Rascasse Audience Intelligence

Redbook Audience in United States

A data profile of the people who buy, follow and care about Redbook in United States — modelled from more than twelve digital signal sources. Redbook has an estimated audience of 2,024,772 people in United States.

#433among Website / Newspaper / Magazine in United States#625in Fashion & Accessoires

The average Redbook fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include 2. Bundesliga, Pippa Middleton, Sam Elliott, with strongest over-indexing on 2. Bundesliga (36.18× the country average).

Demographically, the Redbook audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Redbook fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for 2. Bundesliga.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Redbook profile in United States.

Audience size
2M
in United States
Gender
72.8%♀
27.2% male
Age
44.2
average years
Country rank
#14096
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Redbook

72.8% are female, 27.2% are male, average age 44.2.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Redbook audience in United States
MetricValue
Female72.8%
Male27.2%
Average age44.2
Estimated audience size2,024,772
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Redbook audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4923%
50+32%
Fig. 04

Worldwide distribution

57.8%

of the worldwide Redbook audience comes from United States.

Worldwide audience distribution share by country for Redbook
CountryShare
United States57.8%
Australia13.2%
China9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Redbook audience in United States is strongest.

Fig. 05

Top regions by affinity

Redbook fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.92×
02California~400K1.73×
03Wisconsin~40K1.29×
04New York~100K1.26×
05Massachusetts~50K1.22×
06Washington~50K1.19×
07Oregon~30K1.18×
08West Virginia~10K1.13×
09Nevada~20K1.08×
10Hawaii~9K1.08×
11North Dakota~4K1.07×
12Kentucky~30K1.04×
13Utah~20K1.03×
14Pennsylvania~70K1.02×
15Connecticut~20K1.02×
16Idaho~10K1.02×
17Nebraska~10K1.02×
18Montana~6K1.01×
19South Dakota~5K1.01×
20New Jersey~50K1.00×
21Colorado~30K0.99×
22New Mexico~10K0.98×
23Alaska~4K0.98×
24Virginia~50K0.97×
25Vermont~3K0.96×
26Illinois~60K0.95×
27Iowa~20K0.95×
28New Hampshire~8K0.95×
29Missouri~30K0.94×
30Rhode Island~6K0.94×
31Maryland~30K0.93×
32Arkansas~20K0.93×
33Ohio~60K0.92×
34Oklahoma~20K0.92×
35Maine~7K0.92×
36Kansas~10K0.91×
37Delaware~5K0.91×
38Minnesota~30K0.90×
39Louisiana~20K0.90×
40South Carolina~30K0.89×
41Georgia~60K0.88×
42Texas~200K0.87×
43Tennessee~40K0.87×
44Indiana~30K0.87×
45Michigan~50K0.86×
46Florida~100K0.85×
47Arizona~40K0.85×
48North Carolina~50K0.83×
49Mississippi~10K0.82×
50Alabama~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Redbook, United States
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Redbook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Redbook audience
#·InterestCategoryAffinity×
01Pippa MiddletonPolitics & Society44.13×
022. BundesligaSports36.18×
03Duck TapeHome & Garden28.82×
04Kensington PalaceTravel & Leisure20.52×
05Rumer WillisMovies & TV11.94×
06Sam ElliottMovies & TV6.85×
07Demi MooreMovies & TV6.49×
08MonarchyPolitics & Society5.57×
09Us WeeklyInternet & Social Media5.38×
10Robert RedfordMovies & TV4.84×
11Tabloid (newspaper format)Literature4.58×
12Diane KeatonMovies & TV3.28×
13Microwave ovenHome & Garden2.84×
14NostalgiaHome & Garden2.82×
15TMZInternet & Social Media2.43×
16GeneticsKids & Family2.34×
17IKEAHome & Garden2.01×
18HollywoodTravel & Leisure1.94×
19MSNNews1.85×
20Hobby LobbyHome & Garden1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Redbook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Redbook audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
TraditionCONSERVATISM1.35×
TravellingTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Redbook audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Risk AppetiteTHRILL0.93×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Redbook have in United States?

Redbook has an estimated audience of 2,024,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Redbook fans?

72.8% of Redbook fans are female, 27.2% are male, with an average age of 44.2 years.

03

Which brands do Redbook fans like most?

Redbook fans show strongest brand affinity for 2. Bundesliga (36.18×), Pippa Middleton (44.13×), and Sam Elliott (6.85×) over the country average.

04

Where do Redbook fans live in United States?

Redbook fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Redbook fans also like?

Beyond Redbook itself, the audience over-indexes on Pippa Middleton (44.13×), Sam Elliott (6.85×), Demi Moore (6.49×), and Robert Redford (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Redbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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