Lugano Audience in United States

Lugano has an estimated audience of 394,380 people in United States. 49.5% are female, 50.5% are male, average age 36.6. Top regions: California, North Carolina, New York. Top brand affinities: Capital One, Autism Awareness, Bruce Willis, AccuWeather, Google Maps.

The average Lugano fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, North Carolina, New York. Top brand affinities include Capital One, Autism Awareness, Bruce Willis, with strongest over-indexing on Capital One (11.14× the country average). Demographically, the Lugano audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lugano fans

Demographic split for Lugano audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.6
Estimated audience size394,380

Audience persona

The typical Lugano fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Lugano in United States
RegionReachAffinity
California74,5421.72×
North Carolina46,0093.88×
New York44,1512×
Florida34,7241.3×
Texas27,8570.82×
Connecticut18,1894.6×
Illinois15,4701.18×
New Jersey14,7061.47×
Virginia14,4711.51×
Massachusetts13,6971.76×
Pennsylvania11,6270.88×
Georgia10,8510.89×
Colorado9,1601.47×
Washington9,0731.15×
Ohio7,7470.64×
Maryland7,1321.05×
Michigan6,9900.68×
Oregon6,8621.52×
Arizona5,8780.73×
Tennessee5,2990.67×
Minnesota4,4910.79×
Wisconsin4,0640.68×
Indiana3,8450.53×
Washington, District of Columbia3,8063.21×
Missouri3,7410.59×
South Carolina3,6720.62×
Utah3,5851.01×
Nevada2,8200.74×
Kentucky2,5140.51×
Alabama2,3560.43×
Louisiana2,0750.41×
Oklahoma1,9870.45×
Hawaii1,5460.91×
Kansas1,4950.48×
Iowa1,3850.43×
New Hampshire1,3810.89×
Maine1,3480.95×
Rhode Island1,2721.01×
Arkansas1,2230.38×
Idaho1,2100.61×
Mississippi9800.3×
New Mexico9120.46×
Nebraska7930.4×
Montana7370.67×
Delaware7270.67×
Vermont6931×
West Virginia5970.33×
Alaska4230.5×
South Dakota2980.33×
Wyoming2960.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lugano audience
BrandAffinityCategory
Capital One11.14×Business & Career
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
AccuWeather12.93×Home & Garden
Google Maps7.74×Internet & Social Media
Jason Momoa17.6×Movies & TV
Diabetes mellitus awareness12.48×Health
CarGurus9.91×Cars & Mobility
Alexandra Daddario16.49×Movies & TV
Nicolas Cage17.96×Movies & TV
Kendra Scott15.22×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Margot Robbie12.86×Movies & TV
Singer-songwriter5.51×Music & Radio
Cillian Murphy16.22×Movies & TV
Joaquin Phoenix21.28×Movies & TV
White Chicks20.52×Movies & TV
Biscuitville37.53×Food & Beverages
Indeed.com5.35×Business & Career
Joe DiMaggio35.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lugano audience
TraitClusterScore
PatriotismCONSERVATISM2.02
Design AffinityPREMIUM1.85
CreativityOPEN1.61
TravellingTHRILL1.5
Price SensitivityPREMIUM1.48
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Lugano
CountryShare
Italy22.5%
Switzerland12.1%
United States10.6%

See Lugano audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lugano have in United States?

Lugano has an estimated audience of 394,380 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Lugano fans?

49.5% of Lugano fans are female, 50.5% are male, with an average age of 36.6 years.

Which brands do Lugano fans like most?

Lugano fans show strongest brand affinity for Capital One (11.14×), Autism Awareness (19.03×), and Bruce Willis (14.58×) over the country average.

Where do Lugano fans live in United States?

Lugano fans in United States are most concentrated in California (reach 74,542), North Carolina (reach 46,009), and New York (reach 44,151). These three regions account for the largest share of the active audience.

What other brands do Lugano fans also like?

Beyond Lugano itself, the audience over-indexes on Autism Awareness (19.03×), Bruce Willis (14.58×), AccuWeather (12.93×), and Google Maps (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lugano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.