Rascasse Audience Intelligence

Social policy Audience in United States

A data profile of the people who buy, follow and care about Social policy in United States — modelled from more than twelve digital signal sources. Social policy has an estimated audience of 1,603,558 people in United States.

#302among Field of study in United States#7052among Topic in United States#1048in Politics & Society

The average Social policy fan in United States is 47.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Political science, The Matrix (franchise), malwarebytes, with strongest over-indexing on Political science (8.64× the country average).

Demographically, the Social policy audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social policy fan in United States is balanced, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Political science.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social policy profile in United States.

Audience size
1.6M
in United States
Gender
45.0%♀
55.0% male
Age
47.3
average years
Country rank
#16884
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social policy fans

45.0% are female, 55.0% are male, average age 47.3.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Social policy audience in United States
MetricValue
Female45.0%
Male55.0%
Average age47.3
Estimated audience size1,603,558
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Social policy audience in United States
Age bracketShare%
16-199%
20-2910%
30-3915%
40-4920%
50+46%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Social policy audience comes from United States.

Worldwide audience distribution share by country for Social policy
CountryShare
United States23.4%
Brazil14.1%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social policy audience in United States is strongest.

Fig. 05

Top regions by affinity

Social policy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.85×
02Alaska~4K1.16×
03Vermont~3K1.16×
04Virginia~40K1.15×
05Maryland~30K1.13×
06North Dakota~4K1.10×
07Massachusetts~30K1.08×
08Rhode Island~5K1.07×
09South Dakota~4K1.06×
10Delaware~5K1.05×
11Montana~5K1.04×
12New York~90K1.02×
13North Carolina~50K1.01×
14Utah~10K1.00×
15West Virginia~8K1.00×
16Hawaii~7K1.00×
17Maine~6K0.99×
18Idaho~8K0.98×
19New Hampshire~6K0.98×
20Pennsylvania~50K0.97×
21Illinois~50K0.97×
22Nebraska~8K0.97×
23Arizona~30K0.96×
24New Mexico~8K0.96×
25California~200K0.95×
26South Carolina~20K0.95×
27Connecticut~20K0.95×
28Louisiana~20K0.94×
29Kentucky~20K0.94×
30Arkansas~10K0.94×
31Mississippi~10K0.94×
32Missouri~20K0.93×
33Iowa~10K0.93×
34Kansas~10K0.93×
35Michigan~40K0.92×
36New Jersey~40K0.92×
37Indiana~30K0.91×
38Minnesota~20K0.91×
39Oregon~20K0.91×
40Washington~30K0.89×
41Colorado~20K0.88×
42Alabama~20K0.88×
43Oklahoma~20K0.88×
44Nevada~10K0.88×
45Wisconsin~20K0.87×
46Texas~100K0.85×
47Tennessee~30K0.85×
48Ohio~40K0.82×
49Georgia~40K0.82×
50Florida~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Social policy, United States
0.72×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social policy audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics19.27×
02Internet activismInternet & Social Media19.27×
03The Matrix (franchise)Movies & TV18.67×
04International educationBusiness & Career11.67×
05RT (TV network)Movies & TV9.50×
06Political scienceBusiness & Career8.64×
07Chat roomInternet & Social Media7.40×
08Berlin WallTravel & Leisure7.14×
09Civil servicePolitics & Society6.79×
10PoliticoPolitics & Society6.01×
11Web serverTechnology & Electronics5.25×
12Drudge ReportSports5.18×
13Anne HathawayMovies & TV4.29×
14PhilanthropyArts & Culture4.07×
15New York PostNews3.84×
16Master of Business AdministrationBusiness & Career3.66×
17DemocracyPolitics & Society3.40×
18Google DriveTechnology & Electronics2.48×
19MSNNews2.18×
20Chick-fil-AFood & Beverages1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social policy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.01×
Urban LifestyleOPEN1.83×
IndividualismJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social policy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
CreativityOPEN0.84×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social policy have in United States?

Social policy has an estimated audience of 1,603,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social policy fans?

45.0% of Social policy fans are female, 55.0% are male, with an average age of 47.3 years.

03

Which brands do Social policy fans like most?

Social policy fans show strongest brand affinity for Political science (8.64×), The Matrix (franchise) (18.67×), and malwarebytes (19.27×) over the country average.

04

Where do Social policy fans live in United States?

Social policy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Social policy fans also like?

Beyond Social policy itself, the audience over-indexes on The Matrix (franchise) (18.67×), malwarebytes (19.27×), Chat room (7.4×), and Drudge Report (5.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Social policy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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