Teaching English as a foreign language Audience in Germany

Teaching English as a foreign language has an estimated audience of 366,933 people in Germany. 61.8% are female, 38.2% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Gil Ofarim, Optical Society, Product design, Kodi (software).
The average Teaching English as a foreign language fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Gil Ofarim, Optical Society, with strongest over-indexing on Chalkidiki (20× the country average). Demographically, the Teaching English as a foreign language audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Teaching English as a foreign language fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 32.2 |
| Estimated audience size | 366,933 |
Audience persona
The typical Teaching English as a foreign language fan in Germany is more female, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 33,218 | 0.41× |
| Bayern | 29,139 | 0.49× |
| Baden-Württemberg | 28,238 | 0.56× |
| Hessen | 19,298 | 0.69× |
| Niedersachsen | 12,639 | 0.35× |
| Thüringen | 12,597 | 1.35× |
| Sachsen-Anhalt | 12,176 | 1.28× |
| Berlin | 11,902 | 0.73× |
| Rheinland-Pfalz | 11,751 | 0.64× |
| Brandenburg | 9,899 | 0.87× |
| Bremen | 9,897 | 3.15× |
| Mecklenburg-Vorpommern | 9,863 | 1.41× |
| Saarland | 9,525 | 2.11× |
| Sachsen | 9,336 | 0.52× |
| Schleswig-Holstein | 9,189 | 0.7× |
| Hamburg | 6,047 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 20× | Travel & Leisure |
| Gil Ofarim | 2.18× | Music & Radio |
| Optical Society | 20× | Politics & Society |
| Product design | 2.42× | Business & Career |
| Kodi (software) | 3.66× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Headhunters (film) | 5.53× | Movies & TV |
| Necktie | 6.19× | Fashion & Accessoires |
| Business English | 2.89× | Business & Career |
| Urban horticulture | 1.77× | Home & Garden |
| Volvo V60 | 4.56× | Cars & Mobility |
| Christmas Gift | 1.59× | Kids & Family |
| Ettifaq FC | 12.38× | Sports |
| Handmade Gifts | 1.8× | Kids & Family |
| Nurse education | 2× | Kids & Family |
| Figure painting (hobby) | 3.17× | Arts & Culture |
| Home Delivery | 2.04× | Food & Beverages |
| Natural rubber | 1.65× | Cars & Mobility |
| Cachorro | 1.99× | Pets & Animals |
| Mae Hong Son Province | 8.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.98 |
| Sustainability | BALANCE | 1.89 |
| Early Adopter Mentality | POWER | 1.81 |
| Tradition | CONSERVATISM | 1.72 |
| Quality Awareness | PREMIUM | 1.6 |
| Individualism | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.9% |
| China | 9.9% |
| South Korea | 8.3% |
See Teaching English as a foreign language audiences in other countries
- Teaching English as a foreign language — United States
- Teaching English as a foreign language — United Kingdom
- Teaching English as a foreign language — France
- Teaching English as a foreign language — Italy
- Teaching English as a foreign language — Spain
- Teaching English as a foreign language — Brazil
- Teaching English as a foreign language — Japan
- Teaching English as a foreign language — South Korea
- Teaching English as a foreign language — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Teaching English as a foreign language have in Germany?
Teaching English as a foreign language has an estimated audience of 366,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Teaching English as a foreign language fans?
61.8% of Teaching English as a foreign language fans are female, 38.2% are male, with an average age of 32.2 years.
Which brands do Teaching English as a foreign language fans like most?
Teaching English as a foreign language fans show strongest brand affinity for Chalkidiki (20×), Gil Ofarim (2.18×), and Optical Society (20×) over the country average.
Where do Teaching English as a foreign language fans live in Germany?
Teaching English as a foreign language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 33,218), Bayern (reach 29,139), and Baden-Württemberg (reach 28,238). These three regions account for the largest share of the active audience.
What other brands do Teaching English as a foreign language fans also like?
Beyond Teaching English as a foreign language itself, the audience over-indexes on Gil Ofarim (2.18×), Optical Society (20×), Product design (2.42×), and Kodi (software) (3.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Teaching English as a foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.