Streetwear Shop Audience in Germany
Streetwear Shop has an estimated audience of 646,929 people in Germany. 48.6% are female, 51.4% are male, average age 25.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: F(x) (band), Highsnobiety, Twitch, Borussia Dortmund, Yahoo!ショッピング.
The average Streetwear Shop fan in Germany is 25.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include F(x) (band), Highsnobiety, Twitch, with strongest over-indexing on F(x) (band) (15.59× the country average). Demographically, the Streetwear Shop audience skews balanced with an average age of 25.0, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Streetwear Shop fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 25.0 |
| Estimated audience size | 646,929 |
Audience persona
The typical Streetwear Shop fan in Germany is balanced, around 25.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for F(x) (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,447 | 0.96× |
| Bayern | 102,307 | 0.98× |
| Baden-Württemberg | 90,019 | 1.02× |
| Niedersachsen | 57,646 | 0.92× |
| Hessen | 40,536 | 0.82× |
| Sachsen | 35,933 | 1.13× |
| Rheinland-Pfalz | 31,782 | 0.98× |
| Brandenburg | 29,533 | 1.47× |
| Berlin | 29,292 | 1.01× |
| Schleswig-Holstein | 23,332 | 1× |
| Thüringen | 18,382 | 1.12× |
| Sachsen-Anhalt | 15,593 | 0.93× |
| Mecklenburg-Vorpommern | 13,515 | 1.09× |
| Hamburg | 11,332 | 0.78× |
| Saarland | 7,706 | 0.97× |
| Bremen | 4,460 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F(x) (band) | 15.59× | Music & Radio |
| Highsnobiety | 10.52× | Fashion & Accessoires |
| Twitch | 3.94× | Games |
| Borussia Dortmund | 1.77× | Sports |
| Yahoo!ショッピング | 3.37× | |
| SV Werder Bremen | 2.74× | Sports |
| Harry Potter | 1.86× | Movies & TV |
| Music | 1.64× | Business & Career |
| Entertainment | 1.56× | Movies & TV |
| TikTok | 1.88× | Internet & Social Media |
| Arts and music | 1.57× | Arts & Culture |
| Shoes | 2.16× | Fashion & Accessoires |
| Clothing | 1.68× | Fashion & Accessoires |
| Business and industry | 1.51× | Business & Career |
| Movies | 1.64× | Movies & TV |
| Sports | 1.58× | Sports |
| Real Madrid C.F. | 2.53× | Sports |
| Reading | 1.6× | Literature |
| Rock music | 2.15× | Music & Radio |
| Finch | 3.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| Quality Awareness | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.28 |
| Creativity | OPEN | 1.28 |
| Career Orientation | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.5% |
| United States | 12.4% |
| Indonesia | 10.9% |
See Streetwear Shop audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Streetwear Shop have in Germany?
Streetwear Shop has an estimated audience of 646,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Streetwear Shop fans?
48.6% of Streetwear Shop fans are female, 51.4% are male, with an average age of 25.0 years.
Which brands do Streetwear Shop fans like most?
Streetwear Shop fans show strongest brand affinity for F(x) (band) (15.59×), Highsnobiety (10.52×), and Twitch (3.94×) over the country average.
Where do Streetwear Shop fans live in Germany?
Streetwear Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,447), Bayern (reach 102,307), and Baden-Württemberg (reach 90,019). These three regions account for the largest share of the active audience.
What other brands do Streetwear Shop fans also like?
Beyond Streetwear Shop itself, the audience over-indexes on Highsnobiety (10.52×), Twitch (3.94×), Borussia Dortmund (1.77×), and Yahoo!ショッピング (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Streetwear Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.