Teaching English as a foreign language Audience in Germany

Teaching English as a foreign language logo

Teaching English as a foreign language has an estimated audience of 366,933 people in Germany. 61.8% are female, 38.2% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Gil Ofarim, Optical Society, Product design, Kodi (software).

The average Teaching English as a foreign language fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Gil Ofarim, Optical Society, with strongest over-indexing on Chalkidiki (20× the country average). Demographically, the Teaching English as a foreign language audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Teaching English as a foreign language fans

Demographic split for Teaching English as a foreign language audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age32.2
Estimated audience size366,933

Audience persona

The typical Teaching English as a foreign language fan in Germany is more female, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Chalkidiki.

Top regions in Germany

Top regions ranked by reach for Teaching English as a foreign language in Germany
RegionReachAffinity
Nordrhein-Westfalen33,2180.41×
Bayern29,1390.49×
Baden-Württemberg28,2380.56×
Hessen19,2980.69×
Niedersachsen12,6390.35×
Thüringen12,5971.35×
Sachsen-Anhalt12,1761.28×
Berlin11,9020.73×
Rheinland-Pfalz11,7510.64×
Brandenburg9,8990.87×
Bremen9,8973.15×
Mecklenburg-Vorpommern9,8631.41×
Saarland9,5252.11×
Sachsen9,3360.52×
Schleswig-Holstein9,1890.7×
Hamburg6,0470.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Teaching English as a foreign language audience
BrandAffinityCategory
Chalkidiki20×Travel & Leisure
Gil Ofarim2.18×Music & Radio
Optical Society20×Politics & Society
Product design2.42×Business & Career
Kodi (software)3.66×Technology & Electronics
Stradivarius1.97×Shopping
Headhunters (film)5.53×Movies & TV
Necktie6.19×Fashion & Accessoires
Business English2.89×Business & Career
Urban horticulture1.77×Home & Garden
Volvo V604.56×Cars & Mobility
Christmas Gift1.59×Kids & Family
Ettifaq FC12.38×Sports
Handmade Gifts1.8×Kids & Family
Nurse educationKids & Family
Figure painting (hobby)3.17×Arts & Culture
Home Delivery2.04×Food & Beverages
Natural rubber1.65×Cars & Mobility
Cachorro1.99×Pets & Animals
Mae Hong Son Province8.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Teaching English as a foreign language audience
TraitClusterScore
Career OrientationPOWER1.98
SustainabilityBALANCE1.89
Early Adopter MentalityPOWER1.81
TraditionCONSERVATISM1.72
Quality AwarenessPREMIUM1.6
IndividualismJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Teaching English as a foreign language
CountryShare
Japan20.9%
China9.9%
South Korea8.3%

See Teaching English as a foreign language audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Teaching English as a foreign language have in Germany?

Teaching English as a foreign language has an estimated audience of 366,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Teaching English as a foreign language fans?

61.8% of Teaching English as a foreign language fans are female, 38.2% are male, with an average age of 32.2 years.

Which brands do Teaching English as a foreign language fans like most?

Teaching English as a foreign language fans show strongest brand affinity for Chalkidiki (20×), Gil Ofarim (2.18×), and Optical Society (20×) over the country average.

Where do Teaching English as a foreign language fans live in Germany?

Teaching English as a foreign language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 33,218), Bayern (reach 29,139), and Baden-Württemberg (reach 28,238). These three regions account for the largest share of the active audience.

What other brands do Teaching English as a foreign language fans also like?

Beyond Teaching English as a foreign language itself, the audience over-indexes on Gil Ofarim (2.18×), Optical Society (20×), Product design (2.42×), and Kodi (software) (3.66×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teaching English as a foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.