San Juan, Puerto Rico Audience in United States
San Juan, Puerto Rico has an estimated audience of 7,944,698 people in United States. 56.0% are female, 44.0% are male, average age 38.5. Top regions: Florida, Texas, New York. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Nebraska Cornhuskers football, Combat sport.
The average San Juan, Puerto Rico fan in United States is 38.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (5.33× the country average). Demographically, the San Juan, Puerto Rico audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of San Juan, Puerto Rico fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 38.5 |
| Estimated audience size | 7,944,698 |
Audience persona
The typical San Juan, Puerto Rico fan in United States is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,056,882 | 1.96× |
| Texas | 919,494 | 1.35× |
| New York | 857,802 | 1.93× |
| California | 694,323 | 0.79× |
| New Jersey | 370,797 | 1.84× |
| North Carolina | 369,361 | 1.55× |
| Georgia | 361,066 | 1.48× |
| Pennsylvania | 342,932 | 1.28× |
| Massachusetts | 319,777 | 2.04× |
| Illinois | 304,471 | 1.15× |
| Virginia | 270,476 | 1.4× |
| Ohio | 215,751 | 0.88× |
| Maryland | 206,765 | 1.51× |
| Michigan | 178,356 | 0.86× |
| Washington | 157,121 | 0.99× |
| Connecticut | 152,410 | 1.91× |
| Tennessee | 123,511 | 0.78× |
| Colorado | 117,181 | 0.94× |
| South Carolina | 116,975 | 0.98× |
| Arizona | 116,083 | 0.72× |
| Indiana | 113,015 | 0.78× |
| Minnesota | 112,602 | 0.99× |
| Wisconsin | 94,851 | 0.79× |
| Alabama | 89,713 | 0.81× |
| Louisiana | 89,261 | 0.87× |
| Missouri | 83,341 | 0.65× |
| Kentucky | 66,191 | 0.66× |
| Oklahoma | 58,966 | 0.67× |
| Oregon | 56,493 | 0.62× |
| Utah | 52,738 | 0.74× |
| Nevada | 51,191 | 0.67× |
| New Mexico | 48,299 | 1.21× |
| Washington, District of Columbia | 45,704 | 1.91× |
| Kansas | 45,290 | 0.72× |
| Iowa | 43,064 | 0.66× |
| Rhode Island | 38,971 | 1.54× |
| Mississippi | 38,298 | 0.59× |
| Arkansas | 37,287 | 0.57× |
| New Hampshire | 32,585 | 1.04× |
| Delaware | 29,267 | 1.34× |
| Maine | 25,676 | 0.9× |
| Nebraska | 25,343 | 0.64× |
| Idaho | 20,366 | 0.51× |
| West Virginia | 20,033 | 0.54× |
| Hawaii | 15,294 | 0.45× |
| Vermont | 13,993 | 1× |
| North Dakota | 11,093 | 0.68× |
| Montana | 10,912 | 0.5× |
| Alaska | 10,474 | 0.62× |
| South Dakota | 10,392 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.33× | Politics & Society |
| Kendra Scott | 5.25× | Fashion & Accessoires |
| Progressive rock | 3.65× | Music & Radio |
| Nebraska Cornhuskers football | 4.05× | Sports |
| Combat sport | 1.57× | Sports |
| Panama | 3.53× | Travel & Leisure |
| Jesse Plemons | 2.89× | Movies & TV |
| UK garage | 4.43× | Music & Radio |
| Stamp collecting | 3.76× | Home & Garden |
| Natural rubber | 1.61× | Cars & Mobility |
| Bank account | 1.82× | Business & Career |
| Jaws | 3.44× | Movies & TV |
| Personality | 3.77× | Business & Career |
| James Madison University | 7× | Business & Career |
| Glenn Danzig | 7.03× | Music & Radio |
| Urban horticulture | 1.95× | Home & Garden |
| Kento Yamazaki | 5.57× | Movies & TV |
| Nipsey Hussle | 2.91× | Music & Radio |
| Mothercare | 1.6× | Kids & Family |
| Cam Ward | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.28 |
| Travelling | THRILL | 1.27 |
| Extroversion | THRILL | 1.22 |
| Urban Lifestyle | OPEN | 1.14 |
| Sports Activity | POWER | 1.14 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| Mexico | 8.9% |
| Colombia | 6.7% |
See San Juan, Puerto Rico audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does San Juan, Puerto Rico have in United States?
San Juan, Puerto Rico has an estimated audience of 7,944,698 people in United States, concentrated in Florida and Texas.
What is the gender split and age of San Juan, Puerto Rico fans?
56.0% of San Juan, Puerto Rico fans are female, 44.0% are male, with an average age of 38.5 years.
Which brands do San Juan, Puerto Rico fans like most?
San Juan, Puerto Rico fans show strongest brand affinity for Nationality (5.33×), Kendra Scott (5.25×), and Progressive rock (3.65×) over the country average.
Where do San Juan, Puerto Rico fans live in United States?
San Juan, Puerto Rico fans in United States are most concentrated in Florida (reach 1,056,882), Texas (reach 919,494), and New York (reach 857,802). These three regions account for the largest share of the active audience.
What other brands do San Juan, Puerto Rico fans also like?
Beyond San Juan, Puerto Rico itself, the audience over-indexes on Kendra Scott (5.25×), Progressive rock (3.65×), Nebraska Cornhuskers football (4.05×), and Combat sport (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for San Juan, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.