Rascasse Audience Intelligence

Boston University Audience in United States

A data profile of the people who buy, follow and care about Boston University in United States — modelled from more than twelve digital signal sources. Boston University has an estimated audience of 5,639,938 people in United States.

#7among University in United States#401among POI in United States#555in Business & Career

The average Boston University fan in United States is 41.9 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Luke Perry, Alvin and the Chipmunks, Colgate University, with strongest over-indexing on Luke Perry (34.68× the country average).

Demographically, the Boston University audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston University fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Luke Perry.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston University profile in United States.

Audience size
5.6M
in United States
Gender
58.1%♀
41.9% male
Age
41.9
average years
Country rank
#6001
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston University fans

58.1% are female, 41.9% are male, average age 41.9.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Boston University audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.9
Estimated audience size5,639,938
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Boston University audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4925%
50+27%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Boston University audience comes from United States.

Worldwide audience distribution share by country for Boston University
CountryShare
United States70.8%
Canada3.0%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston University audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston University fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M11.17×
02Rhode Island~50K2.68×
03Connecticut~100K2.58×
04New Hampshire~50K2.33×
05Vermont~20K1.86×
06New Jersey~300K1.80×
07New York~600K1.75×
08Maine~40K1.75×
09Washington, District of Columbia~20K1.44×
10Maryland~100K1.21×
11Pennsylvania~200K1.08×
12Virginia~100K1.01×
13California~600K1.00×
14Hawaii~20K0.96×
15Delaware~10K0.91×
16Illinois~200K0.84×
17Washington~90K0.79×
18Texas~300K0.69×
19North Carolina~100K0.68×
20Georgia~100K0.67×
21Florida~300K0.66×
22Minnesota~50K0.65×
23Colorado~60K0.63×
24Oregon~40K0.62×
25Alaska~7K0.56×
26Ohio~90K0.54×
27North Dakota~6K0.54×
28Michigan~80K0.52×
29Tennessee~60K0.51×
30Indiana~50K0.51×
31Wisconsin~40K0.50×
32Arizona~60K0.49×
33South Carolina~40K0.49×
34South Dakota~6K0.49×
35Missouri~40K0.48×
36Nevada~30K0.48×
37Kansas~20K0.48×
38Nebraska~10K0.48×
39Montana~8K0.48×
40West Virginia~10K0.47×
41Iowa~20K0.46×
42Utah~20K0.45×
43New Mexico~10K0.45×
44Louisiana~30K0.44×
45Kentucky~30K0.44×
46Arkansas~20K0.44×
47Idaho~10K0.44×
48Alabama~30K0.40×
49Oklahoma~20K0.39×
50Mississippi~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Boston University, United States
0.38×1.00×11.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston University audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV34.68×
02Boston CollegeBusiness & Career21.91×
03Colgate UniversityBusiness & Career18.11×
04University of CambridgeBusiness & Career15.49×
05Carnegie Mellon UniversityBusiness & Career13.27×
06Nobel Peace PrizePolitics & Society12.44×
07Alvin and the ChipmunksMusic & Radio12.08×
08Brown UniversityBusiness & Career10.76×
09Michael CeraMovies & TV10.75×
10Boston BruinsSports6.79×
11University of Southern CaliforniaBusiness & Career6.25×
12Barnes & NobleLiterature2.97×
13Michael JacksonMusic & Radio2.93×
14Boho-chicFashion & Accessoires2.69×
15Sustainable energyHome & Garden2.51×
16Talk radioMusic & Radio2.14×
17UniversityBusiness & Career1.72×
18Trader Joe'sShopping1.66×
19MSNNews1.61×
20Planet FitnessSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
SustainabilityBALANCE1.52×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston University have in United States?

Boston University has an estimated audience of 5,639,938 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Boston University fans?

58.1% of Boston University fans are female, 41.9% are male, with an average age of 41.9 years.

03

Which brands do Boston University fans like most?

Boston University fans show strongest brand affinity for Luke Perry (34.68×), Alvin and the Chipmunks (12.08×), and Colgate University (18.11×) over the country average.

04

Where do Boston University fans live in United States?

Boston University fans in United States are most concentrated in Massachusetts (reach ~1M), California (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Boston University fans also like?

Beyond Boston University itself, the audience over-indexes on Alvin and the Chipmunks (12.08×), Colgate University (18.11×), University of Cambridge (15.49×), and Nobel Peace Prize (12.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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