Rascasse Audience Intelligence

San Juan, Puerto Rico Audience in United States

A data profile of the people who buy, follow and care about San Juan, Puerto Rico in United States — modelled from more than twelve digital signal sources. San Juan, Puerto Rico has an estimated audience of 7,944,698 people in United States.

#72among City in United States#281among POI in United States#382in Travel & Leisure

The average San Juan, Puerto Rico fan in United States is 38.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Las Vegas, Sia, Planet Fitness, with strongest over-indexing on Las Vegas (4.5× the country average).

Demographically, the San Juan, Puerto Rico audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Juan, Puerto Rico fan in United States is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Juan, Puerto Rico profile in United States.

Audience size
7.9M
in United States
Gender
56.0%♀
44.0% male
Age
38.5
average years
Country rank
#4461
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Juan, Puerto Rico fans

56.0% are female, 44.0% are male, average age 38.5.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for San Juan, Puerto Rico audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.5
Estimated audience size7,944,698
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the San Juan, Puerto Rico audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

42.7%

of the worldwide San Juan, Puerto Rico audience comes from United States.

Worldwide audience distribution share by country for San Juan, Puerto Rico
CountryShare
United States42.7%
Mexico8.9%
Colombia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Juan, Puerto Rico audience in United States is strongest.

Fig. 05

Top regions by affinity

San Juan, Puerto Rico fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K1.88×
02Washington, District of Columbia~40K1.85×
03Connecticut~100K1.82×
04Florida~1M1.81×
05New York~800K1.73×
06New Jersey~300K1.68×
07Rhode Island~40K1.52×
08Maryland~200K1.45×
09Delaware~30K1.44×
10North Carolina~300K1.42×
11Georgia~300K1.38×
12Virginia~300K1.35×
13Texas~900K1.25×
14Pennsylvania~300K1.24×
15Illinois~300K1.16×
16New Mexico~50K1.15×
17Vermont~20K1.13×
18New Hampshire~30K1.08×
19Minnesota~100K1.01×
20South Carolina~100K0.98×
21Maine~30K0.98×
22Colorado~100K0.91×
23Wisconsin~100K0.91×
24Ohio~200K0.90×
25Michigan~200K0.90×
26Washington~100K0.90×
27Louisiana~90K0.86×
28Tennessee~100K0.83×
29Indiana~100K0.83×
30Alabama~90K0.82×
31Kansas~50K0.79×
32North Dakota~10K0.78×
33Utah~50K0.77×
34Nebraska~30K0.76×
35Kentucky~70K0.75×
36California~600K0.74×
37Iowa~50K0.74×
38Missouri~90K0.73×
39Alaska~10K0.73×
40Arizona~100K0.72×
41Oklahoma~60K0.71×
42South Dakota~10K0.71×
43Nevada~50K0.69×
44Mississippi~40K0.68×
45Arkansas~40K0.68×
46Idaho~30K0.65×
47West Virginia~20K0.65×
48Oregon~60K0.64×
49Montana~10K0.64×
50Hawaii~20K0.51×
Fig. 06

Affinity by region

Affinity by region — San Juan, Puerto Rico, United States
0.51×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Juan, Puerto Rico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Juan, Puerto Rico audience
#·InterestCategoryAffinity×
01SC FreiburgSports20.00×
02SiaMusic & Radio13.38×
03Copa LibertadoresSports10.08×
04Lyric poetryLiterature8.49×
05Las VegasTravel & Leisure4.50×
06Anne HathawayMovies & TV4.21×
07La LigaSports3.75×
08Web serverTechnology & Electronics3.72×
09CaribbeanTravel & Leisure3.25×
10Royal Caribbean Cruises Ltd.Travel & Leisure3.21×
11IslandTravel & Leisure3.19×
12Diaper bagKids & Family3.09×
13Spanish languagePolitics & Society2.77×
14Planet FitnessSports2.50×
15Solar energyHome & Garden2.44×
16Discount storesShopping2.22×
17RadioTechnology & Electronics2.20×
18MexicoTravel & Leisure1.97×
19FIFA World CupSports1.84×
20Pizza HutFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Juan, Puerto Rico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Juan, Puerto Rico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
SpiritualityBALANCE1.66×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Juan, Puerto Rico audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.82×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Juan, Puerto Rico have in United States?

San Juan, Puerto Rico has an estimated audience of 7,944,698 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of San Juan, Puerto Rico fans?

56.0% of San Juan, Puerto Rico fans are female, 44.0% are male, with an average age of 38.5 years.

03

Which brands do San Juan, Puerto Rico fans like most?

San Juan, Puerto Rico fans show strongest brand affinity for Las Vegas (4.5×), Sia (13.38×), and Planet Fitness (2.5×) over the country average.

04

Where do San Juan, Puerto Rico fans live in United States?

San Juan, Puerto Rico fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~900K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do San Juan, Puerto Rico fans also like?

Beyond San Juan, Puerto Rico itself, the audience over-indexes on Sia (13.38×), Planet Fitness (2.5×), Caribbean (3.25×), and FIFA World Cup (1.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Juan, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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