Streetwear Shop Audience in Germany
A data profile of the people who buy, follow and care about Streetwear Shop in Germany — modelled from more than twelve digital signal sources. Streetwear Shop has an estimated audience of 646,929 people in Germany.
The average Streetwear Shop fan in Germany is 25.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Highsnobiety, Twitch, F(x) (band), with strongest over-indexing on Highsnobiety (10.52× the country average).
Demographically, the Streetwear Shop audience skews balanced with an average age of 25.0, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Streetwear Shop fan in Germany is balanced, around 25.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Highsnobiety.
At a glance
The key figures that characterise the Streetwear Shop profile in Germany.
Search interest · 12-month trend
Demographics of Streetwear Shop fans
48.6% are female, 51.4% are male, average age 25.0.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 25.0 |
| Estimated audience size | 646,929 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 27% | |
| 30-39 | 7% | |
| 40-49 | 4% | |
| 50+ | 2% |
Worldwide distribution
of the worldwide Streetwear Shop audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 27.5% |
| United States | 12.4% |
| Indonesia | 10.9% |
Geography
Where the Streetwear Shop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~30K | 1.25× | |
| 02 | Sachsen | ~40K | 1.12× | |
| 03 | Thüringen | ~20K | 1.09× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 05 | Baden-Württemberg | ~90K | 1.01× | |
| 06 | Saarland | ~8K | 1.01× | |
| 07 | Berlin | ~30K | 1.00× | |
| 08 | Bremen | ~5K | 0.99× | |
| 09 | Schleswig-Holstein | ~20K | 0.98× | |
| 10 | Rheinland-Pfalz | ~30K | 0.97× | |
| 11 | Sachsen-Anhalt | ~20K | 0.97× | |
| 12 | Bayern | ~100K | 0.95× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.93× | |
| 14 | Niedersachsen | ~60K | 0.92× | |
| 15 | Hamburg | ~10K | 0.91× | |
| 16 | Hessen | ~40K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Streetwear Shop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | F(x) (band) | Music & Radio | 15.59× | ||
| 02 | Highsnobiety | Fashion & Accessoires | 10.52× | ||
| 03 | Carhartt | Fashion & Accessoires | 6.87× | ||
| 04 | Cro (rapper) | Music & Radio | 5.61× | ||
| 05 | Twitch | Games | 3.94× | ||
| 06 | SV Werder Bremen | Sports | 2.74× | ||
| 07 | Real Madrid C.F. | Sports | 2.53× | ||
| 08 | Shoes | Fashion & Accessoires | 2.16× | ||
| 09 | Rock music | Music & Radio | 2.15× | ||
| 10 | TikTok | Internet & Social Media | 1.88× | ||
| 11 | Harry Potter | Movies & TV | 1.86× | ||
| 12 | Borussia Dortmund | Sports | 1.77× | ||
| 13 | Clothing | Fashion & Accessoires | 1.68× | ||
| 14 | Music | Business & Career | 1.64× | ||
| 15 | Movies | Movies & TV | 1.64× | ||
| 16 | Reading | Literature | 1.60× | ||
| 17 | Sports | Sports | 1.58× | ||
| 18 | Arts and music | Arts & Culture | 1.57× | ||
| 19 | Entertainment | Movies & TV | 1.56× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Streetwear Shop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.24× | |
| Mindfulness | BALANCE | 1.48× | |
| Pet Ownership | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.37× | |
| Price Sensitivity | PREMIUM | 0.41× | |
| Extroversion | THRILL | 0.57× |
Frequently asked questions
How many fans does Streetwear Shop have in Germany?
Streetwear Shop has an estimated audience of 646,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Streetwear Shop fans?
48.6% of Streetwear Shop fans are female, 51.4% are male, with an average age of 25.0 years.
Which brands do Streetwear Shop fans like most?
Streetwear Shop fans show strongest brand affinity for Highsnobiety (10.52×), Twitch (3.94×), and F(x) (band) (15.59×) over the country average.
Where do Streetwear Shop fans live in Germany?
Streetwear Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Streetwear Shop fans also like?
Beyond Streetwear Shop itself, the audience over-indexes on Twitch (3.94×), F(x) (band) (15.59×), SV Werder Bremen (2.74×), and Music (1.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Streetwear Shop audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Streetwear Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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