Coretta Scott King Audience in United States

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Coretta Scott King has an estimated audience of 863,704 people in United States. 52.4% are female, 47.6% are male, average age 39.9. Top regions: California, Texas, Georgia. Top brand affinities: Mackenzie Foy, Elsword, Whataburger, Penn & Teller, Natural rubber.

The average Coretta Scott King fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Mackenzie Foy, Elsword, Whataburger, with strongest over-indexing on Mackenzie Foy (20× the country average). Demographically, the Coretta Scott King audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Coretta Scott King fans

Demographic split for Coretta Scott King audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.9
Estimated audience size863,704

Audience persona

The typical Coretta Scott King fan in United States is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Coretta Scott King in United States
RegionReachAffinity
California76,9660.81×
Texas76,2871.03×
Georgia71,2222.68×
Florida65,1271.11×
New York53,5781.11×
North Carolina37,5921.45×
Illinois35,1381.22×
Alabama34,3222.84×
Pennsylvania29,9961.03×
Ohio28,8201.08×
Michigan26,2501.16×
Virginia25,0961.19×
Maryland24,9211.68×
New Jersey24,4221.11×
Tennessee22,2941.29×
South Carolina19,5681.51×
Louisiana18,8851.7×
Massachusetts17,5001.03×
Indiana15,3860.98×
Arizona15,1800.86×
Mississippi15,1582.13×
Missouri14,6331.05×
Washington13,7220.79×
Wisconsin9,6410.74×
Kentucky9,3740.87×
Minnesota9,3410.75×
Oklahoma8,3490.87×
Connecticut8,1280.94×
Arkansas8,0461.13×
Colorado8,0350.59×
Oregon6,7130.68×
Nevada6,3840.76×
Kansas5,5250.81×
Iowa5,0650.71×
Washington, District of Columbia4,4131.7×
Utah4,3750.57×
Delaware3,4991.47×
Nebraska3,0230.7×
West Virginia2,4080.6×
New Mexico2,3120.53×
Rhode Island2,2540.82×
New Hampshire1,8680.55×
Idaho1,8310.42×
Hawaii1,7360.47×
Maine1,7150.55×
Alaska1,0370.56×
North Dakota1,0000.56×
Montana1,0000.42×
South Dakota9870.49×
Vermont8250.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coretta Scott King audience
BrandAffinityCategory
Mackenzie Foy20×Fashion & Accessoires
Elsword20×Games
Whataburger1.83×Food & Beverages
Penn & Teller8.64×Movies & TV
Natural rubber1.77×Cars & Mobility
Litter box1.74×Pets & Animals
3D printing2.06×Technology & Electronics
Pro-Ject3.29×Music & Radio
Emperor Entertainment Group8.34×Business & Career
Mortgage insurance2.7×Business & Career
Ivana (singer)14.45×
Kendra Scott1.62×Fashion & Accessoires
Panama1.79×Travel & Leisure
Arnold Palmer2.78×Sports
Gustavo Santaolalla16.97×Music & Radio
Jean-Marc Vallée20×Movies & TV
Stamp collecting1.83×Home & Garden
Iowa Hawkeyes3.01×Sports
Home staging2×Home & Garden
Bully (2011 film)2.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coretta Scott King audience
TraitClusterScore
SustainabilityBALANCE1.73
Risk AppetiteTHRILL1.61
Luxury OrientationPREMIUM1.6
IndividualismJOY1.45
Early Adopter MentalityPOWER1.35
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Coretta Scott King
CountryShare
United States80.9%
United Kingdom3.1%
Germany2.2%

See Coretta Scott King audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Coretta Scott King have in United States?

Coretta Scott King has an estimated audience of 863,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Coretta Scott King fans?

52.4% of Coretta Scott King fans are female, 47.6% are male, with an average age of 39.9 years.

Which brands do Coretta Scott King fans like most?

Coretta Scott King fans show strongest brand affinity for Mackenzie Foy (20×), Elsword (20×), and Whataburger (1.83×) over the country average.

Where do Coretta Scott King fans live in United States?

Coretta Scott King fans in United States are most concentrated in California (reach 76,966), Texas (reach 76,287), and Georgia (reach 71,222). These three regions account for the largest share of the active audience.

What other brands do Coretta Scott King fans also like?

Beyond Coretta Scott King itself, the audience over-indexes on Elsword (20×), Whataburger (1.83×), Penn & Teller (8.64×), and Natural rubber (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coretta Scott King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.