Peer mentoring Audience in Germany
Peer mentoring has an estimated audience of 489,234 people in Germany. 57.6% are female, 42.4% are male, average age 47.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Love Actually, Small Business Administration, Same-sex marriage, Anne Hathaway, Scotland national football team.
The average Peer mentoring fan in Germany is 47.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Love Actually, Small Business Administration, Same-sex marriage, with strongest over-indexing on Love Actually (20.03× the country average). Demographically, the Peer mentoring audience skews more female with an average age of 47.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Peer mentoring fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 47.8 |
| Estimated audience size | 489,234 |
Audience persona
The typical Peer mentoring fan in Germany is more female, around 47.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,283 | 0.62× |
| Baden-Württemberg | 35,533 | 0.53× |
| Bayern | 27,623 | 0.35× |
| Hessen | 20,342 | 0.55× |
| Niedersachsen | 18,934 | 0.4× |
| Sachsen-Anhalt | 15,840 | 1.25× |
| Berlin | 15,625 | 0.71× |
| Thüringen | 15,568 | 1.25× |
| Sachsen | 14,985 | 0.62× |
| Rheinland-Pfalz | 14,466 | 0.59× |
| Brandenburg | 14,014 | 0.92× |
| Saarland | 13,429 | 2.24× |
| Mecklenburg-Vorpommern | 13,298 | 1.42× |
| Bremen | 12,973 | 3.1× |
| Schleswig-Holstein | 12,389 | 0.71× |
| Hamburg | 8,153 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 20.03× | Movies & TV |
| Small Business Administration | 23.45× | Business & Career |
| Same-sex marriage | 25.51× | Kids & Family |
| Anne Hathaway | 11.15× | Movies & TV |
| Scotland national football team | 22.12× | Sports |
| Borussia Dortmund | 2.48× | Sports |
| Open water swimming | 26.01× | Sports |
| Primeira Liga | 20× | Sports |
| Sustainable consumption | 13.4× | Food & Beverages |
| Croatia national football team | 17.65× | Sports |
| SpVgg Greuther Fürth | 12.63× | Sports |
| 2. Bundesliga | 3.63× | Sports |
| Poland national football team | 16.91× | Sports |
| Home Alone | 20.17× | Movies & TV |
| RB Leipzig | 4.52× | Sports |
| La Gazzetta dello Sport | 15.31× | Sports |
| Tottenham Hotspur F.C. | 6.55× | Sports |
| Telegram | 5.08× | Internet & Social Media |
| Ligue 1 | 6.48× | Sports |
| Spiegel Online | 2.6× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.36 |
| Early Adopter Mentality | POWER | 2 |
| Sustainability | BALANCE | 1.71 |
| Career Orientation | POWER | 1.45 |
| Sports Activity | POWER | 1.34 |
| Spirituality | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.3% |
| United States | 26.5% |
| Japan | 3.9% |
See Peer mentoring audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Peer mentoring have in Germany?
Peer mentoring has an estimated audience of 489,234 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peer mentoring fans?
57.6% of Peer mentoring fans are female, 42.4% are male, with an average age of 47.8 years.
Which brands do Peer mentoring fans like most?
Peer mentoring fans show strongest brand affinity for Love Actually (20.03×), Small Business Administration (23.45×), and Same-sex marriage (25.51×) over the country average.
Where do Peer mentoring fans live in Germany?
Peer mentoring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,283), Baden-Württemberg (reach 35,533), and Bayern (reach 27,623). These three regions account for the largest share of the active audience.
What other brands do Peer mentoring fans also like?
Beyond Peer mentoring itself, the audience over-indexes on Small Business Administration (23.45×), Same-sex marriage (25.51×), Anne Hathaway (11.15×), and Scotland national football team (22.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peer mentoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.