Wild 'n Out Audience in United States
Wild 'n Out has an estimated audience of 2,158,647 people in United States. 45.9% are female, 54.1% are male, average age 32.1. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, Bernie Mac.
Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (7.83× the country average). Demographically, the Wild 'n Out audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Wild 'n Out fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 32.1 |
| Estimated audience size | 2,158,647 |
Audience persona
The typical Wild 'n Out fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 7.83× | Business & Career |
| CarGurus | 11.26× | Cars & Mobility |
| Google Maps | 7.05× | Internet & Social Media |
| Indeed.com | 6.34× | Business & Career |
| Bernie Mac | 24.44× | Movies & TV |
| DeviantArt | 9.41× | Internet & Social Media |
| John Travolta | 14.38× | Movies & TV |
| Bruce Willis | 9.5× | Movies & TV |
| Circle K | 9.19× | Shopping |
| Nipsey Hussle | 26.69× | Music & Radio |
| Aaron Rodgers | 7.82× | Sports |
| Beetlejuice | 5.86× | Movies & TV |
| Khan Academy | 9.02× | Business & Career |
| Enterprise Rent-A-Car | 6.54× | Cars & Mobility |
| Kaley Cuoco | 12.44× | Movies & TV |
| Diana Ross | 13.82× | Music & Radio |
| Antonio Banderas | 17.52× | Movies & TV |
| Blake Lively | 9.58× | Movies & TV |
| LL Cool J | 19.15× | Music & Radio |
| Wesley Snipes | 18.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.65 |
| Early Adopter Mentality | POWER | 1.37 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.14 |
| Social Media Usage | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| United Kingdom | 3.6% |
| Canada | 2.8% |
See Wild 'n Out audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Wild 'n Out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.