Rascasse Audience Intelligence

Pink's Hot Dogs Target Market in United States

A data profile of the people who buy, follow and care about Pink's Hot Dogs in United States — modelled from more than twelve digital signal sources. Pink's Hot Dogs has an estimated audience of 466,598 people in United States.

#3923among Brand in United States#2035in Food & Beverages

The average Pink's Hot Dogs fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include French's, H. J. Heinz Company, Home Fries (film), with strongest over-indexing on French's (88.66× the country average).

Demographically, the Pink's Hot Dogs audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pink's Hot Dogs fan in United States is balanced, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for French's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink's Hot Dogs profile in United States.

Audience size
467K
in United States
Gender
46.4%♀
53.6% male
Age
37.6
average years
Country rank
#38152
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pink's Hot Dogs

46.4% are female, 53.6% are male, average age 37.6.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Pink's Hot Dogs audience in United States
MetricValue
Female46.4%
Male53.6%
Average age37.6
Estimated audience size466,598
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Pink's Hot Dogs audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3922%
40-4923%
50+11%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Pink's Hot Dogs audience comes from United States.

Worldwide audience distribution share by country for Pink's Hot Dogs
CountryShare
United States70.4%
Japan4.8%
China2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink's Hot Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Pink's Hot Dogs customers by region in United States
#RegionReachAffinity×
01California~300K20.41×
02Nevada~9K2.02×
03Hawaii~2K1.07×
04Arizona~10K1.05×
05New Hampshire~2K0.99×
06North Dakota<1K0.99×
07Maine~2K0.95×
08Rhode Island~1K0.94×
09Vermont<1K0.92×
10Alaska<1K0.91×
11Oregon~5K0.89×
12South Dakota<1K0.89×
13Massachusetts~8K0.87×
14Montana~1K0.87×
15New Mexico~2K0.86×
16Delaware~1K0.85×
17Idaho~2K0.84×
18West Virginia~2K0.84×
19Washington~7K0.82×
20Connecticut~4K0.82×
21Utah~3K0.82×
22Washington, District of Columbia~1K0.81×
23Nebraska~2K0.79×
24Mississippi~3K0.78×
25Alabama~5K0.76×
26Arkansas~3K0.76×
27Kansas~3K0.75×
28Oklahoma~4K0.73×
29Iowa~3K0.73×
30Colorado~5K0.72×
31Louisiana~4K0.70×
32Kentucky~4K0.69×
33Virginia~7K0.68×
34South Carolina~5K0.68×
35North Carolina~9K0.67×
36Minnesota~4K0.66×
37Tennessee~6K0.65×
38Missouri~5K0.65×
39Wisconsin~4K0.65×
40Maryland~5K0.63×
41New York~20K0.62×
42Georgia~9K0.62×
43Indiana~5K0.62×
44New Jersey~7K0.60×
45Illinois~9K0.59×
46Pennsylvania~9K0.57×
47Ohio~8K0.57×
48Texas~20K0.56×
49Michigan~6K0.55×
50Florida~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Pink's Hot Dogs, United States
0.50×1.00×20.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink's Hot Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink's Hot Dogs audience
#·InterestCategoryAffinity×
01Tally stickHome & Garden311.05×
02ApplegateMovies & TV168.49×
03Home Fries (film)Movie / TV Show / Series153.49×
04Carolyn Pollack JewelryBrand134.36×
05GroViaKids & Family127.17×
06H. J. Heinz CompanyFood & Beverages94.67×
07French'sFood & Beverages88.66×
08Hebrew NationalFood & Beverages81.65×
09Tokio MarineBusiness & Career76.45×
10LuganoTravel & Leisure65.64×
11AFL Grand FinalSports56.90×
12Oscar MayerFood & Beverages46.24×
13DEADPOOL: The MovieMovies & TV44.48×
14Emily DeschanelMovies & TV43.86×
15Yao MingSports29.34×
16Al-Hilal FCSports20.54×
17Slasher filmMovies & TV16.07×
18AAA (band)Music & Radio6.67×
19SupermanMovies & TV5.54×
20Fictional filmMovies & TV5.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink's Hot Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink's Hot Dogs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.40×
Healthy LifestyleBALANCE1.36×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink's Hot Dogs audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pink's Hot Dogs's target market in United States?

Pink's Hot Dogs's target market in United States covers an estimated 466,598 people, concentrated in California and Texas.

02

What is the gender split and age of Pink's Hot Dogs customers?

46.4% of the Pink's Hot Dogs audience are female, 53.6% are male, with an average age of 37.6 years.

03

Which brands do Pink's Hot Dogs fans like most?

Pink's Hot Dogs fans show strongest brand affinity for French's (88.66×), H. J. Heinz Company (94.67×), and Home Fries (film) (153.49×) over the country average.

04

Where do Pink's Hot Dogs fans live in United States?

Pink's Hot Dogs fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pink's Hot Dogs fans also like?

Beyond Pink's Hot Dogs itself, the audience over-indexes on H. J. Heinz Company (94.67×), Home Fries (film) (153.49×), Applegate (168.49×), and Superman (5.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pink's Hot Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pink's Hot Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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