Rascasse Audience Intelligence

Teaching English as a foreign language Audience in United States

A data profile of the people who buy, follow and care about Teaching English as a foreign language in United States — modelled from more than twelve digital signal sources. Teaching English as a foreign language has an estimated audience of 1,211,164 people in United States.

#8040among Topic in United States#1249in Politics & Society

The average Teaching English as a foreign language fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Google News, Duolingo, with strongest over-indexing on International education (59.33× the country average).

Demographically, the Teaching English as a foreign language audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Teaching English as a foreign language fan in United States is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teaching English as a foreign language profile in United States.

Audience size
1.2M
in United States
Gender
62.0%♀
38.0% male
Age
36.1
average years
Country rank
#20755
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Teaching English as a foreign language fans

62.0% are female, 38.0% are male, average age 36.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Teaching English as a foreign language audience in United States
MetricValue
Female62.0%
Male38.0%
Average age36.1
Estimated audience size1,211,164
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Teaching English as a foreign language audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Teaching English as a foreign language audience comes from United States.

Worldwide audience distribution share by country for Teaching English as a foreign language
CountryShare
Japan20.9%
China9.9%
South Korea8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teaching English as a foreign language audience in United States is strongest.

Fig. 05

Top regions by affinity

Teaching English as a foreign language fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.47×
02Vermont~3K1.39×
03North Dakota~3K1.28×
04South Dakota~4K1.26×
05Montana~4K1.19×
06Washington, District of Columbia~4K1.16×
07Rhode Island~4K1.15×
08Maine~5K1.13×
09Delaware~4K1.12×
10West Virginia~6K1.11×
11New Hampshire~5K1.08×
12Hawaii~6K1.07×
13Idaho~6K1.06×
14New Mexico~6K1.03×
15Nebraska~6K1.03×
16Mississippi~10K1.00×
17Arkansas~10K0.99×
18Kansas~9K0.97×
19Iowa~10K0.96×
20Oklahoma~10K0.94×
21Utah~10K0.93×
22Louisiana~10K0.92×
23Kentucky~10K0.92×
24Connecticut~10K0.92×
25Nevada~10K0.92×
26Alabama~20K0.91×
27South Carolina~20K0.90×
28Oregon~10K0.90×
29Missouri~20K0.89×
30Colorado~20K0.89×
31Wisconsin~20K0.88×
32Minnesota~20K0.88×
33Tennessee~20K0.87×
34Indiana~20K0.87×
35Maryland~20K0.86×
36Arizona~20K0.85×
37Washington~20K0.85×
38Massachusetts~20K0.85×
39Virginia~20K0.83×
40Georgia~30K0.82×
41Michigan~30K0.82×
42New Jersey~30K0.82×
43Ohio~30K0.80×
44North Carolina~30K0.80×
45New York~50K0.79×
46Pennsylvania~30K0.79×
47Illinois~30K0.78×
48Florida~60K0.70×
49Texas~70K0.65×
50California~80K0.63×
Fig. 06

Affinity by region

Affinity by region — Teaching English as a foreign language, United States
0.63×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teaching English as a foreign language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teaching English as a foreign language audience
#·InterestCategoryAffinity×
01International educationBusiness & Career59.33×
02Cultural tourismTravel & Leisure29.44×
03Alianza LimaSports26.99×
04FC Schalke 04Sports20.00×
05Robert LewandowskiSports20.00×
06Leicester City F.C.Sports19.88×
07Beach soccerSports19.70×
08Google NewsNews19.47×
09DuolingoBusiness & Career18.91×
10Language schoolKids & Family14.21×
11CrowdsourcingBusiness & Career13.64×
12Language educationBusiness & Career13.25×
13Tigres UANLSports12.35×
14TelegramInternet & Social Media11.18×
15Cruz AzulSports8.02×
16Club AméricaSports7.94×
17Employment websiteBusiness & Career5.56×
18Career developmentBusiness & Career4.40×
19Discount storesShopping3.20×
20AirbnbTravel & Leisure3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teaching English as a foreign language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teaching English as a foreign language audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.56×
TravellingTHRILL2.03×
SustainabilityBALANCE1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teaching English as a foreign language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
ExtroversionTHRILL0.91×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Teaching English as a foreign language have in United States?

Teaching English as a foreign language has an estimated audience of 1,211,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Teaching English as a foreign language fans?

62.0% of Teaching English as a foreign language fans are female, 38.0% are male, with an average age of 36.1 years.

03

Which brands do Teaching English as a foreign language fans like most?

Teaching English as a foreign language fans show strongest brand affinity for International education (59.33×), Google News (19.47×), and Duolingo (18.91×) over the country average.

04

Where do Teaching English as a foreign language fans live in United States?

Teaching English as a foreign language fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Teaching English as a foreign language fans also like?

Beyond Teaching English as a foreign language itself, the audience over-indexes on Google News (19.47×), Duolingo (18.91×), Language education (13.25×), and Telegram (11.18×) compared to the United States average.

Appendix

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See Teaching English as a foreign language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Teaching English as a foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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