Rascasse Audience Intelligence

Coretta Scott King Audience in United States

A data profile of the people who buy, follow and care about Coretta Scott King in United States — modelled from more than twelve digital signal sources. Coretta Scott King has an estimated audience of 883,085 people in United States.

#69among Author in United States#5848among Person in United States#1517in Politics & Society

The average Coretta Scott King fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Nobel Peace Prize, Ronaldinho, Sustainable energy, with strongest over-indexing on Nobel Peace Prize (34.66× the country average).

Demographically, the Coretta Scott King audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coretta Scott King fan in United States is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Nobel Peace Prize.

Category: Politics & Society · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coretta Scott King profile in United States.

Audience size
883K
in United States
Gender
52.4%♀
47.6% male
Age
39.9
average years
Country rank
#25717
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coretta Scott King fans

52.4% are female, 47.6% are male, average age 39.9.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Coretta Scott King audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.9
Estimated audience size883,085
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Coretta Scott King audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

81.2%

of the worldwide Coretta Scott King audience comes from United States.

Worldwide audience distribution share by country for Coretta Scott King
CountryShare
United States81.2%
United Kingdom2.9%
Germany2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coretta Scott King audience in United States is strongest.

Fig. 05

Top regions by affinity

Coretta Scott King fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K2.71×
02Georgia~70K2.61×
03Mississippi~20K2.14×
04Louisiana~20K1.65×
05Maryland~20K1.60×
06Washington, District of Columbia~4K1.57×
07South Carolina~20K1.56×
08North Carolina~40K1.42×
09Delaware~3K1.40×
10Illinois~40K1.26×
11Tennessee~20K1.24×
12Arkansas~9K1.23×
13Virginia~30K1.22×
14New Jersey~30K1.18×
15Michigan~30K1.13×
16Ohio~30K1.10×
17New York~50K1.07×
18Pennsylvania~30K1.07×
19Missouri~10K1.04×
20Florida~60K1.01×
21Indiana~20K1.01×
22Texas~70K1.00×
23Connecticut~9K1.00×
24Massachusetts~20K0.99×
25Kentucky~10K0.94×
26Oklahoma~9K0.89×
27Rhode Island~2K0.88×
28California~80K0.84×
29Kansas~6K0.83×
30Wisconsin~10K0.82×
31Nevada~7K0.79×
32Arizona~10K0.77×
33Washington~10K0.77×
34Minnesota~9K0.77×
35Iowa~5K0.77×
36Nebraska~3K0.77×
37Alaska~1K0.75×
38Vermont~1K0.75×
39North Dakota~1K0.74×
40West Virginia~3K0.72×
41South Dakota~1K0.72×
42New Hampshire~2K0.67×
43Maine~2K0.67×
44Oregon~7K0.66×
45Montana~2K0.66×
46New Mexico~3K0.65×
47Hawaii~2K0.62×
48Colorado~8K0.60×
49Utah~4K0.58×
50Idaho~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Coretta Scott King, United States
0.58×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coretta Scott King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coretta Scott King audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society34.66×
02S.S. LazioSports20.00×
03Hamburger SVSports20.00×
04Southampton F.C.Sports19.88×
05RonaldinhoSports18.62×
06Leicester City F.C.Sports14.49×
07Crystal Palace F.C.Sports14.11×
08Borussia DortmundSports10.32×
09Sustainable energyHome & Garden5.92×
10Renewable energyBusiness & Career4.64×
11FedExBusiness & Career3.96×
12QVCMovies & TV3.31×
13Pizza HutFood & Beverages2.73×
14Discount storesShopping2.57×
15SubwayFood & Beverages2.38×
16TMZInternet & Social Media2.35×
17TV talkshowsMovies & TV2.30×
18Mortgage loansBusiness & Career2.25×
19Domino's PizzaFood & Beverages2.14×
20McDonald'sFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coretta Scott King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coretta Scott King audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.13×
Convenience OrientationPREMIUM1.99×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coretta Scott King audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Pet OwnershipJOY0.73×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coretta Scott King have in United States?

Coretta Scott King has an estimated audience of 883,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coretta Scott King fans?

52.4% of Coretta Scott King fans are female, 47.6% are male, with an average age of 39.9 years.

03

Which brands do Coretta Scott King fans like most?

Coretta Scott King fans show strongest brand affinity for Nobel Peace Prize (34.66×), Ronaldinho (18.62×), and Sustainable energy (5.92×) over the country average.

04

Where do Coretta Scott King fans live in United States?

Coretta Scott King fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Georgia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Coretta Scott King fans also like?

Beyond Coretta Scott King itself, the audience over-indexes on Ronaldinho (18.62×), Sustainable energy (5.92×), Renewable energy (4.64×), and FedEx (3.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coretta Scott King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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