Rascasse Audience Intelligence

Low-alcohol beer Audience in United States

A data profile of the people who buy, follow and care about Low-alcohol beer in United States — modelled from more than twelve digital signal sources. Low-alcohol beer has an estimated audience of 724,885 people in United States.

#61among Alcohol in United States#9922among Topic in United States#1620in Food & Beverages

The average Low-alcohol beer fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hard seltzer, Instacart, Burn (energy drink), with strongest over-indexing on Hard seltzer (47.92× the country average).

Demographically, the Low-alcohol beer audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Low-alcohol beer fan in United States is balanced, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Hard seltzer.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Low-alcohol beer profile in United States.

Audience size
725K
in United States
Gender
52.6%♀
47.4% male
Age
41.7
average years
Country rank
#29269
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Low-alcohol beer fans

52.6% are female, 47.4% are male, average age 41.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Low-alcohol beer audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.7
Estimated audience size724,885
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Low-alcohol beer audience in United States
Age bracketShare%
16-1910%
20-2921%
30-3924%
40-4924%
50+22%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Low-alcohol beer audience comes from United States.

Worldwide audience distribution share by country for Low-alcohol beer
CountryShare
United States35.8%
United Kingdom12.6%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Low-alcohol beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Low-alcohol beer fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K1.37×
02Colorado~10K1.31×
03Massachusetts~20K1.22×
04Illinois~30K1.21×
05Pennsylvania~30K1.18×
06Michigan~20K1.16×
07Ohio~30K1.14×
08Oregon~9K1.14×
09New Hampshire~3K1.12×
10Maine~3K1.12×
11Iowa~7K1.11×
12Washington, District of Columbia~2K1.10×
13Minnesota~10K1.09×
14Virginia~20K1.08×
15Vermont~1K1.07×
16Missouri~10K1.05×
17Kentucky~10K1.05×
18Nebraska~4K1.04×
19Montana~2K1.04×
20South Dakota~2K1.03×
21South Carolina~10K1.02×
22Connecticut~7K1.02×
23Idaho~4K1.02×
24Rhode Island~2K1.01×
25North Dakota~2K1.01×
26North Carolina~20K0.99×
27West Virginia~3K0.99×
28Delaware~2K0.99×
29Kansas~6K0.98×
30New York~40K0.97×
31Maryland~10K0.97×
32Alaska~2K0.97×
33New Jersey~20K0.96×
34Arkansas~6K0.96×
35Hawaii~3K0.96×
36Oklahoma~8K0.94×
37New Mexico~3K0.94×
38Alabama~9K0.92×
39Mississippi~5K0.92×
40Nevada~6K0.90×
41Indiana~10K0.88×
42Louisiana~8K0.88×
43Tennessee~10K0.86×
44Washington~10K0.83×
45Utah~5K0.83×
46Arizona~10K0.81×
47Florida~40K0.79×
48Georgia~20K0.76×
49Texas~40K0.71×
50California~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Low-alcohol beer, United States
0.62×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Low-alcohol beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Low-alcohol beer audience
#·InterestCategoryAffinity×
01Hard seltzerFood & Beverages47.92×
02Burn (energy drink)Food & Beverages27.22×
03BrewDogFood & Beverages19.78×
04McLaren F1Sports17.01×
05Lagunitas Brewing CompanyFood & Beverages11.60×
06India Pale AleFood & Beverages7.88×
07Lando NorrisSports6.84×
08Blended whiskeyFood & Beverages6.14×
09InstacartInternet & Social Media5.76×
10Non-alcoholic beverageFood & Beverages4.92×
11HomebrewingFood & Beverages4.66×
12Total Wine & MoreFood & Beverages4.52×
13GorillasShopping4.16×
14MicrobreweryFood & Beverages3.65×
15BreweryFood & Beverages2.62×
16CocktailFood & Beverages2.24×
17BrewingFood & Beverages2.22×
18Mitch McConnellPolitics & Society1.89×
19Distilled beverageFood & Beverages1.66×
20BeerFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Low-alcohol beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Low-alcohol beer audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.35×
SustainabilityBALANCE1.26×
Design AffinityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Low-alcohol beer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Price SensitivityPREMIUM0.77×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Low-alcohol beer have in United States?

Low-alcohol beer has an estimated audience of 724,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Low-alcohol beer fans?

52.6% of Low-alcohol beer fans are female, 47.4% are male, with an average age of 41.7 years.

03

Which brands do Low-alcohol beer fans like most?

Low-alcohol beer fans show strongest brand affinity for Hard seltzer (47.92×), Instacart (5.76×), and Burn (energy drink) (27.22×) over the country average.

04

Where do Low-alcohol beer fans live in United States?

Low-alcohol beer fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Low-alcohol beer fans also like?

Beyond Low-alcohol beer itself, the audience over-indexes on Instacart (5.76×), Burn (energy drink) (27.22×), Non-alcoholic beverage (4.92×), and Mitch McConnell (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Low-alcohol beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Low-alcohol beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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