Rascasse Audience Intelligence

Alvin and the Chipmunks: Chipwrecked Audience in United States

A data profile of the people who buy, follow and care about Alvin and the Chipmunks: Chipwrecked in United States — modelled from more than twelve digital signal sources. Alvin and the Chipmunks: Chipwrecked has an estimated audience of 460,823 people in United States.

The average Alvin and the Chipmunks: Chipwrecked fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mars Attacks!, Lego Batman, Elle Macpherson, with strongest over-indexing on Mars Attacks! (161.7× the country average).

Demographically, the Alvin and the Chipmunks: Chipwrecked audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alvin and the Chipmunks: Chipwrecked fan in United States is more male, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Mars Attacks!.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alvin and the Chipmunks: Chipwrecked profile in United States.

Audience size
461K
in United States
Gender
43.1%
56.9% male
Age
34.4
average years
Country rank
#38414
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alvin and the Chipmunks: Chipwrecked viewers

43.1% are female, 56.9% are male, average age 34.4.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Alvin and the Chipmunks: Chipwrecked audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.4
Estimated audience size460,823
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Alvin and the Chipmunks: Chipwrecked audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Alvin and the Chipmunks: Chipwrecked audience comes from United States.

Worldwide audience distribution share by country for Alvin and the Chipmunks: Chipwrecked
CountryShare
United States64.9%
United Kingdom10.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alvin and the Chipmunks: Chipwrecked audience in United States is strongest.

Fig. 05

Top regions by affinity

Alvin and the Chipmunks: Chipwrecked fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K1.30×
02Arkansas~6K1.29×
03Mississippi~5K1.28×
04West Virginia~3K1.21×
05New Mexico~3K1.20×
06Oklahoma~7K1.18×
07Alabama~8K1.16×
08Kentucky~8K1.16×
09Idaho~3K1.16×
10Texas~50K1.15×
11Iowa~5K1.14×
12Nebraska~3K1.14×
13Indiana~10K1.13×
14Utah~5K1.10×
15Georgia~20K1.09×
16Tennessee~10K1.09×
17Michigan~10K1.08×
18Ohio~20K1.06×
19North Dakota~1K1.06×
20South Carolina~8K1.05×
21Kansas~4K1.05×
22North Carolina~20K1.02×
23Missouri~9K1.02×
24South Dakota~1K1.02×
25Wisconsin~8K0.99×
26Delaware~1K0.99×
27California~60K0.98×
28Maryland~9K0.98×
29Pennsylvania~20K0.97×
30Alaska~1K0.97×
31Arizona~10K0.96×
32Minnesota~7K0.94×
33Montana~1K0.94×
34Illinois~20K0.93×
35Connecticut~5K0.93×
36Nevada~5K0.92×
37Virginia~10K0.90×
38Oregon~5K0.90×
39Florida~30K0.88×
40Hawaii~2K0.87×
41Rhode Island~1K0.87×
42Vermont<1K0.87×
43Maine~2K0.85×
44New Jersey~10K0.84×
45Colorado~7K0.83×
46New York~20K0.82×
47Washington~9K0.82×
48New Hampshire~2K0.78×
49Massachusetts~8K0.76×
50Washington, District of Columbia~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Alvin and the Chipmunks: Chipwrecked, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alvin and the Chipmunks: Chipwrecked audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks: Chipwrecked audience
#·InterestCategoryAffinity×
01Mars Attacks!Movies & TV161.70×
02Elle MacphersonFashion & Accessoires60.64×
03Lego BatmanKids & Family55.16×
04Lego Harry PotterMovies & TV45.77×
05Danny PhantomMovies & TV39.07×
06Santana (band)Music & Radio20.69×
07Sesame StreetKids & Family17.38×
08Baseball gloveSports15.52×
09Marvel Cinematic UniverseMovies & TV11.13×
10Candy Crush Soda SagaGames9.43×
11Houston Livestock Show and RodeoHome & Garden8.76×
12Horse showPets & Animals8.76×
13LizzoMusic & Radio7.07×
14David HarbourMovies & TV6.91×
15Horse racingSports5.60×
16ShrimpFood & Beverages5.32×
17CrunchyrollGames3.17×
18MLB.comSports2.92×
19High schoolBusiness & Career2.19×
20Anime conventionLiterature2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alvin and the Chipmunks: Chipwrecked audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Alvin and the Chipmunks: Chipwrecked audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Alvin and the Chipmunks: Chipwrecked audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.41×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Alvin and the Chipmunks: Chipwrecked have in United States?

Alvin and the Chipmunks: Chipwrecked has an estimated audience of 460,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alvin and the Chipmunks: Chipwrecked viewers?

43.1% of Alvin and the Chipmunks: Chipwrecked fans are female, 56.9% are male, with an average age of 34.4 years.

03

Which brands do Alvin and the Chipmunks: Chipwrecked fans like most?

Alvin and the Chipmunks: Chipwrecked fans show strongest brand affinity for Mars Attacks! (161.7×), Lego Batman (55.16×), and Elle Macpherson (60.64×) over the country average.

04

Where do Alvin and the Chipmunks: Chipwrecked fans live in United States?

Alvin and the Chipmunks: Chipwrecked fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Alvin and the Chipmunks: Chipwrecked fans also like?

Beyond Alvin and the Chipmunks: Chipwrecked itself, the audience over-indexes on Lego Batman (55.16×), Elle Macpherson (60.64×), Danny Phantom (39.07×), and Sesame Street (17.38×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alvin and the Chipmunks: Chipwrecked. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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