Applegate Audience in United States
Applegate has an estimated audience of 260,369 people in United States. 48.0% are female, 52.0% are male, average age 40.1. Top regions: California, New Jersey, Texas. Top brand affinities: Brazilian Waxing, Planet Fitness, Giphy, Pink's Hot Dogs, Diaper bag.
The average Applegate fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New Jersey, Texas. Top brand affinities include Brazilian Waxing, Planet Fitness, Giphy, with strongest over-indexing on Brazilian Waxing (22.92× the country average). Demographically, the Applegate audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Applegate fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.1 |
| Estimated audience size | 260,369 |
Audience persona
The typical Applegate fan in United States is balanced, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Brazilian Waxing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,016 | 1.22× |
| New Jersey | 24,193 | 3.65× |
| Texas | 16,564 | 0.74× |
| Florida | 14,615 | 0.83× |
| New York | 14,098 | 0.97× |
| Michigan | 13,961 | 2.05× |
| Oregon | 10,522 | 3.53× |
| Pennsylvania | 8,966 | 1.02× |
| Ohio | 8,549 | 1.07× |
| Illinois | 7,320 | 0.84× |
| Georgia | 6,672 | 0.83× |
| North Carolina | 6,292 | 0.8× |
| Indiana | 5,719 | 1.2× |
| Virginia | 5,250 | 0.83× |
| Washington | 4,846 | 0.93× |
| Arizona | 4,823 | 0.91× |
| Massachusetts | 4,572 | 0.89× |
| Wisconsin | 4,550 | 1.16× |
| Louisiana | 4,545 | 1.35× |
| Tennessee | 4,380 | 0.84× |
| Kentucky | 3,829 | 1.17× |
| Maryland | 3,816 | 0.85× |
| South Carolina | 3,671 | 0.94× |
| Minnesota | 3,537 | 0.95× |
| Alabama | 3,531 | 0.97× |
| Colorado | 3,459 | 0.84× |
| Missouri | 3,386 | 0.81× |
| Utah | 2,738 | 1.17× |
| Connecticut | 2,627 | 1.01× |
| Arkansas | 2,308 | 1.08× |
| Oklahoma | 2,165 | 0.75× |
| Nevada | 2,065 | 0.82× |
| Mississippi | 2,028 | 0.95× |
| Kansas | 1,417 | 0.69× |
| Iowa | 1,407 | 0.66× |
| Idaho | 1,320 | 1.01× |
| West Virginia | 1,029 | 0.85× |
| Nebraska | 886 | 0.68× |
| New Hampshire | 848 | 0.83× |
| New Mexico | 798 | 0.61× |
| Maine | 721 | 0.77× |
| Rhode Island | 694 | 0.84× |
| Hawaii | 677 | 0.6× |
| Montana | 531 | 0.73× |
| Vermont | 519 | 1.13× |
| Washington, District of Columbia | 484 | 0.62× |
| Delaware | 472 | 0.66× |
| South Dakota | 359 | 0.6× |
| Alaska | 331 | 0.59× |
| Wyoming | 268 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brazilian Waxing | 22.92× | Beauty & Wellness |
| Planet Fitness | 3.89× | Sports |
| Giphy | 18.83× | Technology & Electronics |
| Pink's Hot Dogs | 38.27× | Food & Beverages |
| Diaper bag | 5.39× | Kids & Family |
| Bass guitar | 3.66× | Music & Radio |
| DocuSign | 8.09× | Technology & Electronics |
| FIFA Club World Cup | 11.9× | Sports |
| Cracker Barrel Old Country Store | 5.13× | Food & Beverages |
| Indeed.com | 2.53× | Business & Career |
| Golf Channel | 3.6× | Sports |
| Kitchenware | 3.32× | Home & Garden |
| Dough | 3.63× | Food & Beverages |
| FIFA World Cup | 2.24× | Sports |
| PSV Eindhoven | 20× | Sports |
| Bachelor of Business Administration | 20.39× | Business & Career |
| Lumber | 3.63× | Home & Garden |
| Take-out | 2.4× | Food & Beverages |
| Violin | 3.45× | Music & Radio |
| Lowe's | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Luxury Orientation | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.6 |
| Design Affinity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.51 |
| Price Sensitivity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.7% |
| United Kingdom | 4.6% |
| Brazil | 4.5% |
See Applegate audiences in other countries
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Frequently asked questions
How many fans does Applegate have in United States?
Applegate has an estimated audience of 260,369 people in United States, concentrated in California and New Jersey.
What is the gender split and age of Applegate fans?
48.0% of Applegate fans are female, 52.0% are male, with an average age of 40.1 years.
Which brands do Applegate fans like most?
Applegate fans show strongest brand affinity for Brazilian Waxing (22.92×), Planet Fitness (3.89×), and Giphy (18.83×) over the country average.
Where do Applegate fans live in United States?
Applegate fans in United States are most concentrated in California (reach 35,016), New Jersey (reach 24,193), and Texas (reach 16,564). These three regions account for the largest share of the active audience.
What other brands do Applegate fans also like?
Beyond Applegate itself, the audience over-indexes on Planet Fitness (3.89×), Giphy (18.83×), Pink's Hot Dogs (38.27×), and Diaper bag (5.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Applegate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.