Rascasse Audience Intelligence

Lugano Audience in United States

A data profile of the people who buy, follow and care about Lugano in United States — modelled from more than twelve digital signal sources. Lugano has an estimated audience of 394,380 people in United States.

#535among City in United States#4660among POI in United States#3439in Travel & Leisure

The average Lugano fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Babe Ruth, Joe DiMaggio, Pink's Hot Dogs, with strongest over-indexing on Babe Ruth (36.78× the country average).

Demographically, the Lugano audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lugano fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lugano profile in United States.

Audience size
394K
in United States
Gender
49.5%♀
50.5% male
Age
36.6
average years
Country rank
#41929
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lugano fans

49.5% are female, 50.5% are male, average age 36.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Lugano audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.6
Estimated audience size394,380
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Lugano audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Lugano audience comes from United States.

Worldwide audience distribution share by country for Lugano
CountryShare
Italy22.3%
Switzerland12.0%
United States10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lugano audience in United States is strongest.

Fig. 05

Top regions by affinity

Lugano fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K4.29×
02North Carolina~40K3.14×
03Washington, District of Columbia~3K2.68×
04New York~40K1.89×
05Massachusetts~10K1.67×
06California~70K1.64×
07New Jersey~10K1.43×
08Florida~40K1.42×
09Oregon~6K1.42×
10Colorado~9K1.40×
11Virginia~10K1.35×
12Illinois~20K1.26×
13Washington~9K1.11×
14Vermont<1K1.08×
15Rhode Island~1K1.07×
16New Hampshire~2K1.04×
17Maryland~7K1.03×
18Utah~4K1.00×
19Hawaii~2K0.95×
20Maine~1K0.95×
21Alaska<1K0.92×
22Pennsylvania~10K0.90×
23Georgia~10K0.89×
24Minnesota~5K0.87×
25Delaware<1K0.86×
26Montana<1K0.84×
27North Dakota<1K0.83×
28Idaho~2K0.82×
29South Dakota<1K0.82×
30Texas~30K0.79×
31Arizona~6K0.78×
32Nevada~3K0.78×
33Tennessee~6K0.75×
34West Virginia~1K0.74×
35New Mexico~1K0.73×
36Wisconsin~4K0.72×
37South Carolina~4K0.72×
38Kansas~2K0.72×
39Michigan~7K0.71×
40Nebraska~1K0.70×
41Mississippi~2K0.68×
42Ohio~8K0.67×
43Indiana~5K0.67×
44Missouri~4K0.67×
45Arkansas~2K0.66×
46Iowa~2K0.65×
47Kentucky~3K0.64×
48Oklahoma~3K0.63×
49Louisiana~3K0.62×
50Alabama~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Lugano, United States
0.58×1.00×4.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lugano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lugano audience
#·InterestCategoryAffinity×
01Pink's Hot DogsFood & Beverages65.64×
02Tower of LondonTravel & Leisure63.65×
03Edinburgh CastleTravel & Leisure62.31×
04Big BenTravel & Leisure61.21×
05The ShardTravel & Leisure58.64×
06Tower BridgeTravel & Leisure57.11×
07Fright NightMovies & TV49.62×
08Joe DiMaggioSports44.35×
09Sarah ConnorMusic & Radio44.35×
10Babe RuthSports36.78×
11BiscuitvilleFood & Beverages33.38×
12London EyeTravel & Leisure26.09×
13British MuseumArts & Culture13.92×
14Zara LarssonMusic & Radio10.73×
15HandbagsFashion & Accessoires3.71×
16NordstromShopping3.64×
17PinterestInternet & Social Media2.87×
18FurnitureHome & Garden2.59×
19RecipesFood & Beverages2.42×
20CookingFood & Beverages2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lugano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lugano audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
CreativityOPEN2.20×
IndulgenceJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lugano audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Family OrientationCONSERVATISM0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lugano have in United States?

Lugano has an estimated audience of 394,380 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lugano fans?

49.5% of Lugano fans are female, 50.5% are male, with an average age of 36.6 years.

03

Which brands do Lugano fans like most?

Lugano fans show strongest brand affinity for Babe Ruth (36.78×), Joe DiMaggio (44.35×), and Pink's Hot Dogs (65.64×) over the country average.

04

Where do Lugano fans live in United States?

Lugano fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lugano fans also like?

Beyond Lugano itself, the audience over-indexes on Joe DiMaggio (44.35×), Pink's Hot Dogs (65.64×), Sarah Connor (44.35×), and Fright Night (49.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lugano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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