Social policy Audience in United States

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Social policy has an estimated audience of 1,603,558 people in United States. 45.0% are female, 55.0% are male, average age 47.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, MSN, Microblogging, Singer-songwriter.

The average Social policy fan in United States is 47.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, MSN, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Social policy audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Social policy fans

Demographic split for Social policy audience in United States
MetricValue
Female45.0%
Male55.0%
Average age47.3
Estimated audience size1,603,558

Audience persona

The typical Social policy fan in United States is balanced, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Social policy in United States
RegionReachAffinity
California175,0690.99×
Texas112,5380.82×
New York101,4221.13×
Florida72,7950.67×
Pennsylvania52,3850.97×
Illinois52,1810.98×
North Carolina50,2481.04×
Virginia42,8941.1×
New Jersey39,4790.97×
Michigan38,3220.91×
Massachusetts37,4531.19×
Georgia37,0610.75×
Ohio34,6460.7×
Maryland31,4271.14×
Washington25,5920.8×
Indiana25,4030.87×
Missouri24,1550.93×
Arizona24,0650.73×
Tennessee22,9180.71×
Colorado21,5100.85×
South Carolina20,3840.84×
Minnesota19,2990.84×
Kentucky18,6400.93×
Louisiana17,7680.86×
Alabama16,5390.74×
Wisconsin15,6710.65×
Connecticut14,9010.93×
Oregon14,6090.79×
Washington, District of Columbia14,4022.99×
Utah12,5590.87×
Arkansas10,7590.81×
Mississippi10,2940.78×
Iowa10,0820.76×
Oklahoma9,4700.53×
Nevada9,1990.59×
Nebraska8,0671×
West Virginia7,4991×
Kansas7,3880.58×
Idaho7,3860.92×
New Mexico6,4200.8×
Rhode Island6,3641.25×
Alaska5,9861.75×
New Hampshire5,7670.91×
Hawaii5,2920.77×
Wyoming5,2572.21×
Montana5,2191.17×
South Dakota5,1511.39×
North Dakota5,0151.52×
Maine4,7700.83×
Vermont4,6941.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social policy audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
MSN6.14×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Political science8.74×Business & Career
Income tax13.19×Business & Career
Chuck Norris5.58×Movies & TV
The Matrix (franchise)15.1×Movies & TV
Staples (Canada)4.32×Business & Career
Chat room8.34×Internet & Social Media
malwarebytes19.27×Technology & Electronics
Lebanon9.23×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Czech Republic10.96×Travel & Leisure
Federal Bureau of Investigation8.58×Politics & Society
Drudge Report5.1×Sports
Tibet10.57×Travel & Leisure
Evangeline Lilly13.23×Movies & TV
Philanthropy3.83×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social policy audience
TraitClusterScore
PatriotismCONSERVATISM3.22
Urban LifestyleOPEN1.75
Need for SecurityCONSERVATISM1.6
Risk AppetiteTHRILL1.58
Community OrientationOPEN1.57
IndividualismJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Social policy
CountryShare
United States23.4%
Brazil14.1%
India8.0%

See Social policy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Social policy have in United States?

Social policy has an estimated audience of 1,603,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Social policy fans?

45.0% of Social policy fans are female, 55.0% are male, with an average age of 47.3 years.

Which brands do Social policy fans like most?

Social policy fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and MSN (6.14×) over the country average.

Where do Social policy fans live in United States?

Social policy fans in United States are most concentrated in California (reach 175,069), Texas (reach 112,538), and New York (reach 101,422). These three regions account for the largest share of the active audience.

What other brands do Social policy fans also like?

Beyond Social policy itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), MSN (6.14×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.