Rascasse Audience Intelligence

Wild 'n Out Audience in United States

A data profile of the people who buy, follow and care about Wild 'n Out in United States — modelled from more than twelve digital signal sources. Wild 'n Out has an estimated audience of 2,160,451 people in United States.

#228among TV series in United States#789among Movie / TV Show / Series in United States#2037in Movies & TV

The average Wild 'n Out fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include John Travolta, Olivia Munn, Ashton Kutcher, with strongest over-indexing on John Travolta (15.54× the country average).

Demographically, the Wild 'n Out audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild 'n Out fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for John Travolta.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild 'n Out profile in United States.

Audience size
2.2M
in United States
Gender
45.9%♀
54.1% male
Age
32.1
average years
Country rank
#13409
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild 'n Out viewers

45.9% are female, 54.1% are male, average age 32.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Wild 'n Out audience in United States
MetricValue
Female45.9%
Male54.1%
Average age32.1
Estimated audience size2,160,451
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Wild 'n Out audience in United States
Age bracketShare%
16-1932%
20-2929%
30-3920%
40-4914%
50+5%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Wild 'n Out audience comes from United States.

Worldwide audience distribution share by country for Wild 'n Out
CountryShare
United States79.3%
United Kingdom3.6%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild 'n Out audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild 'n Out fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K2.07×
02Georgia~100K1.77×
03Louisiana~50K1.67×
04Alabama~50K1.66×
05South Carolina~50K1.50×
06New York~200K1.45×
07Maryland~50K1.35×
08North Carolina~90K1.33×
09Arkansas~20K1.33×
10Tennessee~50K1.21×
11Delaware~7K1.20×
12Kentucky~30K1.18×
13Oklahoma~30K1.14×
14Virginia~60K1.12×
15Ohio~70K1.11×
16Nevada~20K1.11×
17Texas~200K1.10×
18Connecticut~20K1.10×
19Washington, District of Columbia~7K1.10×
20Michigan~60K1.09×
21Missouri~40K1.09×
22Illinois~70K1.03×
23Indiana~40K1.03×
24New Jersey~60K1.02×
25Kansas~20K1.01×
26Pennsylvania~70K1.00×
27Alaska~5K1.00×
28Hawaii~9K0.96×
29Florida~100K0.94×
30West Virginia~9K0.93×
31Arizona~40K0.92×
32California~200K0.89×
33Rhode Island~6K0.87×
34North Dakota~4K0.86×
35Wisconsin~30K0.83×
36New Mexico~9K0.83×
37South Dakota~4K0.83×
38Vermont~3K0.83×
39Nebraska~9K0.82×
40Iowa~10K0.78×
41Montana~5K0.78×
42Massachusetts~30K0.76×
43Maine~6K0.76×
44Minnesota~20K0.75×
45New Hampshire~6K0.75×
46Idaho~8K0.71×
47Colorado~20K0.69×
48Oregon~20K0.69×
49Washington~30K0.67×
50Utah~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Wild 'n Out, United States
0.61×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild 'n Out audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild 'n Out audience
#·InterestCategoryAffinity×
01Olivia MunnMovies & TV16.11×
02John TravoltaMovies & TV15.54×
03Fat JoeMusic & Radio14.74×
04Nick CannonMovies & TV13.26×
05Ja RuleMusic & Radio13.23×
06Hollywood Walk of FameMovies & TV12.59×
07Bernie MacMovies & TV12.39×
08Ashton KutcherMovies & TV12.28×
09Debra MessingMovies & TV11.52×
10Danny DeVitoMovies & TV10.96×
11Jennifer HudsonMusic & Radio10.13×
12Luther VandrossMusic & Radio9.69×
13Chris TuckerMovies & TV8.84×
14Teyana TaylorMovies & TV6.13×
15Janet JacksonMusic & Radio5.56×
16Halle BerryMovies & TV5.40×
17Internet celebrityInternet & Social Media4.35×
18Jimmy KimmelMovies & TV3.74×
19Instant messagingInternet & Social Media2.08×
20SpotifyInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild 'n Out audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild 'n Out audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Early Adopter MentalityPOWER1.44×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild 'n Out audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
SustainabilityBALANCE0.72×
TravellingTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild 'n Out have in United States?

Wild 'n Out has an estimated audience of 2,160,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wild 'n Out viewers?

45.9% of Wild 'n Out fans are female, 54.1% are male, with an average age of 32.1 years.

03

Which brands do Wild 'n Out fans like most?

Wild 'n Out fans show strongest brand affinity for John Travolta (15.54×), Olivia Munn (16.11×), and Ashton Kutcher (12.28×) over the country average.

04

Where do Wild 'n Out fans live in United States?

Wild 'n Out fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wild 'n Out fans also like?

Beyond Wild 'n Out itself, the audience over-indexes on Olivia Munn (16.11×), Ashton Kutcher (12.28×), Danny DeVito (10.96×), and Nick Cannon (13.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Wild 'n Out audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild 'n Out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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