A data profile of the people who buy, follow and care about Applegate in United States — modelled from more than twelve digital signal sources. Applegate has an estimated audience of 261,726 people in United States.
The average Applegate fan in United States is 40.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New Jersey, Oregon.
Top brand affinities include Pink's Hot Dogs, French's, Boar's Head, with strongest over-indexing on Pink's Hot Dogs (168.49× the country average).
Demographically, the Applegate audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Applegate fan in United States is balanced, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Pink's Hot Dogs.
The key figures that characterise the Applegate profile in United States.
48.0% are female, 52.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.1 |
| Estimated audience size | 261,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Applegate audience comes from United States.
| Country | Share |
|---|---|
| United States | 58.7% |
| Brazil | 5.1% |
| United Kingdom | 4.5% |
Where the Applegate audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 5.24× | |
| 02 | New Jersey | ~30K | 3.82× | |
| 03 | Michigan | ~10K | 2.12× | |
| 04 | Louisiana | ~4K | 1.34× | |
| 05 | California | ~40K | 1.29× | |
| 06 | Connecticut | ~3K | 1.25× | |
| 07 | Vermont | <1K | 1.17× | |
| 08 | Indiana | ~5K | 1.12× | |
| 09 | Kentucky | ~4K | 1.09× | |
| 10 | Utah | ~2K | 1.07× | |
| 11 | Arkansas | ~2K | 1.06× | |
| 12 | Wisconsin | ~4K | 1.05× | |
| 13 | Idaho | ~1K | 0.98× | |
| 14 | Pennsylvania | ~8K | 0.97× | |
| 15 | Ohio | ~8K | 0.95× | |
| 16 | West Virginia | ~1K | 0.95× | |
| 17 | Massachusetts | ~5K | 0.91× | |
| 18 | Mississippi | ~2K | 0.91× | |
| 19 | New Hampshire | <1K | 0.91× | |
| 20 | Maryland | ~4K | 0.90× | |
| 21 | Alabama | ~3K | 0.90× | |
| 22 | Maine | <1K | 0.90× | |
| 23 | Rhode Island | <1K | 0.90× | |
| 24 | New York | ~10K | 0.89× | |
| 25 | Montana | <1K | 0.89× | |
| 26 | Alaska | <1K | 0.89× | |
| 27 | Minnesota | ~3K | 0.88× | |
| 28 | North Dakota | <1K | 0.88× | |
| 29 | South Dakota | <1K | 0.87× | |
| 30 | Washington | ~4K | 0.85× | |
| 31 | South Carolina | ~3K | 0.84× | |
| 32 | Delaware | <1K | 0.84× | |
| 33 | Tennessee | ~4K | 0.83× | |
| 34 | Arizona | ~4K | 0.82× | |
| 35 | Nevada | ~2K | 0.82× | |
| 36 | Colorado | ~3K | 0.81× | |
| 37 | Nebraska | ~1K | 0.81× | |
| 38 | Hawaii | <1K | 0.81× | |
| 39 | Washington, District of Columbia | <1K | 0.81× | |
| 40 | Missouri | ~3K | 0.80× | |
| 41 | Florida | ~10K | 0.79× | |
| 42 | North Carolina | ~6K | 0.79× | |
| 43 | Oklahoma | ~2K | 0.79× | |
| 44 | Kansas | ~2K | 0.79× | |
| 45 | New Mexico | ~1K | 0.79× | |
| 46 | Iowa | ~2K | 0.78× | |
| 47 | Illinois | ~7K | 0.77× | |
| 48 | Georgia | ~6K | 0.77× | |
| 49 | Virginia | ~5K | 0.77× | |
| 50 | Texas | ~10K | 0.67× |
The strongest cross-interests of the Applegate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pink's Hot Dogs | Food & Beverages | 168.49× | ||
| 02 | French's | Food & Beverages | 69.89× | ||
| 03 | Boar's Head | Food & Beverages | 43.71× | ||
| 04 | Chef Boyardee | Food & Beverages | 20.00× | ||
| 05 | Gerard Piqué | Sports | 20.00× | ||
| 06 | FIFA Club World Cup | Sports | 19.03× | ||
| 07 | Leicester City F.C. | Sports | 16.55× | ||
| 08 | Postmates | Food & Beverages | 14.06× | ||
| 09 | Brazilian Waxing | Beauty & Wellness | 13.13× | ||
| 10 | UConn Women's Basketball | Sports | 11.93× | ||
| 11 | Giphy | Technology & Electronics | 11.45× | ||
| 12 | Omaha Steaks | Food & Beverages | 7.09× | ||
| 13 | Cracker Barrel Old Country Store | Food & Beverages | 6.37× | ||
| 14 | Trader Joe's | Shopping | 3.74× | ||
| 15 | Waffle House | Food & Beverages | 3.45× | ||
| 16 | Dough | Food & Beverages | 3.28× | ||
| 17 | IHOP | Food & Beverages | 2.86× | ||
| 18 | Kitchenware | Home & Garden | 2.50× | ||
| 19 | Staples (Canada) | Business & Career | 2.42× | ||
| 20 | Planet Fitness | Sports | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Price Sensitivity | PREMIUM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.85× | |
| Risk Appetite | THRILL | 0.85× |
Applegate has an estimated audience of 261,726 people in United States, concentrated in California and New Jersey.
48.0% of Applegate fans are female, 52.0% are male, with an average age of 40.1 years.
Applegate fans show strongest brand affinity for Pink's Hot Dogs (168.49×), French's (69.89×), and Boar's Head (43.71×) over the country average.
Applegate fans in United States are most concentrated in California (reach ~40K), New Jersey (reach ~30K), and Oregon (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Applegate itself, the audience over-indexes on French's (69.89×), Boar's Head (43.71×), FIFA Club World Cup (19.03×), and Trader Joe's (3.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Applegate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.