A data profile of the people who buy, follow and care about Action-adventure game in United Kingdom — modelled from more than twelve digital signal sources. Action-adventure game has an estimated audience of 2,990,886 people in United Kingdom.
The average Action-adventure game fan in United Kingdom is 33.5 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Scotland, North West.
Top brand affinities include Superman, The Last of Us, TikTok, with strongest over-indexing on Superman (4.42× the country average).
Demographically, the Action-adventure game audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Action-adventure game fan in United Kingdom is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Action-adventure game profile in United Kingdom.
33.9% are female, 66.1% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 33.5 |
| Estimated audience size | 2,990,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Action-adventure game audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 16.4% |
| Japan | 11.2% |
Where the Action-adventure game audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~300K | 1.26× | |
| 02 | Wales | ~200K | 1.26× | |
| 03 | Northern Ireland | ~100K | 1.08× | |
| 04 | North East | ~100K | 0.98× | |
| 05 | West Midlands | ~100K | 0.97× | |
| 06 | Yorkshire and the Humber | ~200K | 0.96× | |
| 07 | South West | ~200K | 0.93× | |
| 08 | East Midlands | ~200K | 0.93× | |
| 09 | East of England | ~200K | 0.88× | |
| 10 | South East | ~300K | 0.87× | |
| 11 | North West | ~300K | 0.84× |
The strongest cross-interests of the Action-adventure game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Call of Duty: World at War | Games | 12.36× | ||
| 02 | The Last of Us | Games | 11.20× | ||
| 03 | Fallout (series) | Games | 11.20× | ||
| 04 | Elden Ring | Games | 11.11× | ||
| 05 | Call of Duty | Games | 10.90× | ||
| 06 | Baldur's Gate 3 | Games | 10.44× | ||
| 07 | The Legend of Zelda | Games | 9.97× | ||
| 08 | World of Warcraft | Games | 6.95× | ||
| 09 | Action role-playing game | Games | 6.55× | ||
| 10 | Twitch | Games | 5.12× | ||
| 11 | Superman | Movies & TV | 4.42× | ||
| 12 | Role-playing games | Games | 4.00× | ||
| 13 | A Knight of the Seven Kingdoms | Movies & TV | 3.93× | ||
| 14 | Mobile game | Games | 3.29× | ||
| 15 | First-person shooter games | Games | 2.98× | ||
| 16 | TikTok | Internet & Social Media | 2.67× | ||
| 17 | Harry Potter | Movies & TV | 2.19× | ||
| 18 | Halford | Music & Radio | 2.01× | ||
| 19 | FIFA World Cup | Sports | 1.83× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.67× | |
| Early Adopter Mentality | POWER | 1.65× | |
| Social Media Usage | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.88× |
Action-adventure game has an estimated audience of 2,990,886 people in United Kingdom, concentrated in South East and Scotland.
33.9% of Action-adventure game fans are female, 66.1% are male, with an average age of 33.5 years.
Action-adventure game fans show strongest brand affinity for Superman (4.42×), The Last of Us (11.2×), and TikTok (2.67×) over the country average.
Action-adventure game fans in United Kingdom are most concentrated in South East (reach ~300K), Scotland (reach ~300K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Action-adventure game itself, the audience over-indexes on The Last of Us (11.2×), TikTok (2.67×), Call of Duty (10.9×), and The Legend of Zelda (9.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Action-adventure game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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