A data profile of the people who buy, follow and care about Too $hort in United States — modelled from more than twelve digital signal sources. Too $hort has an estimated audience of 737,758 people in United States.
The average Too $hort fan in United States is 36.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ghost Rider, Vanilla Ice, Warren G, with strongest over-indexing on Ghost Rider (128.55× the country average).
Demographically, the Too $hort audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Too $hort fan in United States is more male, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ghost Rider.
The key figures that characterise the Too $hort profile in United States.
35.9% are female, 64.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 36.7 |
| Estimated audience size | 737,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 34% | |
| 40-49 | 23% | |
| 50+ | 5% |
Where the Too $hort audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 2.45× | |
| 02 | Nevada | ~20K | 2.34× | |
| 03 | Mississippi | ~10K | 1.59× | |
| 04 | Oregon | ~10K | 1.58× | |
| 05 | Louisiana | ~20K | 1.55× | |
| 06 | Michigan | ~30K | 1.41× | |
| 07 | New Mexico | ~5K | 1.41× | |
| 08 | Arizona | ~20K | 1.40× | |
| 09 | Arkansas | ~8K | 1.30× | |
| 10 | Washington | ~20K | 1.29× | |
| 11 | Oklahoma | ~10K | 1.28× | |
| 12 | Alabama | ~10K | 1.26× | |
| 13 | Georgia | ~30K | 1.25× | |
| 14 | Texas | ~80K | 1.20× | |
| 15 | Tennessee | ~20K | 1.19× | |
| 16 | Missouri | ~10K | 1.13× | |
| 17 | Colorado | ~10K | 1.10× | |
| 18 | Ohio | ~30K | 1.09× | |
| 19 | Indiana | ~20K | 1.08× | |
| 20 | Kentucky | ~10K | 1.03× | |
| 21 | Kansas | ~6K | 0.99× | |
| 22 | Hawaii | ~3K | 0.97× | |
| 23 | Illinois | ~20K | 0.96× | |
| 24 | Idaho | ~4K | 0.96× | |
| 25 | South Carolina | ~10K | 0.94× | |
| 26 | Alaska | ~2K | 0.94× | |
| 27 | Washington, District of Columbia | ~2K | 0.91× | |
| 28 | Montana | ~2K | 0.91× | |
| 29 | Nebraska | ~3K | 0.88× | |
| 30 | Maryland | ~10K | 0.86× | |
| 31 | Wisconsin | ~10K | 0.86× | |
| 32 | North Dakota | ~1K | 0.84× | |
| 33 | North Carolina | ~20K | 0.83× | |
| 34 | Delaware | ~2K | 0.83× | |
| 35 | South Dakota | ~1K | 0.83× | |
| 36 | Vermont | ~1K | 0.83× | |
| 37 | Virginia | ~20K | 0.81× | |
| 38 | Rhode Island | ~2K | 0.80× | |
| 39 | Iowa | ~5K | 0.79× | |
| 40 | Minnesota | ~8K | 0.77× | |
| 41 | Utah | ~5K | 0.77× | |
| 42 | West Virginia | ~3K | 0.76× | |
| 43 | New Hampshire | ~2K | 0.74× | |
| 44 | Maine | ~2K | 0.74× | |
| 45 | Florida | ~40K | 0.71× | |
| 46 | Pennsylvania | ~20K | 0.67× | |
| 47 | Connecticut | ~5K | 0.63× | |
| 48 | New York | ~30K | 0.60× | |
| 49 | Massachusetts | ~9K | 0.58× | |
| 50 | New Jersey | ~10K | 0.54× |
The strongest cross-interests of the Too $hort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghost Rider | Movies & TV | 128.55× | ||
| 02 | Warren G | Music & Radio | 90.33× | ||
| 03 | Xzibit | Music & Radio | 49.76× | ||
| 04 | Vanilla Ice | Music & Radio | 45.95× | ||
| 05 | Fat Joe | Music & Radio | 45.03× | ||
| 06 | Ja Rule | Music & Radio | 41.84× | ||
| 07 | Faith Evans | Music & Radio | 36.07× | ||
| 08 | Nipsey Hussle | Music & Radio | 29.09× | ||
| 09 | Akon | Music & Radio | 28.34× | ||
| 10 | Ludacris | Music & Radio | 26.12× | ||
| 11 | Toni Braxton | Music & Radio | 25.67× | ||
| 12 | Lil Jon | Music & Radio | 25.38× | ||
| 13 | Eazy-E | Music & Radio | 24.92× | ||
| 14 | Method Man | Music & Radio | 23.80× | ||
| 15 | Chief Keef | Music & Radio | 22.20× | ||
| 16 | Jennifer Hudson | Music & Radio | 21.79× | ||
| 17 | Jaden Smith | Movies & TV | 19.81× | ||
| 18 | T.I. | Music & Radio | 18.83× | ||
| 19 | Ice-T | Music & Radio | 17.42× | ||
| 20 | Janet Jackson | Music & Radio | 15.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.71× | |
| Career Orientation | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.61× | |
| Sustainability | BALANCE | 0.68× | |
| Pet Ownership | JOY | 0.69× |
Too $hort has an estimated audience of 737,758 people in United States, concentrated in California and Texas.
35.9% of Too $hort fans are female, 64.1% are male, with an average age of 36.7 years.
Too $hort fans show strongest brand affinity for Ghost Rider (128.55×), Vanilla Ice (45.95×), and Warren G (90.33×) over the country average.
Too $hort fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Too $hort itself, the audience over-indexes on Vanilla Ice (45.95×), Warren G (90.33×), Fat Joe (45.03×), and Ja Rule (41.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Too $hort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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