Speed limit Audience in Germany
Speed limit has an estimated audience of 498,618 people in Germany. 21.1% are female, 78.9% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Creed (band), Rhianna (singer), Borussia Dortmund, Collision avoidance system, Test Drive (series).
The average Speed limit fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Creed (band), Rhianna (singer), Borussia Dortmund, with strongest over-indexing on Creed (band) (77.45× the country average). Demographically, the Speed limit audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Speed limit fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 45.0 |
| Estimated audience size | 498,618 |
Audience persona
The typical Speed limit fan in Germany is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Creed (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,419 | 0.93× |
| Bayern | 66,655 | 0.83× |
| Baden-Württemberg | 59,242 | 0.87× |
| Hessen | 47,242 | 1.24× |
| Niedersachsen | 44,166 | 0.91× |
| Sachsen | 35,602 | 1.46× |
| Rheinland-Pfalz | 28,257 | 1.13× |
| Thüringen | 22,017 | 1.73× |
| Sachsen-Anhalt | 17,374 | 1.34× |
| Schleswig-Holstein | 16,207 | 0.91× |
| Brandenburg | 14,492 | 0.94× |
| Berlin | 13,090 | 0.59× |
| Hamburg | 9,152 | 0.81× |
| Mecklenburg-Vorpommern | 9,051 | 0.95× |
| Saarland | 3,856 | 0.63× |
| Bremen | 3,096 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creed (band) | 77.45× | Music & Radio |
| Rhianna (singer) | 20× | Music & Radio |
| Borussia Dortmund | 2.72× | Sports |
| Collision avoidance system | 39.67× | Cars & Mobility |
| Test Drive (series) | 12.95× | Cars & Mobility |
| Tropicana | 51× | Food & Beverages |
| Blitzer.de | 22.94× | Cars & Mobility |
| Dave Batista | 12.39× | Movies & TV |
| Deutsche Bahn | 2.61× | Cars & Mobility |
| EBay | 2.46× | Shopping |
| Road transport | 7.9× | Cars & Mobility |
| Soccer | 2.12× | Sports |
| Sportschau | 2.79× | Sports |
| Transfermarkt | 2.85× | Sports |
| Eintracht Frankfurt | 2.57× | Sports |
| Aral AG | 2.44× | Cars & Mobility |
| SUVs | 2.78× | Cars & Mobility |
| Avengers (band) | 10.22× | Music & Radio |
| Bild | 1.85× | News |
| Shopping | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.25 |
| Need for Security | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.28 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 21.9% |
| United Kingdom | 6.8% |
See Speed limit audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Speed limit have in Germany?
Speed limit has an estimated audience of 498,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Speed limit fans?
21.1% of Speed limit fans are female, 78.9% are male, with an average age of 45.0 years.
Which brands do Speed limit fans like most?
Speed limit fans show strongest brand affinity for Creed (band) (77.45×), Rhianna (singer) (20×), and Borussia Dortmund (2.72×) over the country average.
Where do Speed limit fans live in Germany?
Speed limit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,419), Bayern (reach 66,655), and Baden-Württemberg (reach 59,242). These three regions account for the largest share of the active audience.
What other brands do Speed limit fans also like?
Beyond Speed limit itself, the audience over-indexes on Rhianna (singer) (20×), Borussia Dortmund (2.72×), Collision avoidance system (39.67×), and Test Drive (series) (12.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Speed limit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.