Low-alcohol beer Audience in United States

Low-alcohol beer logo

Low-alcohol beer has an estimated audience of 724,885 people in United States. 52.6% are female, 47.4% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Hard seltzer, Instacart, Burn (energy drink), Non-alcoholic beverage, BrewDog.

The average Low-alcohol beer fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hard seltzer, Instacart, Burn (energy drink), with strongest over-indexing on Hard seltzer (47.92× the country average). Demographically, the Low-alcohol beer audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Low-alcohol beer fans

Demographic split for Low-alcohol beer audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.7
Estimated audience size724,885

Audience persona

The typical Low-alcohol beer fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Hard seltzer.

Top regions in United States

Top regions ranked by reach for Low-alcohol beer in United States
RegionReachAffinity
California60,2340.76×
Texas55,6770.89×
New York39,3360.97×
Florida39,2590.8×
Illinois33,2501.38×
Pennsylvania30,9411.27×
Ohio25,3841.14×
Michigan23,4761.24×
North Carolina21,6230.99×
Massachusetts19,2151.35×
Georgia19,1650.86×
Wisconsin17,4321.6×
New Jersey17,3390.94×
Virginia17,0200.96×
Tennessee14,4420.99×
Washington13,9980.96×
Colorado13,9591.22×
Indiana13,7941.04×
Arizona13,3520.9×
Missouri11,8171.01×
Minnesota11,8081.14×
Maryland10,8440.87×
South Carolina10,0730.92×
Kentucky9,9121.09×
Connecticut8,3271.15×
Alabama8,2510.81×
Oregon8,2390.99×
Louisiana7,1120.76×
Iowa6,7141.12×
Kansas5,7461.01×
Oklahoma5,6400.7×
Nevada5,2060.74×
Arkansas4,8400.81×
Mississippi4,0570.68×
New Hampshire4,0221.41×
Nebraska3,6291×
Idaho3,5350.97×
West Virginia3,2540.96×
Maine2,9681.14×
New Mexico2,8420.78×
Hawaii2,6170.84×
Utah2,5550.39×
Rhode Island2,3601.02×
South Dakota2,1371.28×
Washington, District of Columbia2,0680.95×
Montana1,9980.99×
Delaware1,9780.99×
Vermont1,8721.47×
Alaska1,3370.86×
North Dakota1,2800.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Low-alcohol beer audience
BrandAffinityCategory
Hard seltzer47.92×Food & Beverages
Instacart5.76×Internet & Social Media
Burn (energy drink)27.22×Food & Beverages
Non-alcoholic beverage4.92×Food & Beverages
BrewDog19.78×Food & Beverages
McLaren F117.01×Sports
Total Wine & More4.52×Food & Beverages
Microbrewery3.65×Food & Beverages
Blended whiskey6.14×Food & Beverages
Cocktail2.24×Food & Beverages
Brewery2.62×Food & Beverages
Beer1.51×Food & Beverages
Lando Norris6.84×Sports
Distilled beverage1.66×Food & Beverages
Brewing2.22×Food & Beverages
India Pale Ale7.88×Food & Beverages
Gorillas4.16×Shopping
Homebrewing4.66×Food & Beverages
Lagunitas Brewing Company11.6×Food & Beverages
REI1.97×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Low-alcohol beer audience
TraitClusterScore
IndulgenceJOY1.61
Luxury OrientationPREMIUM1.4
LGBTQ+ IdentityOPEN1.38
SustainabilityBALANCE1.3
Urban LifestyleOPEN1.29
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Low-alcohol beer
CountryShare
United States35.8%
United Kingdom12.6%
Canada5.5%

See Low-alcohol beer audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Low-alcohol beer have in United States?

Low-alcohol beer has an estimated audience of 724,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Low-alcohol beer fans?

52.6% of Low-alcohol beer fans are female, 47.4% are male, with an average age of 41.7 years.

Which brands do Low-alcohol beer fans like most?

Low-alcohol beer fans show strongest brand affinity for Hard seltzer (47.92×), Instacart (5.76×), and Burn (energy drink) (27.22×) over the country average.

Where do Low-alcohol beer fans live in United States?

Low-alcohol beer fans in United States are most concentrated in California (reach 60,234), Texas (reach 55,677), and New York (reach 39,336). These three regions account for the largest share of the active audience.

What other brands do Low-alcohol beer fans also like?

Beyond Low-alcohol beer itself, the audience over-indexes on Instacart (5.76×), Burn (energy drink) (27.22×), Non-alcoholic beverage (4.92×), and BrewDog (19.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Low-alcohol beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.