Nick Cannon Audience in United States

Nick Cannon logo

Nick Cannon has an estimated audience of 3,084,912 people in United States. 55.9% are female, 44.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Diddy, Bobby Brown, Joe (singer), Wild 'n Out, Southern hip hop.

The average Nick Cannon fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diddy, Bobby Brown, Joe (singer), with strongest over-indexing on Diddy (7.49× the country average). Demographically, the Nick Cannon audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nick Cannon fans

Demographic split for Nick Cannon audience in United States
MetricValue
Female55.9%
Male44.1%
Average age36.4
Estimated audience size3,084,912

Audience persona

The typical Nick Cannon fan in United States is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Nick Cannon in United States
RegionReachAffinity
California362,7111.07×
Texas299,3281.13×
Florida223,7061.07×
New York179,4501.04×
Georgia138,3671.46×
North Carolina116,2031.25×
Illinois111,0271.08×
Pennsylvania109,8751.06×
Ohio101,5731.07×
Michigan91,4771.13×
Virginia85,0221.13×
New Jersey79,8451.02×
Tennessee74,4331.2×
Maryland72,5811.37×
Arizona66,3721.05×
Indiana59,7731.06×
Louisiana57,6051.45×
Washington57,5420.93×
Missouri57,3151.15×
Alabama57,1531.33×
Massachusetts55,2670.91×
South Carolina54,8681.18×
Wisconsin44,5900.96×
Colorado43,4450.89×
Minnesota40,4050.91×
Kentucky38,0360.98×
Oklahoma36,5141.07×
Mississippi33,8811.33×
Nevada32,4561.09×
Oregon30,4390.86×
Connecticut29,5860.96×
Arkansas26,3081.04×
Utah23,7200.86×
Kansas23,5670.97×
Iowa22,6540.89×
New Mexico13,6240.88×
Nebraska12,9200.84×
Idaho12,3630.8×
Hawaii11,9230.9×
West Virginia11,2740.78×
Washington, District of Columbia9,8861.07×
Delaware9,1281.07×
New Hampshire9,0430.74×
Rhode Island8,5960.88×
Maine8,4890.77×
Montana6,2040.72×
South Dakota5,4540.76×
North Dakota4,9980.79×
Alaska4,8580.74×
Vermont3,5090.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Cannon audience
BrandAffinityCategory
Diddy7.49×Music & Radio
Bobby Brown8.52×Music & Radio
Joe (singer)12.35×Music & Radio
Wild 'n Out13.26×Movies & TV
Southern hip hop3.57×Music & Radio
Teyana Taylor5.73×Movies & TV
Bernie Mac10.22×Movies & TV
Euphoria1.54×Movies & TV
Marlon Wayans8.09×Movies & TV
Hip hop music1.69×Music & Radio
Earthquake (comedian)3.97×Movies & TV
West Coast hip hop2.8×Music & Radio
Contemporary R&B2.06×Music & Radio
Bruno Mars5.63×Music & Radio
Japanese hip hop3.54×Music & Radio
Atlanta hip hop3.54×Music & Radio
Queen Latifah7.65×Music & Radio
Maxwell (musician)10.69×Music & Radio
Reggae2.44×Music & Radio
East Coast hip hop2.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Cannon audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.12
Risk AppetiteTHRILL1.09
Urban LifestyleOPEN1.06
Social Media UsageJOY1.05
SpiritualityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Nick Cannon
CountryShare
United States53.3%
United Kingdom7.0%
Brazil4.7%

See Nick Cannon audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nick Cannon have in United States?

Nick Cannon has an estimated audience of 3,084,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Cannon fans?

55.9% of Nick Cannon fans are female, 44.1% are male, with an average age of 36.4 years.

Which brands do Nick Cannon fans like most?

Nick Cannon fans show strongest brand affinity for Diddy (7.49×), Bobby Brown (8.52×), and Joe (singer) (12.35×) over the country average.

Where do Nick Cannon fans live in United States?

Nick Cannon fans in United States are most concentrated in California (reach 362,711), Texas (reach 299,328), and Florida (reach 223,706). These three regions account for the largest share of the active audience.

What other brands do Nick Cannon fans also like?

Beyond Nick Cannon itself, the audience over-indexes on Bobby Brown (8.52×), Joe (singer) (12.35×), Wild 'n Out (13.26×), and Southern hip hop (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Cannon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.