MineCon Audience in United States

MineCon has an estimated audience of 266,613 people in United States. 33.7% are female, 66.3% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Minecraft: Story Mode, Lego Minecraft, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average MineCon fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minecraft: Story Mode, Lego Minecraft, Autism Awareness, with strongest over-indexing on Minecraft: Story Mode (175.63× the country average). Demographically, the MineCon audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Event

Demographics of MineCon fans

Demographic split for MineCon audience in United States
MetricValue
Female33.7%
Male66.3%
Average age30.3
Estimated audience size266,613

Audience persona

The typical MineCon fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minecraft: Story Mode.

Top regions in United States

Top regions ranked by reach for MineCon in United States
RegionReachAffinity
California36,4951.24×
Texas23,7141.03×
Florida18,8781.05×
New York11,7680.79×
Pennsylvania7,9420.88×
Illinois7,7380.87×
Ohio7,0650.86×
Georgia6,3900.78×
New Jersey6,1730.91×
Washington6,1091.14×
Michigan6,0630.87×
North Carolina6,0340.75×
Virginia5,9970.92×
Arizona4,7240.87×
Indiana4,5600.94×
Tennessee4,4420.83×
Massachusetts4,1240.79×
Maryland3,8310.84×
Wisconsin3,6190.9×
Colorado3,6000.86×
Missouri3,3970.79×
Minnesota3,3050.87×
Kentucky3,2440.97×
Oregon3,1491.03×
South Carolina2,7000.67×
Utah2,6831.12×
Connecticut2,6761×
Oklahoma2,5970.88×
Alabama2,3790.64×
Nevada2,2780.88×
Louisiana2,0450.59×
Kansas1,8410.88×
Arkansas1,8390.84×
Iowa1,7480.8×
Mississippi1,3800.63×
Idaho1,3150.98×
West Virginia1,2340.99×
Hawaii1,1721.02×
Alaska1,1371.99×
New Hampshire1,0170.97×
Montana9911.34×
New Mexico9900.74×
South Dakota9781.59×
North Dakota9521.74×
Wyoming9212.33×
Nebraska9190.69×
Rhode Island9061.07×
Maine9060.95×
Vermont8911.9×
Delaware8791.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MineCon audience
BrandAffinityCategory
Minecraft: Story Mode175.63×Games
Lego Minecraft125.09×Kids & Family
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Fortnite8.34×Games
Minecraft10×Games
Call of Duty8.59×Games
Income tax13.19×Business & Career
Counter-Strike: Global Offensive10.65×Games
World of Warcraft7.83×Games
League of Legends7.61×Games
Cyberpunk 207715.26×Games
Kia Sportage16.17×Cars & Mobility
Phineas and Ferb11.78×Movies & TV
FC Bayern Munich5.11×Sports
Superman1.98×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Anime and manga fandom4.39×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MineCon audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.87
Early Adopter MentalityPOWER1.89
MindfulnessBALANCE1.41
Pet OwnershipJOY1.11
TraditionCONSERVATISM1.06
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for MineCon
CountryShare
United States64.0%
United Kingdom8.1%
Brazil7.0%

See MineCon audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does MineCon have in United States?

MineCon has an estimated audience of 266,613 people in United States, concentrated in California and Texas.

What is the gender split and age of MineCon fans?

33.7% of MineCon fans are female, 66.3% are male, with an average age of 30.3 years.

Which brands do MineCon fans like most?

MineCon fans show strongest brand affinity for Minecraft: Story Mode (175.63×), Lego Minecraft (125.09×), and Autism Awareness (19.03×) over the country average.

Where do MineCon fans live in United States?

MineCon fans in United States are most concentrated in California (reach 36,495), Texas (reach 23,714), and Florida (reach 18,878). These three regions account for the largest share of the active audience.

What other brands do MineCon fans also like?

Beyond MineCon itself, the audience over-indexes on Lego Minecraft (125.09×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MineCon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.