Mitchell Johnson (cricketer) Audience in United States

Mitchell Johnson (cricketer) has an estimated audience of 366,315 people in United States. 90.6% are female, 9.4% are male, average age 49.3. Top regions: Texas, California, New York. Top brand affinities: Cricket, Abstract art, Bachelor of Business Administration, Contemporary art, Oil painting.

The average Mitchell Johnson (cricketer) fan in United States is 49.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Cricket, Abstract art, Bachelor of Business Administration, with strongest over-indexing on Cricket (7.95× the country average). Demographically, the Mitchell Johnson (cricketer) audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cricket

Demographics of Mitchell Johnson (cricketer) fans

Demographic split for Mitchell Johnson (cricketer) audience in United States
MetricValue
Female90.6%
Male9.4%
Average age49.3
Estimated audience size366,315

Audience persona

The typical Mitchell Johnson (cricketer) fan in United States is more female, around 49.3 years old, with strong Design Affinity tendencies and a notable affinity for Cricket.

Top regions in United States

Top regions ranked by reach for Mitchell Johnson (cricketer) in United States
RegionReachAffinity
Texas115,9233.68×
California54,1731.34×
New York26,8451.31×
Florida17,0330.69×
Illinois16,6981.37×
Washington12,3401.68×
North Carolina11,3781.03×
Georgia11,2050.99×
New Jersey11,2031.2×
Pennsylvania10,9120.88×
Ohio10,3240.91×
Virginia10,2211.15×
Massachusetts9,1811.27×
Michigan7,7880.81×
Tennessee6,8870.94×
Maryland6,8771.09×
Indiana5,6610.85×
Missouri5,4830.93×
Arkansas5,4781.82×
Oregon5,3231.27×
Colorado5,2940.92×
Wisconsin5,1910.94×
Louisiana5,0761.07×
Minnesota4,9230.94×
Oklahoma4,7621.17×
South Carolina4,2460.77×
Connecticut3,9491.07×
Kentucky3,8560.84×
Nevada3,0540.86×
Iowa2,2730.75×
Kansas2,2640.78×
Utah2,1830.67×
Mississippi1,9980.66×
Washington, District of Columbia1,8191.65×
Hawaii1,7051.08×
Arizona1,6150.22×
Nebraska1,5590.85×
New Mexico1,4380.78×
Idaho1,1320.62×
New Hampshire1,1260.78×
Rhode Island1,1250.96×
Alabama9450.18×
West Virginia9430.55×
Maine8990.69×
South Dakota8501×
North Dakota7881.05×
Delaware7720.76×
Montana7380.73×
Alaska5640.72×
Vermont5530.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitchell Johnson (cricketer) audience
BrandAffinityCategory
Cricket7.95×Sports
Abstract art7.73×Arts & Culture
Bachelor of Business Administration34.31×Business & Career
Contemporary art4.76×Arts & Culture
Oil painting6.7×Arts & Culture
Cubism27.5×Arts & Culture
Art exhibition5.15×Arts & Culture
Digital art4.76×Arts & Culture
Travel photography4.36×Technology & Electronics
Contemporary art gallery7.96×Arts & Culture
Art dealer11.87×Arts & Culture
Portrait painting7.72×Arts & Culture
Exhibition8×Arts & Culture
Renovation2.5×Home & Garden
Plastic arts4.76×Arts & Culture
Fine-art photography4.64×Technology & Electronics
Danish design8.41×Home & Garden
Musical theatre2.68×Movies & TV
Watercolor painting4.13×Arts & Culture
Take-out2.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitchell Johnson (cricketer) audience
TraitClusterScore
Design AffinityPREMIUM4.8
Luxury OrientationPREMIUM2.55
TravellingTHRILL2.4
Urban LifestyleOPEN2.3
Quality AwarenessPREMIUM2.18
LGBTQ+ IdentityOPEN1.76

Worldwide distribution

Worldwide audience distribution share by country for Mitchell Johnson (cricketer)
CountryShare
India45.4%
United States42.0%
Australia6.5%

See Mitchell Johnson (cricketer) audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Mitchell Johnson (cricketer) have in United States?

Mitchell Johnson (cricketer) has an estimated audience of 366,315 people in United States, concentrated in Texas and California.

What is the gender split and age of Mitchell Johnson (cricketer) fans?

90.6% of Mitchell Johnson (cricketer) fans are female, 9.4% are male, with an average age of 49.3 years.

Which brands do Mitchell Johnson (cricketer) fans like most?

Mitchell Johnson (cricketer) fans show strongest brand affinity for Cricket (7.95×), Abstract art (7.73×), and Bachelor of Business Administration (34.31×) over the country average.

Where do Mitchell Johnson (cricketer) fans live in United States?

Mitchell Johnson (cricketer) fans in United States are most concentrated in Texas (reach 115,923), California (reach 54,173), and New York (reach 26,845). These three regions account for the largest share of the active audience.

What other brands do Mitchell Johnson (cricketer) fans also like?

Beyond Mitchell Johnson (cricketer) itself, the audience over-indexes on Abstract art (7.73×), Bachelor of Business Administration (34.31×), Contemporary art (4.76×), and Oil painting (6.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitchell Johnson (cricketer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.