Lugano Audience in United States
Lugano has an estimated audience of 394,380 people in United States. 49.5% are female, 50.5% are male, average age 36.6. Top regions: California, North Carolina, New York. Top brand affinities: Keenan Allen, Wok, Steampunk, Governor of Michigan, Gomer Pyle, U.S.M.C..
The average Lugano fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, North Carolina, New York. Top brand affinities include Keenan Allen, Wok, Steampunk, with strongest over-indexing on Keenan Allen (12.12× the country average). Demographically, the Lugano audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lugano fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.6 |
| Estimated audience size | 394,380 |
Audience persona
The typical Lugano fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Keenan Allen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,542 | 1.72× |
| North Carolina | 46,009 | 3.88× |
| New York | 44,151 | 2× |
| Florida | 34,724 | 1.3× |
| Texas | 27,857 | 0.82× |
| Connecticut | 18,189 | 4.6× |
| Illinois | 15,470 | 1.18× |
| New Jersey | 14,706 | 1.47× |
| Virginia | 14,471 | 1.51× |
| Massachusetts | 13,697 | 1.76× |
| Pennsylvania | 11,627 | 0.88× |
| Georgia | 10,851 | 0.89× |
| Colorado | 9,160 | 1.47× |
| Washington | 9,073 | 1.15× |
| Ohio | 7,747 | 0.64× |
| Maryland | 7,132 | 1.05× |
| Michigan | 6,990 | 0.68× |
| Oregon | 6,862 | 1.52× |
| Arizona | 5,878 | 0.73× |
| Tennessee | 5,299 | 0.67× |
| Minnesota | 4,491 | 0.79× |
| Wisconsin | 4,064 | 0.68× |
| Indiana | 3,845 | 0.53× |
| Washington, District of Columbia | 3,806 | 3.21× |
| Missouri | 3,741 | 0.59× |
| South Carolina | 3,672 | 0.62× |
| Utah | 3,585 | 1.01× |
| Nevada | 2,820 | 0.74× |
| Kentucky | 2,514 | 0.51× |
| Alabama | 2,356 | 0.43× |
| Louisiana | 2,075 | 0.41× |
| Oklahoma | 1,987 | 0.45× |
| Hawaii | 1,546 | 0.91× |
| Kansas | 1,495 | 0.48× |
| Iowa | 1,385 | 0.43× |
| New Hampshire | 1,381 | 0.89× |
| Maine | 1,348 | 0.95× |
| Rhode Island | 1,272 | 1.01× |
| Arkansas | 1,223 | 0.38× |
| Idaho | 1,210 | 0.61× |
| Mississippi | 980 | 0.3× |
| New Mexico | 912 | 0.46× |
| Nebraska | 793 | 0.4× |
| Montana | 737 | 0.67× |
| Delaware | 727 | 0.67× |
| Vermont | 693 | 1× |
| West Virginia | 597 | 0.33× |
| Alaska | 423 | 0.5× |
| South Dakota | 298 | 0.33× |
| Wyoming | 296 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keenan Allen | 12.12× | Sports |
| Wok | 9× | Food & Beverages |
| Steampunk | 6.73× | Fashion & Accessoires |
| Governor of Michigan | 9.57× | Politics & Society |
| Gomer Pyle, U.S.M.C. | 32.43× | Movies & TV |
| headspace | 10.34× | Health |
| Goop | 5.81× | Internet & Social Media |
| Jesse Plemons | 3.64× | Movies & TV |
| Home equity | 2.03× | Home & Garden |
| Fairy godmother | 7.65× | Literature |
| Jaws | 5.54× | Movies & TV |
| Staycation | 3.25× | Home & Garden |
| JDSU | 2.99× | Business & Career |
| Google Home | 6.22× | Technology & Electronics |
| Nebraska Cornhuskers football | 3.35× | Sports |
| Grace Slick | 7.96× | Music & Radio |
| El Paso County, Colorado | 10.72× | Travel & Leisure |
| Cherish (group) | 9.06× | Music & Radio |
| Nationality | 1.68× | Politics & Society |
| Elsword | 12.12× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Design Affinity | PREMIUM | 1.85 |
| Creativity | OPEN | 1.61 |
| Travelling | THRILL | 1.5 |
| Price Sensitivity | PREMIUM | 1.48 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.5% |
| Switzerland | 12.1% |
| United States | 10.6% |
See Lugano audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Lugano have in United States?
Lugano has an estimated audience of 394,380 people in United States, concentrated in California and North Carolina.
What is the gender split and age of Lugano fans?
49.5% of Lugano fans are female, 50.5% are male, with an average age of 36.6 years.
Which brands do Lugano fans like most?
Lugano fans show strongest brand affinity for Keenan Allen (12.12×), Wok (9×), and Steampunk (6.73×) over the country average.
Where do Lugano fans live in United States?
Lugano fans in United States are most concentrated in California (reach 74,542), North Carolina (reach 46,009), and New York (reach 44,151). These three regions account for the largest share of the active audience.
What other brands do Lugano fans also like?
Beyond Lugano itself, the audience over-indexes on Wok (9×), Steampunk (6.73×), Governor of Michigan (9.57×), and Gomer Pyle, U.S.M.C. (32.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lugano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.