Rascasse Audience Intelligence

Teaching English as a foreign language Audience in Germany

A data profile of the people who buy, follow and care about Teaching English as a foreign language in Germany — modelled from more than twelve digital signal sources. Teaching English as a foreign language has an estimated audience of 366,933 people in Germany.

#5542among Topic in Germany#732in Politics & Society

The average Teaching English as a foreign language fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robin Williams, Google News, Duolingo, with strongest over-indexing on Robin Williams (56.51× the country average).

Demographically, the Teaching English as a foreign language audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Teaching English as a foreign language fan in Germany is more female, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Robin Williams.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teaching English as a foreign language profile in Germany.

Audience size
367K
in Germany
Gender
61.8%♀
38.2% male
Age
32.2
average years
Country rank
#15011
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Teaching English as a foreign language fans

61.8% are female, 38.2% are male, average age 32.2.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Teaching English as a foreign language audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age32.2
Estimated audience size366,933
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Teaching English as a foreign language audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Teaching English as a foreign language audience comes from Germany.

Worldwide audience distribution share by country for Teaching English as a foreign language
CountryShare
Japan20.9%
China9.9%
South Korea8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teaching English as a foreign language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Teaching English as a foreign language fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.39×
02Saarland~5K1.20×
03Mecklenburg-Vorpommern~8K1.07×
04Thüringen~10K1.06×
05Sachsen-Anhalt~10K1.05×
06Brandenburg~10K0.98×
07Schleswig-Holstein~10K0.95×
08Hamburg~8K0.95×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.91×
11Berlin~10K0.91×
12Hessen~20K0.89×
13Niedersachsen~30K0.86×
14Baden-Württemberg~40K0.83×
15Bayern~50K0.79×
16Nordrhein-Westfalen~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Teaching English as a foreign language, Germany
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teaching English as a foreign language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teaching English as a foreign language audience
#·InterestCategoryAffinity×
01BBC Learning EnglishMovies & TV77.48×
02Robin WilliamsMovies & TV56.51×
03British CouncilPolitics & Society31.01×
04DuolingoBusiness & Career27.84×
05Google NewsNews23.51×
06Mikaela ShiffrinSports20.00×
07Kristen WiigMovies & TV20.00×
08Window blindHome & Garden18.46×
09TOEICBusiness & Career13.64×
10Matt DamonMovies & TV12.18×
11Office suppliesBusiness & Career12.07×
12Dua LipaMusic & Radio11.88×
13UdemyBusiness & Career11.40×
14Expert (company)Shopping8.11×
15Private schoolKids & Family7.33×
16NatureHome & Garden4.63×
17FamilyKids & Family4.24×
18EmailTechnology & Electronics3.81×
19VacationsTravel & Leisure3.63×
20GermanyTravel & Leisure2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teaching English as a foreign language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teaching English as a foreign language audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.20×
Career OrientationPOWER2.17×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teaching English as a foreign language audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
IndulgenceJOY0.62×
Pet OwnershipJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Teaching English as a foreign language have in Germany?

Teaching English as a foreign language has an estimated audience of 366,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Teaching English as a foreign language fans?

61.8% of Teaching English as a foreign language fans are female, 38.2% are male, with an average age of 32.2 years.

03

Which brands do Teaching English as a foreign language fans like most?

Teaching English as a foreign language fans show strongest brand affinity for Robin Williams (56.51×), Google News (23.51×), and Duolingo (27.84×) over the country average.

04

Where do Teaching English as a foreign language fans live in Germany?

Teaching English as a foreign language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Teaching English as a foreign language fans also like?

Beyond Teaching English as a foreign language itself, the audience over-indexes on Google News (23.51×), Duolingo (27.84×), BBC Learning English (77.48×), and Window blind (18.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Teaching English as a foreign language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teaching English as a foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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