JPay Audience in United States

JPay logo

JPay has an estimated audience of 1,621,292 people in United States. 81.4% are female, 18.6% are male, average age 38.3. Top regions: Texas, Florida, Georgia. Top brand affinities: Goop, Grinch, Governor of Michigan, Wok, Racing.

The average JPay fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (4.41× the country average). Demographically, the JPay audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Financial services company

Demographics of JPay fans

Demographic split for JPay audience in United States
MetricValue
Female81.4%
Male18.6%
Average age38.3
Estimated audience size1,621,292

Audience persona

The typical JPay fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for JPay in United States
RegionReachAffinity
Texas223,8221.61×
Florida166,6501.52×
Georgia141,4012.83×
California140,7590.79×
Michigan111,0152.62×
New York104,0361.15×
Virginia78,5821.99×
Pennsylvania67,1111.23×
Arizona64,5381.95×
Tennessee51,7781.59×
Missouri49,0891.88×
Louisiana44,2282.12×
Illinois43,4070.8×
Oklahoma39,3452.19×
Minnesota37,2281.6×
Colorado34,7231.36×
Idaho34,5244.25×
New Jersey33,9300.82×
North Carolina30,7240.63×
Washington28,2120.87×
Ohio23,7480.48×
Alabama21,3170.94×
Mississippi15,1391.13×
Kentucky14,4020.71×
Connecticut14,3840.88×
South Carolina14,3650.59×
Indiana13,7470.46×
Arkansas13,1000.98×
Iowa12,7150.95×
Oregon11,8800.64×
Maryland11,6310.42×
Nevada9,5230.61×
Wisconsin8,0680.33×
Kansas6,9860.55×
Massachusetts6,4450.2×
North Dakota4,5231.36×
New Mexico4,5160.56×
Utah4,2990.3×
West Virginia4,1770.55×
Nebraska3,3000.41×
Delaware3,0570.68×
Alaska2,2620.65×
Washington, District of Columbia1,7400.36×
South Dakota1,7370.46×
Montana1,7130.38×
Maine1,6390.28×
Hawaii1,5850.23×
Rhode Island1,2350.24×
New Hampshire1,1860.19×
Wyoming1,1070.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JPay audience
BrandAffinityCategory
Goop4.41×Internet & Social Media
Grinch3.3×Movies & TV
Governor of Michigan5.11×Politics & Society
Wok4.06×Food & Beverages
Racing1.55×Cars & Mobility
Mathcore4.27×Music & Radio
Keeper (password manager)3.32×Technology & Electronics
Birthday Gifts1.62×Kids & Family
Google Home3.22×Technology & Electronics
Historic site2.11×Arts & Culture
Vocal harmony2.22×Music & Radio
Hibachi3.66×Food & Beverages
Home staging2.41×Home & Garden
Grace Slick3.99×Music & Radio
Hipster4.38×Politics & Society
Noodle (Gorillaz)1.63×Music & Radio
Gran Torino3.14×Movies & TV
El Paso County, Colorado5.76×Travel & Leisure
Fairy godmother3.18×Literature
No Escape (1994 film)4.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JPay audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
ExtroversionTHRILL1.22
Urban LifestyleOPEN1.21
Luxury OrientationPREMIUM1.2
Convenience OrientationPREMIUM1.18
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for JPay
CountryShare
United States99.2%
Germany0.7%
Italy0.2%

See JPay audiences in other countries

More Financial services company audiences in United States

Frequently asked questions

How many fans does JPay have in United States?

JPay has an estimated audience of 1,621,292 people in United States, concentrated in Texas and Florida.

What is the gender split and age of JPay fans?

81.4% of JPay fans are female, 18.6% are male, with an average age of 38.3 years.

Which brands do JPay fans like most?

JPay fans show strongest brand affinity for Goop (4.41×), Grinch (3.3×), and Governor of Michigan (5.11×) over the country average.

Where do JPay fans live in United States?

JPay fans in United States are most concentrated in Texas (reach 223,822), Florida (reach 166,650), and Georgia (reach 141,401). These three regions account for the largest share of the active audience.

What other brands do JPay fans also like?

Beyond JPay itself, the audience over-indexes on Grinch (3.3×), Governor of Michigan (5.11×), Wok (4.06×), and Racing (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JPay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.