Social policy Audience in United States

Social policy has an estimated audience of 1,603,558 people in United States. 45.0% are female, 55.0% are male, average age 47.3. Top regions: California, Texas, New York. Top brand affinities: Queens College, City University of New York, Urban Outfitters, Israel, Jaws, Jeep Wagoneer.
The average Social policy fan in United States is 47.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Queens College, City University of New York, Urban Outfitters, Israel, with strongest over-indexing on Queens College, City University of New York (19.27× the country average). Demographically, the Social policy audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Social policy fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 47.3 |
| Estimated audience size | 1,603,558 |
Audience persona
The typical Social policy fan in United States is balanced, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 175,069 | 0.99× |
| Texas | 112,538 | 0.82× |
| New York | 101,422 | 1.13× |
| Florida | 72,795 | 0.67× |
| Pennsylvania | 52,385 | 0.97× |
| Illinois | 52,181 | 0.98× |
| North Carolina | 50,248 | 1.04× |
| Virginia | 42,894 | 1.1× |
| New Jersey | 39,479 | 0.97× |
| Michigan | 38,322 | 0.91× |
| Massachusetts | 37,453 | 1.19× |
| Georgia | 37,061 | 0.75× |
| Ohio | 34,646 | 0.7× |
| Maryland | 31,427 | 1.14× |
| Washington | 25,592 | 0.8× |
| Indiana | 25,403 | 0.87× |
| Missouri | 24,155 | 0.93× |
| Arizona | 24,065 | 0.73× |
| Tennessee | 22,918 | 0.71× |
| Colorado | 21,510 | 0.85× |
| South Carolina | 20,384 | 0.84× |
| Minnesota | 19,299 | 0.84× |
| Kentucky | 18,640 | 0.93× |
| Louisiana | 17,768 | 0.86× |
| Alabama | 16,539 | 0.74× |
| Wisconsin | 15,671 | 0.65× |
| Connecticut | 14,901 | 0.93× |
| Oregon | 14,609 | 0.79× |
| Washington, District of Columbia | 14,402 | 2.99× |
| Utah | 12,559 | 0.87× |
| Arkansas | 10,759 | 0.81× |
| Mississippi | 10,294 | 0.78× |
| Iowa | 10,082 | 0.76× |
| Oklahoma | 9,470 | 0.53× |
| Nevada | 9,199 | 0.59× |
| Nebraska | 8,067 | 1× |
| West Virginia | 7,499 | 1× |
| Kansas | 7,388 | 0.58× |
| Idaho | 7,386 | 0.92× |
| New Mexico | 6,420 | 0.8× |
| Rhode Island | 6,364 | 1.25× |
| Alaska | 5,986 | 1.75× |
| New Hampshire | 5,767 | 0.91× |
| Hawaii | 5,292 | 0.77× |
| Wyoming | 5,257 | 2.21× |
| Montana | 5,219 | 1.17× |
| South Dakota | 5,151 | 1.39× |
| North Dakota | 5,015 | 1.52× |
| Maine | 4,770 | 0.83× |
| Vermont | 4,694 | 1.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 19.27× | Business & Career |
| Urban Outfitters | 3.78× | Shopping |
| Israel | 3.91× | Travel & Leisure |
| Jaws | 9.28× | Movies & TV |
| Jeep Wagoneer | 9.23× | Cars & Mobility |
| Nationality | 2× | Politics & Society |
| Urban horticulture | 2.51× | Home & Garden |
| 3D printing | 1.74× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.22× | Sports |
| JamBase | 6.86× | Music & Radio |
| Jesse Plemons | 2.04× | Movies & TV |
| Jezebel (film) | 3.75× | Movies & TV |
| Defenders of Wildlife | 15.1× | Pets & Animals |
| Home staging | 2.78× | Home & Garden |
| TeachHUB | 2.07× | Business & Career |
| UK garage | 2.68× | Music & Radio |
| Sinaloa | 1.73× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
| edureka | 16.88× | Business & Career |
| Emigrate (band) | 4.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.22 |
| Urban Lifestyle | OPEN | 1.75 |
| Need for Security | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.58 |
| Community Orientation | OPEN | 1.57 |
| Individualism | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 14.1% |
| India | 8.0% |
See Social policy audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Social policy have in United States?
Social policy has an estimated audience of 1,603,558 people in United States, concentrated in California and Texas.
What is the gender split and age of Social policy fans?
45.0% of Social policy fans are female, 55.0% are male, with an average age of 47.3 years.
Which brands do Social policy fans like most?
Social policy fans show strongest brand affinity for Queens College, City University of New York (19.27×), Urban Outfitters (3.78×), and Israel (3.91×) over the country average.
Where do Social policy fans live in United States?
Social policy fans in United States are most concentrated in California (reach 175,069), Texas (reach 112,538), and New York (reach 101,422). These three regions account for the largest share of the active audience.
What other brands do Social policy fans also like?
Beyond Social policy itself, the audience over-indexes on Urban Outfitters (3.78×), Israel (3.91×), Jaws (9.28×), and Jeep Wagoneer (9.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Social policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.