Rascasse Audience Intelligence

Lizzo Audience in United States

A data profile of the people who buy, follow and care about Lizzo in United States — modelled from more than twelve digital signal sources. Lizzo has an estimated audience of 3,755,480 people in United States.

#1118among Person in United States#810in Music & Radio

The average Lizzo fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Teyana Taylor, LiSA (Japanese musician, born 1987), with strongest over-indexing on Beauty (1.6× the country average).

Demographically, the Lizzo audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lizzo fan in United States is more female, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lizzo profile in United States.

Audience size
3.8M
in United States
Gender
65.9%♀
34.1% male
Age
35.4
average years
Country rank
#8477
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lizzo fans

65.9% are female, 34.1% are male, average age 35.4.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Lizzo audience in United States
MetricValue
Female65.9%
Male34.1%
Average age35.4
Estimated audience size3,755,480
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Lizzo audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Lizzo audience comes from United States.

Worldwide audience distribution share by country for Lizzo
CountryShare
United States55.7%
United Kingdom6.2%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lizzo audience in United States is strongest.

Fig. 05

Top regions by affinity

Lizzo fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.17×
02Maryland~80K1.17×
03Louisiana~60K1.16×
04Georgia~100K1.15×
05Minnesota~70K1.13×
06Missouri~70K1.11×
07Texas~400K1.09×
08North Carolina~100K1.09×
09Ohio~100K1.08×
10Virginia~100K1.08×
11Mississippi~40K1.08×
12Tennessee~90K1.06×
13South Carolina~70K1.06×
14Indiana~80K1.05×
15Oklahoma~50K1.05×
16Pennsylvania~100K1.04×
17Alabama~60K1.04×
18Arkansas~40K1.04×
19Washington, District of Columbia~10K1.04×
20Washington~80K1.02×
21Wisconsin~60K1.01×
22Kentucky~50K1.01×
23Oregon~50K1.00×
24Connecticut~40K1.00×
25Illinois~100K0.99×
26Kansas~30K0.98×
27Idaho~20K0.98×
28North Dakota~8K0.97×
29New York~200K0.96×
30Arizona~80K0.96×
31Massachusetts~80K0.96×
32Colorado~60K0.96×
33Nevada~40K0.96×
34Iowa~30K0.96×
35West Virginia~20K0.96×
36New Jersey~100K0.95×
37Utah~40K0.95×
38Nebraska~20K0.95×
39New Mexico~20K0.95×
40Montana~10K0.95×
41Delaware~10K0.95×
42California~400K0.94×
43Florida~300K0.93×
44Maine~10K0.93×
45New Hampshire~10K0.90×
46Rhode Island~10K0.90×
47South Dakota~9K0.90×
48Alaska~8K0.90×
49Vermont~7K0.90×
50Hawaii~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Lizzo, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lizzo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lizzo audience
#·InterestCategoryAffinity×
01Liam PayneMusic & Radio11.78×
02LiSA (Japanese musician, born 1987)Music & Radio10.61×
03childish gambinoMovies & TV8.90×
04Media Take OutInternet & Social Media8.26×
05Christine BaranskiMovies & TV7.73×
06Javier BardemMovies & TV5.87×
07Teyana TaylorMovies & TV5.82×
08Animal Kingdom (film)Movies & TV5.70×
09Kate BeckinsaleMovies & TV5.22×
10Robert DuvallMovies & TV4.51×
11Cynthia ErivoMovies & TV4.13×
12Benson BooneMusic & Radio3.81×
13Madison BeerMusic & Radio3.65×
14Diane KeatonMovies & TV3.04×
15Curly HairBeauty & Wellness2.29×
16YouTube MusicInternet & Social Media2.26×
17Britney SpearsMusic & Radio2.07×
18East Coast hip hopMusic & Radio2.05×
19Taylor SwiftMusic & Radio1.69×
20BeautyBeauty & Wellness1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lizzo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lizzo audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.15×
TraditionCONSERVATISM1.15×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lizzo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Community OrientationOPEN0.80×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lizzo have in United States?

Lizzo has an estimated audience of 3,755,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lizzo fans?

65.9% of Lizzo fans are female, 34.1% are male, with an average age of 35.4 years.

03

Which brands do Lizzo fans like most?

Lizzo fans show strongest brand affinity for Beauty (1.6×), Teyana Taylor (5.82×), and LiSA (Japanese musician, born 1987) (10.61×) over the country average.

04

Where do Lizzo fans live in United States?

Lizzo fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lizzo fans also like?

Beyond Lizzo itself, the audience over-indexes on Teyana Taylor (5.82×), LiSA (Japanese musician, born 1987) (10.61×), Media Take Out (8.26×), and Diane Keaton (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Lizzo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lizzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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