Rascasse Audience Intelligence

Liverpool F.C. Fan Demographics in United States

Liverpool F.C. has an estimated audience of 9M people in United States.

#20among Soccer in United States
#86among teams in United States#335in Sports

The average Liverpool F.C. fan in United States is 32.3 years old, more male, and lives primarily in California.

By number of fans, Liverpool F.C. ranks #4 among the 20 Premier League teams in United States — 9.3× the group median.

Women make up 32.4% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 19 Premier League teams, Liverpool F.C. fans stand out for their interest in Football player, SlideShow (TV series) and WNBA.

In Q3/2026, search interest was −52.8% on the same quarter a year earlier; the median across the group was +7.0%.

Most fans live in California, New York, Florida.

Top affinities include Norwich City F.C., Pep Guardiola, Football player, with strongest over-indexing on Norwich City F.C. (33.48× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

The typical Liverpool F.C. fan in United States is more male, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for Norwich City F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9M
in United States
Gender
32.4%♀
67.6% male
Age
32.3
average years
Country rank
#4003
among all objects in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Liverpool F.C. fans

32.4% are female, 67.6% are male, average age 32.3.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Liverpool F.C. audience in United States
MetricValue
Female32.4%
Male67.6%
Average age32.3
Estimated audience size9M
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Liverpool F.C. audience in United States
Age bracketShare%
16-2440%
25-3424%
35-4416%
45-5412%
55+8%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Liverpool F.C. audience comes from United States.

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom17.8%
United States8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Liverpool F.C. fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.85×
02New York~900K1.74×
03New Jersey~400K1.72×
04Maryland~300K1.71×
05Virginia~400K1.67×
06Massachusetts~300K1.65×
07Rhode Island~40K1.48×
08Florida~900K1.47×
09Connecticut~100K1.43×
10Georgia~400K1.31×
11Washington~300K1.26×
12California~1.5M1.25×
13Illinois~400K1.22×
14Colorado~200K1.22×
15North Carolina~300K1.14×
16Vermont~20K1.11×
17Texas~700K1.10×
18Minnesota~200K1.09×
19Utah~100K1.09×
20Maine~40K1.05×
21Nevada~90K1.01×
22Delaware~30K1.00×
23Pennsylvania~300K0.98×
24Indiana~200K0.96×
25Nebraska~50K0.93×
26Oregon~100K0.91×
27Wisconsin~100K0.90×
28South Carolina~100K0.87×
29Iowa~70K0.87×
30Tennessee~200K0.86×
31Kansas~70K0.85×
32New Hampshire~30K0.84×
33Arizona~200K0.81×
34Kentucky~100K0.81×
35Missouri~100K0.80×
36Michigan~200K0.79×
37Ohio~200K0.77×
38Idaho~40K0.76×
39South Dakota~20K0.71×
40North Dakota~10K0.71×
41Alaska~10K0.71×
42Oklahoma~70K0.69×
43New Mexico~40K0.69×
44Louisiana~80K0.67×
45Montana~20K0.65×
46West Virginia~30K0.60×
47Hawaii~20K0.60×
48Alabama~80K0.58×
49Arkansas~50K0.58×
50Mississippi~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Liverpool F.C., United States
0.47×1.00×1.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Liverpool F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Norwich City F.C.Sports33.48×
02Pep GuardiolaSports16.52×
03Football playerBusiness & Career14.96×
04Los Angeles ChargersSports11.56×
05UEFA Champions LeagueSports8.02×
06Manchester City F.C.Sports7.93×
07Arsenal F.C.Sports7.38×
08NeymarSports7.33×
09Cristiano RonaldoSports7.18×
10Erling HaalandSports6.89×
11Manchester United F.C.Sports6.81×
12Premier LeagueSports6.75×
13SlideShow (TV series)Movie / TV Show / Series5.19×
14FIFA World CupSports4.45×
15FIFA World Cup 2026Sports3.91×
16FC BarcelonaSports3.90×
17Real Madrid Club de FútbolSports3.82×
18WNBASports3.41×
19NBASports1.69×
20BeautyBeauty & Wellness1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Liverpool F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
Early Adopter MentalityPOWER1.20×
Social Media UsageJOY0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Liverpool F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.50×
Convenience OrientationPREMIUM0.55×
Family OrientationCONSERVATISM0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

See Liverpool F.C. audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Liverpool F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/liverpool-fc-3899” · Methodology