San Juan, Puerto Rico Audience in United States

San Juan, Puerto Rico has an estimated audience of 7,944,698 people in United States. 56.0% are female, 44.0% are male, average age 38.5. Top regions: Florida, Texas, New York. Top brand affinities: Las Vegas, Planet Fitness, FIFA World Cup, Caribbean, Sia.

The average San Juan, Puerto Rico fan in United States is 38.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Las Vegas, Planet Fitness, FIFA World Cup, with strongest over-indexing on Las Vegas (5.61× the country average). Demographically, the San Juan, Puerto Rico audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Juan, Puerto Rico fans

Demographic split for San Juan, Puerto Rico audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.5
Estimated audience size7,944,698

Audience persona

The typical San Juan, Puerto Rico fan in United States is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for San Juan, Puerto Rico in United States
RegionReachAffinity
Florida1,056,8821.96×
Texas919,4941.35×
New York857,8021.93×
California694,3230.79×
New Jersey370,7971.84×
North Carolina369,3611.55×
Georgia361,0661.48×
Pennsylvania342,9321.28×
Massachusetts319,7772.04×
Illinois304,4711.15×
Virginia270,4761.4×
Ohio215,7510.88×
Maryland206,7651.51×
Michigan178,3560.86×
Washington157,1210.99×
Connecticut152,4101.91×
Tennessee123,5110.78×
Colorado117,1810.94×
South Carolina116,9750.98×
Arizona116,0830.72×
Indiana113,0150.78×
Minnesota112,6020.99×
Wisconsin94,8510.79×
Alabama89,7130.81×
Louisiana89,2610.87×
Missouri83,3410.65×
Kentucky66,1910.66×
Oklahoma58,9660.67×
Oregon56,4930.62×
Utah52,7380.74×
Nevada51,1910.67×
New Mexico48,2991.21×
Washington, District of Columbia45,7041.91×
Kansas45,2900.72×
Iowa43,0640.66×
Rhode Island38,9711.54×
Mississippi38,2980.59×
Arkansas37,2870.57×
New Hampshire32,5851.04×
Delaware29,2671.34×
Maine25,6760.9×
Nebraska25,3430.64×
Idaho20,3660.51×
West Virginia20,0330.54×
Hawaii15,2940.45×
Vermont13,9931×
North Dakota11,0930.68×
Montana10,9120.5×
Alaska10,4740.62×
South Dakota10,3920.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Juan, Puerto Rico audience
BrandAffinityCategory
Las Vegas5.61×Travel & Leisure
Planet Fitness4.47×Sports
FIFA World Cup2.87×Sports
Caribbean3.67×Travel & Leisure
Sia14.24×Music & Radio
Mexico2.83×Travel & Leisure
Island3.95×Travel & Leisure
La Liga5.38×Sports
Fly fishing3.9×Sports
Bass guitar2.87×Music & Radio
Clarinet5.1×Music & Radio
Metaphysics3.08×Business & Career
Funko5.73×Kids & Family
Saxophone5.04×Music & Radio
Carpentry3.07×Home & Garden
Princess Polly5.31×Fashion & Accessoires
Hiking trails4.7×Sports
Reggaeton2.79×Music & Radio
NBA Finals2.47×Sports
Lumber3.32×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Juan, Puerto Rico audience
TraitClusterScore
SpiritualityBALANCE1.28
TravellingTHRILL1.27
ExtroversionTHRILL1.22
Urban LifestyleOPEN1.14
Sports ActivityPOWER1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for San Juan, Puerto Rico
CountryShare
United States42.7%
Mexico8.9%
Colombia6.7%

See San Juan, Puerto Rico audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Juan, Puerto Rico have in United States?

San Juan, Puerto Rico has an estimated audience of 7,944,698 people in United States, concentrated in Florida and Texas.

What is the gender split and age of San Juan, Puerto Rico fans?

56.0% of San Juan, Puerto Rico fans are female, 44.0% are male, with an average age of 38.5 years.

Which brands do San Juan, Puerto Rico fans like most?

San Juan, Puerto Rico fans show strongest brand affinity for Las Vegas (5.61×), Planet Fitness (4.47×), and FIFA World Cup (2.87×) over the country average.

Where do San Juan, Puerto Rico fans live in United States?

San Juan, Puerto Rico fans in United States are most concentrated in Florida (reach 1,056,882), Texas (reach 919,494), and New York (reach 857,802). These three regions account for the largest share of the active audience.

What other brands do San Juan, Puerto Rico fans also like?

Beyond San Juan, Puerto Rico itself, the audience over-indexes on Planet Fitness (4.47×), FIFA World Cup (2.87×), Caribbean (3.67×), and Sia (14.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Juan, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.