Social research Audience in United States

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Social research has an estimated audience of 477,968 people in United States. 66.1% are female, 33.9% are male, average age 44.9. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, WGN-TV, Google Home, Necktie.

The average Social research fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, WGN-TV, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Social research audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social research fans

Demographic split for Social research audience in United States
MetricValue
Female66.1%
Male33.9%
Average age44.9
Estimated audience size477,968

Audience persona

The typical Social research fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Social research in United States
RegionReachAffinity
California27,9980.53×
New York17,1810.64×
Texas16,1480.39×
Michigan11,4900.92×
Florida11,1660.35×
Washington, District of Columbia10,9407.61×
North Carolina7,4640.52×
Ohio7,2390.49×
Georgia7,0140.48×
Illinois6,6200.42×
Pennsylvania6,5010.4×
New Jersey5,6650.47×
Virginia4,6370.4×
Massachusetts4,6250.49×
Indiana4,2250.48×
Maryland4,0820.5×
Tennessee3,9310.41×
Mississippi3,6010.91×
Washington3,5120.37×
Minnesota3,4620.51×
Louisiana3,4480.56×
Arizona3,3580.34×
Alabama3,2090.48×
Arkansas3,1990.81×
Oklahoma3,1280.59×
Missouri3,0690.4×
Colorado3,0020.4×
West Virginia2,9721.34×
Kentucky2,8420.47×
Alaska2,7382.68×
Iowa2,6060.66×
South Carolina2,6020.36×
Kansas2,5340.67×
Idaho2,5341.06×
Hawaii2,4201.18×
Nebraska2,3981×
Connecticut2,3950.5×
Montana2,3871.8×
Rhode Island2,3651.55×
South Dakota2,3562.13×
Wisconsin2,3250.32×
North Dakota2,2942.34×
New Hampshire2,2611.2×
Wyoming2,2203.13×
New Mexico2,2020.92×
Nevada2,1950.47×
Maine2,1821.27×
Oregon2,1670.4×
Utah2,1540.5×
Vermont2,1472.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social research audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
WGN-TV10.67×Movies & TV
Google Home11.65×Technology & Electronics
Necktie5.47×Fashion & Accessoires
The Historian16.48×Literature
Collectable1.51×Kids & Family
Whataburger1.57×Food & Beverages
Parma10.84×Travel & Leisure
WESH 2 News4.23×Movies & TV
Pot roast7.25×Food & Beverages
Ivana (singer)19.27×
Eurail16.57×Cars & Mobility
Saving1.95×Business & Career
Parral, Chihuahua9.01×Travel & Leisure
edureka21.39×Business & Career
Solo climbing3.21×Sports
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social research audience
TraitClusterScore
Community OrientationOPEN4.98
MindfulnessBALANCE1.62
Career OrientationPOWER1.57
LGBTQ+ IdentityOPEN1.49
Family OrientationCONSERVATISM1.49
SpiritualityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Social research
CountryShare
Ukraine25.0%
United States21.4%
India19.3%

See Social research audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social research have in United States?

Social research has an estimated audience of 477,968 people in United States, concentrated in California and New York.

What is the gender split and age of Social research fans?

66.1% of Social research fans are female, 33.9% are male, with an average age of 44.9 years.

Which brands do Social research fans like most?

Social research fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and WGN-TV (10.67×) over the country average.

Where do Social research fans live in United States?

Social research fans in United States are most concentrated in California (reach 27,998), New York (reach 17,181), and Texas (reach 16,148). These three regions account for the largest share of the active audience.

What other brands do Social research fans also like?

Beyond Social research itself, the audience over-indexes on Mathcore (17.5×), WGN-TV (10.67×), Google Home (11.65×), and Necktie (5.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.