Rascasse Audience Intelligence

Oil refinery Audience in United States

A data profile of the people who buy, follow and care about Oil refinery in United States — modelled from more than twelve digital signal sources. Oil refinery has an estimated audience of 1,065,138 people in United States.

#8463among Topic in United States#1355in Politics & Society

The average Oil refinery fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Exxon, Boost Mobile, with strongest over-indexing on The UPS Store (10.63× the country average).

Demographically, the Oil refinery audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oil refinery fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oil refinery profile in United States.

Audience size
1.1M
in United States
Gender
39.7%♀
60.3% male
Age
39.6
average years
Country rank
#22722
Topic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oil refinery fans

39.7% are female, 60.3% are male, average age 39.6.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Oil refinery audience in United States
MetricValue
Female39.7%
Male60.3%
Average age39.6
Estimated audience size1,065,138
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Oil refinery audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Oil refinery audience comes from United States.

Worldwide audience distribution share by country for Oil refinery
CountryShare
United States36.5%
United Kingdom8.7%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oil refinery audience in United States is strongest.

Fig. 05

Top regions by affinity

Oil refinery fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K1.54×
02Louisiana~20K1.52×
03Texas~100K1.48×
04Minnesota~20K1.40×
05California~200K1.35×
06Washington~30K1.24×
07Oklahoma~10K1.24×
08Montana~4K1.19×
09North Dakota~3K1.19×
10Kansas~10K1.15×
11Utah~10K1.11×
12New Hampshire~5K1.11×
13Mississippi~10K1.10×
14Colorado~20K1.09×
15Alaska~2K1.07×
16Illinois~40K1.06×
17Delaware~3K1.04×
18Oregon~10K1.02×
19Idaho~5K1.01×
20Washington, District of Columbia~3K1.01×
21Wisconsin~20K1.00×
22Nevada~10K0.99×
23New Mexico~5K0.99×
24South Dakota~2K0.99×
25Michigan~30K0.96×
26Indiana~20K0.95×
27Missouri~20K0.95×
28Arkansas~8K0.95×
29Maine~4K0.94×
30New Jersey~20K0.92×
31Nebraska~5K0.92×
32Arizona~20K0.91×
33Ohio~30K0.89×
34West Virginia~4K0.89×
35Pennsylvania~30K0.87×
36Virginia~20K0.87×
37Hawaii~4K0.87×
38Alabama~10K0.86×
39Iowa~8K0.86×
40Georgia~30K0.85×
41Rhode Island~3K0.83×
42Maryland~20K0.82×
43Kentucky~10K0.82×
44Connecticut~9K0.82×
45New York~50K0.81×
46North Carolina~30K0.81×
47Tennessee~20K0.81×
48Massachusetts~20K0.77×
49South Carolina~10K0.76×
50Florida~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Oil refinery, United States
0.74×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oil refinery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oil refinery audience
#·InterestCategoryAffinity×
01PetronasCars & Mobility37.47×
02BiscuitvilleFood & Beverages20.00×
03ExxonCars & Mobility16.71×
04Boost MobileTechnology & Electronics10.84×
05The UPS StoreShopping10.63×
06ExxonMobilCars & Mobility10.11×
07Phillips 66Business & Career8.52×
08Duke EnergyHome & Garden6.29×
09Sustainable energyHome & Garden5.06×
10Renewable energyBusiness & Career4.32×
11Rail transportTravel & Leisure3.64×
12Solar energyHome & Garden3.14×
13United Parcel ServiceBusiness & Career3.04×
14FedExBusiness & Career3.01×
15InnovationBusiness & Career2.62×
16United States Postal ServiceBusiness & Career2.35×
17Google MapsInternet & Social Media2.33×
18Mortgage loansBusiness & Career1.90×
19Chick-fil-AFood & Beverages1.75×
20T-MobileTechnology & Electronics1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oil refinery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oil refinery audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.27×
Need for SecurityCONSERVATISM1.92×
Family OrientationCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oil refinery audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.78×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oil refinery have in United States?

Oil refinery has an estimated audience of 1,065,138 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oil refinery fans?

39.7% of Oil refinery fans are female, 60.3% are male, with an average age of 39.6 years.

03

Which brands do Oil refinery fans like most?

Oil refinery fans show strongest brand affinity for The UPS Store (10.63×), Exxon (16.71×), and Boost Mobile (10.84×) over the country average.

04

Where do Oil refinery fans live in United States?

Oil refinery fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Oil refinery fans also like?

Beyond Oil refinery itself, the audience over-indexes on Exxon (16.71×), Boost Mobile (10.84×), Sustainable energy (5.06×), and Biscuitville (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oil refinery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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