Wild 'n Out Audience in United States
Wild 'n Out has an estimated audience of 2,158,647 people in United States. 45.9% are female, 54.1% are male, average age 32.1. Top brand affinities: Grinch, Goop, Combat sport, Governor of Michigan, Wok.
Top brand affinities include Grinch, Goop, Combat sport, with strongest over-indexing on Grinch (6.56× the country average). Demographically, the Wild 'n Out audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Wild 'n Out fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 32.1 |
| Estimated audience size | 2,158,647 |
Audience persona
The typical Wild 'n Out fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Grinch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 6.56× | Movies & TV |
| Goop | 8.03× | Internet & Social Media |
| Combat sport | 2.19× | Sports |
| Governor of Michigan | 8.28× | Politics & Society |
| Wok | 7.26× | Food & Beverages |
| No Escape (1994 film) | 12.46× | Movies & TV |
| Vocal harmony | 4.95× | Music & Radio |
| Google Photos | 2.62× | Technology & Electronics |
| El Paso County, Colorado | 13.23× | Travel & Leisure |
| TV Fanatic | 9.2× | Movies & TV |
| Buying a House | 5.95× | Home & Garden |
| Harlow | 9.87× | Travel & Leisure |
| Grace Slick | 6.55× | Music & Radio |
| Hibachi | 5.71× | Food & Beverages |
| Hipster | 5.92× | Politics & Society |
| Guitarist (magazine) | 6.91× | Music & Radio |
| Nebraska Cornhuskers football | 2.15× | Sports |
| Jesse Plemons | 2.05× | Movies & TV |
| Hickok45 | 10.23× | Internet & Social Media |
| Google Home | 3.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.65 |
| Early Adopter Mentality | POWER | 1.37 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.14 |
| Social Media Usage | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| United Kingdom | 3.6% |
| Canada | 2.8% |
See Wild 'n Out audiences in other countries
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- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wild 'n Out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.