Boston University Audience in United States

Boston University has an estimated audience of 5,639,938 people in United States. 58.1% are female, 41.9% are male, average age 41.9. Top regions: Massachusetts, California, New York. Top brand affinities: Luke Perry, Alvin and the Chipmunks, MSN, Colgate University, Michael Cera.

The average Boston University fan in United States is 41.9 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Luke Perry, Alvin and the Chipmunks, MSN, with strongest over-indexing on Luke Perry (61.73× the country average). Demographically, the Boston University audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Boston University fans

Demographic split for Boston University audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.9
Estimated audience size5,639,938

Audience persona

The typical Boston University fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Luke Perry.

Top regions in United States

Top regions ranked by reach for Boston University in United States
RegionReachAffinity
Massachusetts1,061,9479.56×
California669,4921.08×
New York626,9001.99×
Texas334,4600.69×
New Jersey281,4651.96×
Florida275,0650.72×
Pennsylvania218,5481.15×
Illinois170,8570.91×
Connecticut156,6802.77×
Virginia145,6181.06×
Georgia127,8050.74×
Maryland126,4951.3×
North Carolina122,1460.72×
Ohio97,6670.56×
Washington95,5270.84×
Michigan82,4580.56×
Colorado59,0110.66×
Tennessee58,5130.52×
Arizona56,3510.49×
Minnesota54,0310.67×
Indiana52,5980.51×
New Hampshire51,9082.34×
Rhode Island49,4342.75×
Missouri43,4410.48×
Wisconsin41,8660.49×
Oregon41,0840.64×
South Carolina40,7760.48×
Maine35,1571.74×
Kentucky30,1100.43×
Louisiana29,8170.41×
Alabama29,6670.38×
Nevada26,1710.48×
Washington, District of Columbia25,8691.53×
Hawaii23,7340.98×
Utah21,7350.43×
Oklahoma21,7150.35×
Iowa20,0950.43×
Kansas19,4050.44×
Vermont18,9061.91×
Arkansas17,7570.38×
Mississippi13,6170.29×
Delaware13,3010.85×
Nebraska12,3580.44×
Idaho10,5140.37×
West Virginia10,4610.4×
New Mexico10,4140.37×
Montana5,5060.35×
Alaska5,1040.42×
North Dakota4,7110.41×
South Dakota4,1440.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston University audience
BrandAffinityCategory
Luke Perry61.73×Movies & TV
Alvin and the Chipmunks33.54×Music & Radio
MSN4.82×News
Colgate University20.28×Business & Career
Michael Cera15.41×Movies & TV
Columbia University12.3×Business & Career
Staples (Canada)3.86×Business & Career
University of Cambridge15.69×Business & Career
Planet Fitness2.73×Sports
Diaper bag4.3×Kids & Family
Stop & Shop7.13×Shopping
FC Bayern Munich4.27×Sports
Boho-chic3.96×Fashion & Accessoires
Boston College20.26×Business & Career
Boston Bruins7.11×Sports
Catherine O'Hara3.64×Movies & TV
Great Clips3.04×Beauty & Wellness
Nobel Peace Prize9.13×Politics & Society
Happiness1.58×Health
Google Flights2.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston University audience
TraitClusterScore
SustainabilityBALANCE1.44
ExtroversionTHRILL1.43
MindfulnessBALANCE1.36
Family OrientationCONSERVATISM1.3
Community OrientationOPEN1.25
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Boston University
CountryShare
United States70.8%
Canada3.0%
United Kingdom2.9%

See Boston University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Boston University have in United States?

Boston University has an estimated audience of 5,639,938 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Boston University fans?

58.1% of Boston University fans are female, 41.9% are male, with an average age of 41.9 years.

Which brands do Boston University fans like most?

Boston University fans show strongest brand affinity for Luke Perry (61.73×), Alvin and the Chipmunks (33.54×), and MSN (4.82×) over the country average.

Where do Boston University fans live in United States?

Boston University fans in United States are most concentrated in Massachusetts (reach 1,061,947), California (reach 669,492), and New York (reach 626,900). These three regions account for the largest share of the active audience.

What other brands do Boston University fans also like?

Beyond Boston University itself, the audience over-indexes on Alvin and the Chipmunks (33.54×), MSN (4.82×), Colgate University (20.28×), and Michael Cera (15.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.