. BUZZ fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ID. BUZZ fans also like?

Beyond ID. BUZZ itself, the audience over-indexes on Renault Kangoo (108.21×), Ford Transit (34.82×), Van (8.9×), and Mercedes-Benz Sprinter (26.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See ID. BUZZ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ID. BUZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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