Rascasse Audience Intelligence

Mitú Audience in Germany

A data profile of the people who buy, follow and care about Mitú in Germany — modelled from more than twelve digital signal sources. Mitú has an estimated audience of 485,711 people in Germany.

#1018among POI in Germany#941in Travel & Leisure

The average Mitú fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kate Beckinsale, Padma Lakshmi, Canasta, with strongest over-indexing on Kate Beckinsale (29.46× the country average).

Demographically, the Mitú audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitú fan in Germany is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Kate Beckinsale.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitú profile in Germany.

Audience size
486K
in Germany
Gender
59.0%♀
41.0% male
Age
41.3
average years
Country rank
#12033
POI in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitú fans

59.0% are female, 41.0% are male, average age 41.3.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Mitú audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age41.3
Estimated audience size485,711
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Mitú audience in Germany
Age bracketShare%
16-1923%
20-2911%
30-3911%
40-4932%
50+24%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Mitú audience comes from Germany.

Worldwide audience distribution share by country for Mitú
CountryShare
United States62.7%
United Kingdom7.5%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitú audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitú fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.51×
02Saarland~7K1.24×
03Berlin~20K1.12×
04Mecklenburg-Vorpommern~10K1.05×
05Sachsen-Anhalt~10K1.03×
06Thüringen~10K1.01×
07Hessen~30K0.94×
08Brandenburg~10K0.94×
09Hamburg~10K0.92×
10Sachsen~20K0.90×
11Schleswig-Holstein~20K0.87×
12Rheinland-Pfalz~20K0.82×
13Baden-Württemberg~50K0.81×
14Niedersachsen~40K0.80×
15Nordrhein-Westfalen~80K0.76×
16Bayern~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Mitú, Germany
0.76×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitú audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitú audience
#·InterestCategoryAffinity×
01CanastaGames151.86×
02Padma LakshmiFashion & Accessoires123.96×
03China Anne McClainMovies & TV80.09×
04Hydro massageHealth72.78×
05The OnionInternet & Social Media32.14×
06Kate BeckinsaleMovies & TV29.46×
07Southern ComfortFood & Beverages26.83×
08E!Movies & TV26.63×
09Jet skiSports21.18×
10Amanda SeyfriedMovies & TV20.00×
11Bryan FerryMusic & Radio20.00×
12Alice in Wonderland (2010 film)Movies & TV7.59×
13Emily BluntMovies & TV7.41×
14Internet celebrityInternet & Social Media6.70×
15WattpadInternet & Social Media6.25×
16Non-alcoholic beverageFood & Beverages6.01×
17Tom CruiseMovies & TV5.34×
18RedditInternet & Social Media5.11×
19Online newspaperNews3.06×
20ReligionBusiness & Career2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitú audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitú audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.08×
Early Adopter MentalityPOWER1.88×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitú audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitú have in Germany?

Mitú has an estimated audience of 485,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mitú fans?

59.0% of Mitú fans are female, 41.0% are male, with an average age of 41.3 years.

03

Which brands do Mitú fans like most?

Mitú fans show strongest brand affinity for Kate Beckinsale (29.46×), Padma Lakshmi (123.96×), and Canasta (151.86×) over the country average.

04

Where do Mitú fans live in Germany?

Mitú fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mitú fans also like?

Beyond Mitú itself, the audience over-indexes on Padma Lakshmi (123.96×), Canasta (151.86×), Amanda Seyfried (20×), and Hydro massage (72.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Mitú audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitú. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →