Oscar Mayer Audience in United States

Oscar Mayer logo

Oscar Mayer has an estimated audience of 514,051 people in United States. 45.9% are female, 54.1% are male, average age 39.1. Top regions: California, Texas, Illinois. Top brand affinities: White wine, Canva, Red wine, Staples (Canada), Outback Steakhouse.

The average Oscar Mayer fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include White wine, Canva, Red wine, with strongest over-indexing on White wine (13.4× the country average). Demographically, the Oscar Mayer audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Oscar Mayer fans

Demographic split for Oscar Mayer audience in United States
MetricValue
Female45.9%
Male54.1%
Average age39.1
Estimated audience size514,051

Audience persona

The typical Oscar Mayer fan in United States is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for White wine.

Top regions in United States

Top regions ranked by reach for Oscar Mayer in United States
RegionReachAffinity
California50,0420.89×
Texas49,4801.12×
Illinois34,8442.03×
Florida32,6580.94×
New York28,8081×
Pennsylvania17,4211.01×
Georgia16,8491.06×
Ohio16,6341.05×
North Carolina15,5821.01×
Michigan14,0731.05×
Wisconsin13,9161.8×
Tennessee13,0671.27×
Virginia12,3570.99×
New Jersey12,1890.93×
Indiana11,6871.24×
Arizona11,0041.05×
Missouri10,1001.22×
Massachusetts9,2290.91×
Washington8,7810.85×
Alabama8,4481.18×
South Carolina7,9171.02×
Maryland7,7630.88×
Colorado7,6930.95×
Minnesota7,5721.03×
Kentucky7,1961.12×
Louisiana6,9591.05×
Oklahoma6,3901.12×
Iowa5,8021.37×
Arkansas5,4661.29×
Oregon5,0420.86×
Connecticut4,4060.85×
Kansas4,3861.08×
Nevada4,3280.87×
Mississippi4,1960.99×
Utah3,8200.83×
West Virginia2,5491.07×
Nebraska2,5120.97×
New Mexico2,2960.89×
Idaho1,9590.76×
New Hampshire1,6360.81×
Hawaii1,5450.7×
Maine1,5170.82×
Rhode Island1,3320.81×
Washington, District of Columbia1,2510.81×
Delaware1,1370.8×
Montana1,1340.8×
South Dakota1,0030.84×
North Dakota9110.86×
Alaska7380.67×
Vermont7010.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar Mayer audience
BrandAffinityCategory
White wine13.4×Food & Beverages
Canva11.07×Technology & Electronics
Red wine10.23×Food & Beverages
Staples (Canada)5.8×Business & Career
Outback Steakhouse7.33×Food & Beverages
Pink's Hot Dogs38.27×Food & Beverages
IHOP4.77×Food & Beverages
Waffle House5.42×Food & Beverages
Wedding dress5.25×Fashion & Accessoires
Credit Suisse40.54×Business & Career
Vacheron Constantin11.46×Fashion & Accessoires
Livemusic3.53×Music & Radio
Frédérique Constant22.09×Fashion & Accessoires
Lunch3.13×Food & Beverages
Cracker Barrel Old Country Store5.37×Food & Beverages
Natural foods5.18×Food & Beverages
Michelin Guide11.93×Food & Beverages
Panerai11.76×Fashion & Accessoires
Israel4.71×Travel & Leisure
Sunday Brunch6.75×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar Mayer audience
TraitClusterScore
Career OrientationPOWER2.04
IndulgenceJOY1.67
Convenience OrientationPREMIUM1.57
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.26
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Oscar Mayer
CountryShare
United States66.7%
United Kingdom5.3%
Spain4.2%

See Oscar Mayer audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Oscar Mayer have in United States?

Oscar Mayer has an estimated audience of 514,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Oscar Mayer fans?

45.9% of Oscar Mayer fans are female, 54.1% are male, with an average age of 39.1 years.

Which brands do Oscar Mayer fans like most?

Oscar Mayer fans show strongest brand affinity for White wine (13.4×), Canva (11.07×), and Red wine (10.23×) over the country average.

Where do Oscar Mayer fans live in United States?

Oscar Mayer fans in United States are most concentrated in California (reach 50,042), Texas (reach 49,480), and Illinois (reach 34,844). These three regions account for the largest share of the active audience.

What other brands do Oscar Mayer fans also like?

Beyond Oscar Mayer itself, the audience over-indexes on Canva (11.07×), Red wine (10.23×), Staples (Canada) (5.8×), and Outback Steakhouse (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar Mayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.