Redbook Audience in United States
Redbook has an estimated audience of 2,027,303 people in United States. 72.8% are female, 27.2% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Demi Moore, Diane Keaton, Billy Bob Thornton, Capital One, Bruce Willis.
The average Redbook fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Demi Moore, Diane Keaton, Billy Bob Thornton, with strongest over-indexing on Demi Moore (33.27× the country average). Demographically, the Redbook audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of Redbook fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 44.2 |
| Estimated audience size | 2,027,303 |
Audience persona
The typical Redbook fan in United States is more female, around 44.2 years old, with strong Creativity tendencies and a notable affinity for Demi Moore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 401,826 | 1.8× |
| Texas | 159,827 | 0.92× |
| New York | 151,480 | 1.34× |
| Florida | 120,258 | 0.88× |
| Pennsylvania | 70,114 | 1.03× |
| Illinois | 69,341 | 1.03× |
| Ohio | 58,277 | 0.93× |
| Georgia | 53,286 | 0.85× |
| Washington | 51,745 | 1.27× |
| New Jersey | 51,673 | 1× |
| North Carolina | 50,443 | 0.83× |
| Massachusetts | 50,148 | 1.26× |
| Virginia | 48,930 | 0.99× |
| Michigan | 47,511 | 0.9× |
| Wisconsin | 37,641 | 1.23× |
| Tennessee | 36,265 | 0.89× |
| Colorado | 34,471 | 1.08× |
| Indiana | 32,369 | 0.87× |
| Maryland | 32,203 | 0.92× |
| Arizona | 30,740 | 0.74× |
| Oregon | 30,299 | 1.3× |
| Missouri | 29,947 | 0.92× |
| Minnesota | 27,556 | 0.95× |
| South Carolina | 25,612 | 0.84× |
| Kentucky | 23,819 | 0.94× |
| Louisiana | 23,082 | 0.88× |
| Nevada | 21,843 | 1.11× |
| Oklahoma | 20,186 | 0.9× |
| Connecticut | 19,394 | 0.95× |
| Utah | 19,285 | 1.06× |
| Alabama | 16,777 | 0.59× |
| Iowa | 15,789 | 0.95× |
| Arkansas | 15,059 | 0.9× |
| Washington, District of Columbia | 14,500 | 2.38× |
| Kansas | 14,372 | 0.9× |
| Mississippi | 11,261 | 0.67× |
| Idaho | 10,212 | 1× |
| New Mexico | 10,054 | 0.99× |
| Nebraska | 9,949 | 0.98× |
| Hawaii | 9,928 | 1.14× |
| West Virginia | 9,493 | 1.01× |
| New Hampshire | 6,693 | 0.84× |
| Maine | 6,303 | 0.87× |
| Rhode Island | 5,762 | 0.89× |
| Montana | 5,448 | 0.97× |
| North Dakota | 4,500 | 1.08× |
| Delaware | 4,463 | 0.8× |
| South Dakota | 3,949 | 0.84× |
| Alaska | 3,613 | 0.83× |
| Vermont | 3,140 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Demi Moore | 33.27× | Movies & TV |
| Diane Keaton | 15.83× | Movies & TV |
| Billy Bob Thornton | 21.74× | Movies & TV |
| Capital One | 9.15× | Business & Career |
| Bruce Willis | 14.58× | Movies & TV |
| Audrey Hepburn | 27.26× | Movies & TV |
| Catherine Zeta-Jones | 21.19× | Movies & TV |
| Elizabeth Taylor | 20.57× | Movies & TV |
| Google News | 9.59× | News |
| Google Maps | 6.34× | Internet & Social Media |
| Patrick Swayze | 19.84× | Movies & TV |
| Sam Elliott | 15.35× | Movies & TV |
| Jennifer Garner | 18.11× | Movies & TV |
| Aaron Rodgers | 9.48× | Sports |
| Blake Lively | 14.06× | Movies & TV |
| Clint Eastwood | 13.04× | Movies & TV |
| James Dean | 24.68× | Movies & TV |
| Michael Douglas | 19.29× | Movies & TV |
| MSN | 5.51× | News |
| Jason Momoa | 12.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.23 |
| Extroversion | THRILL | 1.21 |
| Community Orientation | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.7% |
| Australia | 13.4% |
| China | 9.6% |
See Redbook audiences in other countries
More Fashion & Accessoires audiences in United States
Frequently asked questions
How many fans does Redbook have in United States?
Redbook has an estimated audience of 2,027,303 people in United States, concentrated in California and Texas.
What is the gender split and age of Redbook fans?
72.8% of Redbook fans are female, 27.2% are male, with an average age of 44.2 years.
Which brands do Redbook fans like most?
Redbook fans show strongest brand affinity for Demi Moore (33.27×), Diane Keaton (15.83×), and Billy Bob Thornton (21.74×) over the country average.
Where do Redbook fans live in United States?
Redbook fans in United States are most concentrated in California (reach 401,826), Texas (reach 159,827), and New York (reach 151,480). These three regions account for the largest share of the active audience.
What other brands do Redbook fans also like?
Beyond Redbook itself, the audience over-indexes on Diane Keaton (15.83×), Billy Bob Thornton (21.74×), Capital One (9.15×), and Bruce Willis (14.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Redbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.