Rascasse Audience Intelligence

TravelCenters of America Target Market in Germany

A data profile of the people who buy, follow and care about TravelCenters of America in Germany — modelled from more than twelve digital signal sources. TravelCenters of America has an estimated audience of 407,363 people in Germany.

#1778among Brand in Germany#1093in Travel & Leisure

The average TravelCenters of America fan in Germany is 38.6 years old, more male, and lives primarily in Thüringen.

The audience is concentrated in Thüringen, Nordrhein-Westfalen, Bayern.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TravelCenters of America profile in Germany.

Audience size
407K
in Germany
Gender
13.3%♀
86.7% male
Age
38.6
average years
Country rank
#13824
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TravelCenters of America

13.3% are female, 86.7% are male, average age 38.6.

Fig. 02

Gender split

13.3%
Female
86.7%
Male
Demographic split for TravelCenters of America audience in Germany
MetricValue
Female13.3%
Male86.7%
Average age38.6
Estimated audience size407,363
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the TravelCenters of America audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3928%
40-4924%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide TravelCenters of America audience comes from Germany.

Worldwide audience distribution share by country for TravelCenters of America
CountryShare
United States17.4%
Norway13.8%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TravelCenters of America audience in Germany is strongest.

Fig. 05

Top regions by affinity

TravelCenters of America customers by region in Germany
#RegionReachAffinity×
01Thüringen~90K9.03×
02Sachsen~10K0.64×
03Hessen~20K0.63×
04Berlin~10K0.60×
05Hamburg~5K0.51×
06Bremen~2K0.50×
07Nordrhein-Westfalen~40K0.47×
08Baden-Württemberg~30K0.47×
09Bayern~30K0.45×
10Niedersachsen~20K0.44×
11Mecklenburg-Vorpommern~3K0.44×
12Saarland~2K0.44×
13Rheinland-Pfalz~8K0.41×
14Brandenburg~5K0.41×
15Sachsen-Anhalt~4K0.41×
16Schleswig-Holstein~6K0.40×
Fig. 06

Affinity by region

Affinity by region — TravelCenters of America, Germany
0.40×1.00×9.03×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See TravelCenters of America audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TravelCenters of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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