A data profile of the people who buy, follow and care about Playstation 5 in United Kingdom — modelled from more than twelve digital signal sources. Playstation 5 has an estimated audience of 3,304,440 people in United Kingdom.
The average Playstation 5 fan in United Kingdom is 34.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Mobile game, FIFA World Cup, Action role-playing game, with strongest over-indexing on Mobile game (4.2× the country average).
Demographically, the Playstation 5 audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Playstation 5 fan in United Kingdom is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Playstation 5 profile in United Kingdom.
28.0% are female, 72.0% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 34.5 |
| Estimated audience size | 3,304,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Playstation 5 audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 13.1% |
| Brazil | 9.0% |
Where the Playstation 5 audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.51× | |
| 02 | Yorkshire and the Humber | ~400K | 1.34× | |
| 03 | North East | ~200K | 1.22× | |
| 04 | East of England | ~300K | 1.08× | |
| 05 | Northern Ireland | ~100K | 1.05× | |
| 06 | England | ~2.5M | 1.02× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | Scotland | ~300K | 0.92× | |
| 09 | East Midlands | ~200K | 0.86× | |
| 10 | South East | ~400K | 0.80× | |
| 11 | South West | ~200K | 0.72× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Playstation 5 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Action role-playing game | Games | 5.49× | ||
| 02 | Electronic sports | Sports | 4.85× | ||
| 03 | Collectible card game | Games | 4.82× | ||
| 04 | Action-adventure game | Games | 4.22× | ||
| 05 | Mobile game | Games | 4.20× | ||
| 06 | Massively multiplayer online games | Games | 4.07× | ||
| 07 | Steam | Games | 3.59× | ||
| 08 | Role-playing games | Games | 3.07× | ||
| 09 | Pokémon | Games | 2.98× | ||
| 10 | EA Sports FC | Games | 2.63× | ||
| 11 | Game consoles | Technology & Electronics | 2.38× | ||
| 12 | Online games | Games | 2.31× | ||
| 13 | Batman | Movies & TV | 2.20× | ||
| 14 | Google Drive | Technology & Electronics | 2.12× | ||
| 15 | Superman | Movies & TV | 1.84× | ||
| 16 | Paddy Power | Games | 1.72× | ||
| 17 | Video games | Games | 1.71× | ||
| 18 | Google Maps | Internet & Social Media | 1.64× | ||
| 19 | FIFA World Cup | Sports | 1.58× | ||
| 20 | UEFA Champions League | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.63× | |
| Sustainability | BALANCE | 0.69× |
Playstation 5's target market in United Kingdom covers an estimated 3,304,440 people, concentrated in England and Yorkshire and the Humber.
28.0% of the Playstation 5 audience are female, 72.0% are male, with an average age of 34.5 years.
Playstation 5 fans show strongest brand affinity for Mobile game (4.2×), FIFA World Cup (1.58×), and Action role-playing game (5.49×) over the country average.
Playstation 5 fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Playstation 5 itself, the audience over-indexes on FIFA World Cup (1.58×), Action role-playing game (5.49×), Video games (1.71×), and Electronic sports (4.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Playstation 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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