Development studies Audience in United States

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Development studies has an estimated audience of 848,983 people in United States. 62.5% are female, 37.5% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Civil service, Philanthropy, Nobel Peace Prize, Recovery approach, MSN.

The average Development studies fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Civil service, Philanthropy, Nobel Peace Prize, with strongest over-indexing on Civil service (31.4× the country average). Demographically, the Development studies audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Development studies fans

Demographic split for Development studies audience in United States
MetricValue
Female62.5%
Male37.5%
Average age44.1
Estimated audience size848,983

Audience persona

The typical Development studies fan in United States is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Civil service.

Top regions in United States

Top regions ranked by reach for Development studies in United States
RegionReachAffinity
California37,5090.4×
New York26,6350.56×
Texas16,2260.22×
Florida9,9080.17×
Mississippi9,5421.36×
Illinois9,0020.32×
Massachusetts8,8520.53×
Indiana8,4910.55×
Louisiana8,4840.77×
Arkansas8,4771.21×
Oklahoma8,2900.88×
Kentucky8,1580.77×
Pennsylvania7,9980.28×
Alabama7,8970.67×
West Virginia7,8771.99×
Maryland7,6420.52×
New Jersey7,6230.35×
Tennessee7,5230.44×
South Carolina7,4690.58×
Kansas7,2761.09×
Idaho7,2741.71×
Missouri7,0480.52×
Hawaii6,9491.9×
Iowa6,9070.99×
North Carolina6,7670.26×
Ohio6,7400.26×
Washington6,7210.39×
Georgia6,7120.26×
Michigan6,7090.3×
Wisconsin6,6740.52×
Virginia6,6560.32×
North Dakota6,5863.78×
New Hampshire6,4901.94×
Minnesota6,4590.53×
Arizona6,4270.37×
Nebraska6,3561.49×
Connecticut6,3460.75×
New Mexico6,3221.48×
Nevada6,3020.77×
Rhode Island6,2672.32×
Maine6,2632.06×
Oregon6,2210.64×
Utah6,1840.81×
Vermont6,1644.14×
Colorado5,7450.43×
Delaware5,6132.4×
Washington, District of Columbia5,0661.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Development studies audience
BrandAffinityCategory
Civil service31.4×Politics & Society
Philanthropy12.4×Arts & Culture
Nobel Peace Prize25.82×Politics & Society
Recovery approach12.43×Health
MSN3.9×News
Child development5.77×Business & Career
Charitable organization3.99×Politics & Society
Staples (Canada)3.33×Business & Career
Deion Sanders6.22×Sports
Planet Fitness2.34×Sports
Happiness1.89×Health
Family1.52×Kids & Family
Alaska Airlines4.24×Travel & Leisure
Jean Paul Gaultier9.69×Fashion & Accessoires
University2.43×Business & Career
Great Clips3.02×Beauty & Wellness
Diaper bag3.23×Kids & Family
Google Flights2.67×Travel & Leisure
Hobby Lobby1.81×Home & Garden
Spas1.74×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Development studies audience
TraitClusterScore
Community OrientationOPEN3.02
ExtroversionTHRILL1.92
MindfulnessBALANCE1.71
LGBTQ+ IdentityOPEN1.67
Family OrientationCONSERVATISM1.52
IndividualismJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Development studies
CountryShare
India30.7%
Mexico13.3%
United States13.2%

See Development studies audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Development studies have in United States?

Development studies has an estimated audience of 848,983 people in United States, concentrated in California and New York.

What is the gender split and age of Development studies fans?

62.5% of Development studies fans are female, 37.5% are male, with an average age of 44.1 years.

Which brands do Development studies fans like most?

Development studies fans show strongest brand affinity for Civil service (31.4×), Philanthropy (12.4×), and Nobel Peace Prize (25.82×) over the country average.

Where do Development studies fans live in United States?

Development studies fans in United States are most concentrated in California (reach 37,509), New York (reach 26,635), and Texas (reach 16,226). These three regions account for the largest share of the active audience.

What other brands do Development studies fans also like?

Beyond Development studies itself, the audience over-indexes on Philanthropy (12.4×), Nobel Peace Prize (25.82×), Recovery approach (12.43×), and MSN (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Development studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.