Rascasse Audience Intelligence

Social research Audience in United States

A data profile of the people who buy, follow and care about Social research in United States — modelled from more than twelve digital signal sources. Social research has an estimated audience of 477,968 people in United States.

#11586among Topic in United States#2328in Business & Career

The average Social research fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fiberglass, Civil service, Nobel Peace Prize, with strongest over-indexing on Fiberglass (41.76× the country average).

Demographically, the Social research audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social research fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Fiberglass.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social research profile in United States.

Audience size
478K
in United States
Gender
66.1%♀
33.9% male
Age
44.9
average years
Country rank
#37624
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social research fans

66.1% are female, 33.9% are male, average age 44.9.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Social research audience in United States
MetricValue
Female66.1%
Male33.9%
Average age44.9
Estimated audience size477,968
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Social research audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Social research audience comes from United States.

Worldwide audience distribution share by country for Social research
CountryShare
Ukraine25.0%
United States21.4%
India19.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social research audience in United States is strongest.

Fig. 05

Top regions by affinity

Social research fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.17×
02Montana~1K1.12×
03Rhode Island~2K1.11×
04Alaska~1K1.10×
05South Dakota~1K1.09×
06North Dakota~1K1.08×
07West Virginia~2K1.06×
08Hawaii~2K1.06×
09Maine~2K1.06×
10Washington, District of Columbia~2K1.06×
11New Mexico~2K1.03×
12Nebraska~2K1.03×
13New Hampshire~2K1.03×
14Mississippi~4K1.02×
15Delaware~1K1.02×
16Arkansas~4K1.01×
17Idaho~2K1.01×
18Alabama~7K1.00×
19Iowa~4K1.00×
20Kansas~4K1.00×
21Louisiana~6K0.99×
22Kentucky~6K0.97×
23Oklahoma~5K0.97×
24Connecticut~5K0.97×
25Nevada~4K0.97×
26Utah~4K0.97×
27Oregon~5K0.96×
28Missouri~7K0.95×
29South Carolina~7K0.95×
30Wisconsin~7K0.95×
31Tennessee~9K0.94×
32Indiana~8K0.94×
33Colorado~7K0.94×
34Minnesota~6K0.94×
35Arizona~9K0.93×
36Maryland~8K0.93×
37New Jersey~10K0.92×
38Washington~9K0.92×
39Massachusetts~9K0.92×
40Georgia~10K0.91×
41Michigan~10K0.91×
42Virginia~10K0.91×
43Ohio~10K0.90×
44North Carolina~10K0.90×
45Pennsylvania~10K0.88×
46Illinois~10K0.88×
47New York~20K0.86×
48Florida~30K0.82×
49California~40K0.79×
50Texas~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Social research, United States
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social research audience
#·InterestCategoryAffinity×
01La StampaNews76.43×
02Nobel Peace PrizePolitics & Society51.05×
03Civil servicePolitics & Society45.03×
04FiberglassTechnology & Electronics41.76×
05Children's rightsKids & Family32.58×
06PhilanthropyArts & Culture12.93×
07Drudge ReportSports8.63×
08Non-alcoholic beverageFood & Beverages5.33×
09New York PostNews4.48×
10Charitable organizationPolitics & Society4.03×
11Nonprofit organizationPolitics & Society2.98×
12Beauty salonsBeauty & Wellness2.25×
13CNNMovies & TV2.23×
14WineFood & Beverages2.11×
15Health careBusiness & Career2.10×
16PinterestInternet & Social Media2.08×
17RecipesFood & Beverages1.92×
18MedicineBusiness & Career1.91×
19Alcoholic beveragesFood & Beverages1.84×
20CookingFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social research audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN5.67×
Family OrientationCONSERVATISM2.50×
Career OrientationPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social research audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Quality AwarenessPREMIUM0.69×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social research have in United States?

Social research has an estimated audience of 477,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social research fans?

66.1% of Social research fans are female, 33.9% are male, with an average age of 44.9 years.

03

Which brands do Social research fans like most?

Social research fans show strongest brand affinity for Fiberglass (41.76×), Civil service (45.03×), and Nobel Peace Prize (51.05×) over the country average.

04

Where do Social research fans live in United States?

Social research fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Social research fans also like?

Beyond Social research itself, the audience over-indexes on Civil service (45.03×), Nobel Peace Prize (51.05×), Philanthropy (12.93×), and Drudge Report (8.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Social research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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