A data profile of the people who buy, follow and care about Nick Cannon in United States — modelled from more than twelve digital signal sources. Nick Cannon has an estimated audience of 3,100,241 people in United States.
The average Nick Cannon fan in United States is 36.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Diddy, Joe (singer), Lil Duval, with strongest over-indexing on Diddy (7.49× the country average).
Demographically, the Nick Cannon audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nick Cannon fan in United States is more female, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for Diddy.
The key figures that characterise the Nick Cannon profile in United States.
55.9% are female, 44.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 36.4 |
| Estimated audience size | 3,100,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Nick Cannon audience comes from United States.
| Country | Share |
|---|---|
| United States | 53.3% |
| United Kingdom | 7.0% |
| Canada | 4.5% |
Where the Nick Cannon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~60K | 1.45× | |
| 02 | Georgia | ~100K | 1.42× | |
| 03 | Mississippi | ~40K | 1.39× | |
| 04 | Maryland | ~70K | 1.36× | |
| 05 | Alabama | ~60K | 1.32× | |
| 06 | North Carolina | ~100K | 1.22× | |
| 07 | South Carolina | ~50K | 1.18× | |
| 08 | Tennessee | ~70K | 1.16× | |
| 09 | Nevada | ~30K | 1.14× | |
| 10 | Delaware | ~10K | 1.13× | |
| 11 | Virginia | ~80K | 1.11× | |
| 12 | Missouri | ~60K | 1.11× | |
| 13 | Michigan | ~90K | 1.09× | |
| 14 | Washington, District of Columbia | ~10K | 1.09× | |
| 15 | Texas | ~300K | 1.07× | |
| 16 | California | ~400K | 1.05× | |
| 17 | Oklahoma | ~40K | 1.05× | |
| 18 | Arkansas | ~30K | 1.05× | |
| 19 | Florida | ~200K | 1.04× | |
| 20 | Illinois | ~100K | 1.04× | |
| 21 | Ohio | ~100K | 1.04× | |
| 22 | New York | ~200K | 1.03× | |
| 23 | Pennsylvania | ~100K | 1.03× | |
| 24 | Indiana | ~60K | 1.03× | |
| 25 | Arizona | ~60K | 1.02× | |
| 26 | New Jersey | ~80K | 0.99× | |
| 27 | Hawaii | ~10K | 0.98× | |
| 28 | Kentucky | ~40K | 0.96× | |
| 29 | Wisconsin | ~40K | 0.95× | |
| 30 | Connecticut | ~30K | 0.95× | |
| 31 | Kansas | ~20K | 0.95× | |
| 32 | Washington | ~60K | 0.91× | |
| 33 | Massachusetts | ~60K | 0.91× | |
| 34 | Minnesota | ~40K | 0.90× | |
| 35 | New Mexico | ~10K | 0.90× | |
| 36 | Rhode Island | ~9K | 0.90× | |
| 37 | Iowa | ~20K | 0.88× | |
| 38 | Colorado | ~40K | 0.86× | |
| 39 | Oregon | ~30K | 0.86× | |
| 40 | West Virginia | ~10K | 0.86× | |
| 41 | North Dakota | ~5K | 0.86× | |
| 42 | Nebraska | ~10K | 0.85× | |
| 43 | Utah | ~20K | 0.84× | |
| 44 | Idaho | ~10K | 0.82× | |
| 45 | South Dakota | ~6K | 0.82× | |
| 46 | Alaska | ~5K | 0.81× | |
| 47 | New Hampshire | ~10K | 0.78× | |
| 48 | Maine | ~9K | 0.78× | |
| 49 | Montana | ~7K | 0.76× | |
| 50 | Vermont | ~4K | 0.73× |
The strongest cross-interests of the Nick Cannon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild 'n Out | Movies & TV | 13.26× | ||
| 02 | Joe (singer) | Music & Radio | 12.35× | ||
| 03 | Sheryl Underwood | Movies & TV | 11.21× | ||
| 04 | Lil Duval | Movies & TV | 10.53× | ||
| 05 | Bernie Mac | Movies & TV | 10.22× | ||
| 06 | Bobby Brown | Music & Radio | 8.52× | ||
| 07 | Lil' Kim | Music & Radio | 8.43× | ||
| 08 | Marlon Wayans | Movies & TV | 8.09× | ||
| 09 | Diddy | Music & Radio | 7.49× | ||
| 10 | Usher (entertainer) | Music & Radio | 7.38× | ||
| 11 | Teyana Taylor | Movies & TV | 5.73× | ||
| 12 | Bruno Mars | Music & Radio | 5.63× | ||
| 13 | Sean Combs | Music & Radio | 4.46× | ||
| 14 | Earthquake (comedian) | Movies & TV | 3.97× | ||
| 15 | Southern hip hop | Music & Radio | 3.57× | ||
| 16 | Japanese hip hop | Music & Radio | 3.54× | ||
| 17 | Atlanta hip hop | Music & Radio | 3.54× | ||
| 18 | West Coast hip hop | Music & Radio | 2.80× | ||
| 19 | Contemporary R&B | Music & Radio | 2.06× | ||
| 20 | Hip hop music | Music & Radio | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Sustainability | BALANCE | 0.71× | |
| Mindfulness | BALANCE | 0.77× |
Nick Cannon has an estimated audience of 3,100,241 people in United States, concentrated in California and Texas.
55.9% of Nick Cannon fans are female, 44.1% are male, with an average age of 36.4 years.
Nick Cannon fans show strongest brand affinity for Diddy (7.49×), Joe (singer) (12.35×), and Lil Duval (10.53×) over the country average.
Nick Cannon fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Nick Cannon itself, the audience over-indexes on Joe (singer) (12.35×), Lil Duval (10.53×), Wild 'n Out (13.26×), and Southern hip hop (3.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nick Cannon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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