Rascasse Audience Intelligence

JPay Target Market in United States

A data profile of the people who buy, follow and care about JPay in United States — modelled from more than twelve digital signal sources. JPay has an estimated audience of 1,531,950 people in United States.

#1among Financial services company in United States#1817among Brand in United States#1225in Business & Career

The average JPay fan in United States is 38.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include McDonald's, Pizza Hut, Pinterest, with strongest over-indexing on McDonald's (3.45× the country average).

Demographically, the JPay audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JPay fan in United States is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for McDonald's.

Category: Business & Career · Type: Brand · Subtype: Financial services company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JPay profile in United States.

Audience size
1.5M
in United States
Gender
81.4%♀
18.6% male
Age
38.3
average years
Country rank
#17480
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JPay

81.4% are female, 18.6% are male, average age 38.3.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for JPay audience in United States
MetricValue
Female81.4%
Male18.6%
Average age38.3
Estimated audience size1,531,950
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the JPay audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3924%
40-4924%
50+13%
Fig. 04

Worldwide distribution

99.1%

of the worldwide JPay audience comes from United States.

Worldwide audience distribution share by country for JPay
CountryShare
United States99.1%
Germany0.7%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JPay audience in United States is strongest.

Fig. 05

Top regions by affinity

JPay customers by region in United States
#RegionReachAffinity×
01Idaho~30K3.70×
02Georgia~200K3.10×
03Michigan~100K2.57×
04Louisiana~50K2.41×
05Oklahoma~40K2.36×
06Missouri~50K2.09×
07Arizona~70K2.05×
08Virginia~80K1.93×
09Minnesota~40K1.73×
10Tennessee~50K1.64×
11Texas~200K1.53×
12North Dakota~5K1.48×
13Florida~200K1.43×
14Mississippi~20K1.32×
15Pennsylvania~70K1.28×
16Colorado~30K1.28×
17Iowa~10K1.05×
18Connecticut~20K1.04×
19Arkansas~10K1.04×
20New York~90K0.98×
21Illinois~50K0.97×
22Alabama~20K0.89×
23Washington~30K0.85×
24California~100K0.83×
25New Jersey~30K0.78×
26Delaware~3K0.73×
27Kentucky~10K0.72×
28Oregon~10K0.67×
29Alaska~2K0.67×
30Nevada~10K0.63×
31New Mexico~5K0.62×
32Wyoming~1K0.61×
33Kansas~8K0.60×
34West Virginia~5K0.60×
35North Carolina~30K0.59×
36South Carolina~10K0.58×
37South Dakota~2K0.54×
38Indiana~10K0.49×
39Montana~2K0.48×
40Nebraska~4K0.47×
41Ohio~20K0.46×
42Maryland~10K0.42×
43Washington, District of Columbia~2K0.41×
44Rhode Island~2K0.38×
45Wisconsin~9K0.37×
46Maine~2K0.37×
47Hawaii~2K0.34×
48New Hampshire~2K0.34×
49Utah~5K0.32×
50Massachusetts~7K0.22×
Fig. 06

Affinity by region

Affinity by region — JPay, United States
0.22×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JPay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JPay audience
#·InterestCategoryAffinity×
01LotteryGames5.62×
02Minions (film)Movies & TV5.57×
03Weather forecastingHome & Garden5.54×
04Air pollutionHealth4.09×
05Vehicle insuranceCars & Mobility3.98×
06Solar energyHome & Garden3.63×
07McDonald'sFood & Beverages3.45×
08Pizza HutFood & Beverages3.37×
09FedExBusiness & Career3.37×
10TV game showsMovies & TV2.85×
11Puzzle video gamesGames2.71×
12Scooby-DooMovies & TV2.70×
13PinterestInternet & Social Media2.59×
14Domino's PizzaFood & Beverages2.53×
15SubwayFood & Beverages2.52×
16TMZInternet & Social Media2.44×
17TV talkshowsMovies & TV2.27×
18RedditInternet & Social Media1.81×
19ReligionBusiness & Career1.72×
20BarbecueFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JPay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JPay audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.90×
PatriotismCONSERVATISM1.39×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JPay audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JPay's target market in United States?

JPay's target market in United States covers an estimated 1,531,950 people, concentrated in Texas and Florida.

02

What is the gender split and age of JPay customers?

81.4% of the JPay audience are female, 18.6% are male, with an average age of 38.3 years.

03

Which brands do JPay fans like most?

JPay fans show strongest brand affinity for McDonald's (3.45×), Pizza Hut (3.37×), and Pinterest (2.59×) over the country average.

04

Where do JPay fans live in United States?

JPay fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do JPay fans also like?

Beyond JPay itself, the audience over-indexes on Pizza Hut (3.37×), Pinterest (2.59×), Weather forecasting (5.54×), and Vehicle insurance (3.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Financial services company audiences in United States

See JPay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JPay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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