Lizzo Audience in United States

Lizzo logo

Lizzo has an estimated audience of 4,133,792 people in United States. 65.9% are female, 34.1% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Teyana Taylor, LiSA (Japanese musician, born 1987), Yahoo!奇摩名人娛樂, Media Take Out.

The average Lizzo fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Teyana Taylor, LiSA (Japanese musician, born 1987), with strongest over-indexing on Beauty (1.6× the country average). Demographically, the Lizzo audience skews more female with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Lizzo fans

Demographic split for Lizzo audience in United States
MetricValue
Female65.9%
Male34.1%
Average age35.4
Estimated audience size4,133,792

Audience persona

The typical Lizzo fan in United States is more female, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Lizzo in United States
RegionReachAffinity
California448,3020.99×
Texas370,7471.04×
Florida272,3490.97×
New York233,8251.01×
Georgia151,8111.19×
Pennsylvania150,9141.08×
Illinois143,0701.04×
Ohio141,7871.11×
North Carolina139,4011.12×
Michigan129,8561.2×
Virginia112,3341.12×
New Jersey102,9230.98×
Tennessee91,4941.1×
Washington86,6611.05×
Arizona83,7910.99×
Maryland83,2991.17×
Indiana82,0481.09×
Massachusetts79,1170.97×
Missouri76,5361.15×
South Carolina67,7641.09×
Minnesota66,8091.13×
Colorado64,0370.98×
Wisconsin63,4671.02×
Louisiana61,7091.16×
Alabama58,9891.02×
Kentucky52,3841.01×
Oklahoma48,9271.07×
Oregon47,6921.01×
Connecticut42,7211.03×
Nevada39,5190.99×
Arkansas36,2521.06×
Mississippi35,9671.06×
Utah35,2880.95×
Iowa32,4860.95×
Kansas32,1230.99×
Idaho19,7890.95×
New Mexico19,5320.94×
Nebraska19,1220.92×
West Virginia17,3430.9×
Hawaii14,4660.81×
New Hampshire14,2900.88×
Maine13,2130.89×
Washington, District of Columbia12,3330.99×
Rhode Island11,4290.87×
Delaware10,5460.92×
Montana10,0320.87×
South Dakota7,7110.81×
North Dakota7,5460.89×
Alaska7,2400.82×
Vermont5,9190.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lizzo audience
BrandAffinityCategory
Beauty1.6×Beauty & Wellness
Teyana Taylor5.82×Movies & TV
LiSA (Japanese musician, born 1987)10.61×Music & Radio
Yahoo!奇摩名人娛樂2.31×Internet & Social Media
Media Take Out8.26×Internet & Social Media
Diane Keaton3.04×Movies & TV
Christine Baranski7.73×Movies & TV
Robert Duvall4.51×Movies & TV
Benson Boone3.81×Music & Radio
Javier Bardem5.87×Movies & TV
Cynthia Erivo4.13×Movies & TV
Animal Kingdom (film)5.7×Movies & TV
Uzo Aduba10.73×Movies & TV
YouTube Music2.26×Internet & Social Media
Liam Payne11.78×Music & Radio
Animal Kingdom (TV series)4.62×Movies & TV
Kate Beckinsale5.22×Movies & TV
Curly Hair2.29×Beauty & Wellness
Taylor Swift1.69×Music & Radio
East Coast hip hop2.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lizzo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
ExtroversionTHRILL1.59
PatriotismCONSERVATISM1.53
MindfulnessBALANCE1.37
Family OrientationCONSERVATISM1.35
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Lizzo
CountryShare
United States57.4%
United Kingdom6.3%
Canada4.9%

See Lizzo audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Lizzo have in United States?

Lizzo has an estimated audience of 4,133,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Lizzo fans?

65.9% of Lizzo fans are female, 34.1% are male, with an average age of 35.4 years.

Which brands do Lizzo fans like most?

Lizzo fans show strongest brand affinity for Beauty (1.6×), Teyana Taylor (5.82×), and LiSA (Japanese musician, born 1987) (10.61×) over the country average.

Where do Lizzo fans live in United States?

Lizzo fans in United States are most concentrated in California (reach 448,302), Texas (reach 370,747), and Florida (reach 272,349). These three regions account for the largest share of the active audience.

What other brands do Lizzo fans also like?

Beyond Lizzo itself, the audience over-indexes on Teyana Taylor (5.82×), LiSA (Japanese musician, born 1987) (10.61×), Yahoo!奇摩名人娛樂 (2.31×), and Media Take Out (8.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lizzo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.