Rascasse Audience Intelligence

Oscar Mayer Target Market in United States

A data profile of the people who buy, follow and care about Oscar Mayer in United States — modelled from more than twelve digital signal sources. Oscar Mayer has an estimated audience of 514,989 people in United States.

#3705among Brand in United States#1921in Food & Beverages

The average Oscar Mayer fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White wine, Red wine, French's, with strongest over-indexing on White wine (13.89× the country average).

Demographically, the Oscar Mayer audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oscar Mayer fan in United States is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oscar Mayer profile in United States.

Audience size
515K
in United States
Gender
45.9%♀
54.1% male
Age
39.1
average years
Country rank
#36014
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oscar Mayer

45.9% are female, 54.1% are male, average age 39.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Oscar Mayer audience in United States
MetricValue
Female45.9%
Male54.1%
Average age39.1
Estimated audience size514,989
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Oscar Mayer audience in United States
Age bracketShare%
16-1910%
20-2928%
30-3927%
40-4920%
50+15%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Oscar Mayer audience comes from United States.

Worldwide audience distribution share by country for Oscar Mayer
CountryShare
United States64.9%
United Kingdom5.2%
Spain4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oscar Mayer audience in United States is strongest.

Fig. 05

Top regions by affinity

Oscar Mayer customers by region in United States
#RegionReachAffinity×
01Wisconsin~10K1.88×
02Illinois~30K1.83×
03Iowa~5K1.27×
04Indiana~10K1.26×
05Tennessee~10K1.21×
06Arkansas~5K1.21×
07Missouri~10K1.16×
08Alabama~8K1.15×
09Oklahoma~6K1.13×
10Kentucky~7K1.12×
11Texas~50K1.09×
12West Virginia~3K1.09×
13Mississippi~4K1.06×
14Kansas~4K1.06×
15Ohio~20K1.05×
16Georgia~20K1.05×
17Louisiana~7K1.05×
18South Carolina~8K1.04×
19North Carolina~20K1.01×
20Pennsylvania~20K1.00×
21Michigan~10K1.00×
22Arizona~10K1.00×
23Minnesota~7K0.99×
24Nebraska~3K0.99×
25North Dakota~1K0.99×
26South Dakota~1K0.98×
27Virginia~10K0.96×
28New Mexico~2K0.95×
29Maine~2K0.93×
30New York~30K0.92×
31Nevada~5K0.92×
32Delaware~1K0.92×
33Vermont<1K0.91×
34Florida~30K0.90×
35Maryland~8K0.90×
36Montana~1K0.90×
37Colorado~7K0.89×
38Rhode Island~1K0.89×
39Alaska<1K0.89×
40Connecticut~5K0.88×
41California~50K0.87×
42New Jersey~10K0.87×
43Massachusetts~9K0.87×
44Washington, District of Columbia~1K0.87×
45Washington~9K0.86×
46Oregon~5K0.86×
47Utah~4K0.86×
48New Hampshire~2K0.86×
49Idaho~2K0.84×
50Hawaii~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Oscar Mayer, United States
0.82×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oscar Mayer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oscar Mayer audience
#·InterestCategoryAffinity×
01Pink's Hot DogsFood & Beverages46.24×
02French'sFood & Beverages28.58×
03Boar's HeadFood & Beverages28.29×
04UBSBusiness & Career14.36×
05Michelin GuideFood & Beverages14.18×
06White wineFood & Beverages13.89×
07Red wineFood & Beverages10.67×
08Sunday BrunchKids & Family7.38×
09Outback SteakhouseFood & Beverages6.98×
10Global warmingPolitics & Society6.15×
11CanvaTechnology & Electronics5.80×
12IsraelTravel & Leisure4.89×
13Sustainable energyHome & Garden4.64×
14Wine tastingFood & Beverages4.59×
15LunchFood & Beverages3.93×
16Waffle HouseFood & Beverages3.92×
17IHOPFood & Beverages3.88×
18Staples (Canada)Business & Career3.23×
19FedExBusiness & Career2.93×
20Italian cuisineFood & Beverages2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oscar Mayer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oscar Mayer audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.59×
IndulgenceJOY2.22×
Convenience OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oscar Mayer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.81×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oscar Mayer's target market in United States?

Oscar Mayer's target market in United States covers an estimated 514,989 people, concentrated in California and Texas.

02

What is the gender split and age of Oscar Mayer customers?

45.9% of the Oscar Mayer audience are female, 54.1% are male, with an average age of 39.1 years.

03

Which brands do Oscar Mayer fans like most?

Oscar Mayer fans show strongest brand affinity for White wine (13.89×), Red wine (10.67×), and French's (28.58×) over the country average.

04

Where do Oscar Mayer fans live in United States?

Oscar Mayer fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oscar Mayer fans also like?

Beyond Oscar Mayer itself, the audience over-indexes on Red wine (10.67×), French's (28.58×), Pink's Hot Dogs (46.24×), and Outback Steakhouse (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oscar Mayer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar Mayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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